Small Business Marketing Tip #4: Article Writing as a Marketing Strategy

Free Advertising for Your Business

You’ve probably come across websites that have articles on everything under the sun. While you may not have considered this, these sites are great resources for you as a business owner.

By writing and publishing content on sites like this, you can effectively boost your credibility as an expert in your field and get some free advertising for your business! The more eyes that see your article, the more mice will click on the link to your website. The more mice clicks you have, the more potential customers you will see!

What to Write About

Write articles on your area of expertise, including issues you are frequently asked about. The idea is not to write a 400-word advertisement (in fact, this is a good way to get booted off these article sites). It’s to offer information to an audience, who hopefully will visit your website to learn more about what you do.

You’ve probably heard this phrase with regards to marketing online: search engine optimization. This refers to the ability of your website to appear within the first few results in a search online. It’s hard to do on your own, but by posting your articles on established websites, you can get to the top of the search results lists faster and easier.

-Susan