Learn from LinkLove: Marketing vs. Advertising

My Sparkplugging buddy Dawud Miracle wrote a really good post raising the question of whether there is a difference between marketing and advertising. It’s a good question.

Read the link and debate on marketing vs. advertising.

He notes that the word “advertising” sometimes seems like a dirty word, a dishonest way to get attention. I can see this point, since I work hard at Egg Marketing to get my clients publicity the “old fashioned” way: by putting out press releases, getting interviews, writing blogs, etc.

Advertising does of course have its place in the world. I guess the way for me to balance my thinking toward it is to say that it’s wise to see beyond just putting ads in magazines and newspapers. This is costly, and there are so many ways beyond this to market your company more affordably. Consider:

• Press releases
• Email campaigns
• Monthly newsletters
• Blogs
• Article marketing
• Networking
• Joining forums and business directory sites
• Viral marketing
• Word of mouth

Diversify your marketing basket. Let it include advertising, but don’t let it be exclusive.