Mastering the Art of Promotional Items

This is a sponsored post. I thought you should know.

We all get those giveaways at trade shows. Pens. Notepads. Hats. Crap we throw away as soon as we get home.

I'd much rather get this than a cap.

Don’t get me wrong. I think promotional items can be very effective…if done right.

Last year I blogged about the amazing stuff I got from BlogHer.  I still wear some of the cool shirts I got.

Promotional items work well to spread the word about your brand…if they’re interesting or useful.

Let’s take some examples from Paragon Marketing Products. They offer a wide variety of promotional items you can get your logo on, such as silicone bracelets, USB drives (especially useful), even blackjack tip cards. Talk about something that’s a conversation starter at a convention in Vegas!

Why not forego the pen with your logo on it for a foam finger with your brand on it? Or a dart board people can use in their offices? Give them something they’ll appreciate and I guarantee it won’t end up in the trash.

I haven’t used Paragon before, but being presented with the opportunity to write a sponsored review about them, I’m liking what I see. Their website says they carry over 250,000 items (so please find something besides a pen to buy), and you can get 10% off your first order.  I’m always looking for egg promo items and check out what they have!

If you’re new to buying promotional items for your business, ask Paragon’s logo merchandising programs. I’m sure they’d be more than happy to help you find items that best fit what you’re looking for. As long as it isn’t a pen. And you can tell them I said so!