My Reply to Bad PR Pitches
2
Comments
I recently wrote a tongue-in-cheek post about how to get your pitch trashed. I decided I’d draft a reply email that I very well may send the next time I get a horrible pitch. Here goes.

Dear [blank]:
Thank you for your untargeted pitch. I can see you don’t read my blog about PR and how to pitch. Although your brief mention of my most recent post shows you can indeed read.
Although I find your [boring news] fascinating, I don’t write about cars/dog grooming/IT. You would know that if you read more than one blog post of mine.
Perhaps you should read my blog. It gives great advice about how to pitch. Rule #1: don’t give a canned pitch to someone who works in PR. You will get called out. On the internet. By me.
Best of luck to you! Maybe I’ll see you flipping burgers soon.
Sincerely,
The Marketing Eggspert
What do you think? Too harsh??
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Susan Payton is the Marketing Eggspert, and owner of


Not harsh at all.
I love it! I may need to keep a copy in my swipe file