Old Marketing vs New Marketing

Which School of Marketing Do You Study?
Old Marketing vs New Marketing

I just read a great blog post by Mike Smock that lays “old marketing” and “new marketing” side by side. When you see them in comparison, it’s really amazing how the marketing world is changing. Here’s a quick list of descriptions of “old” and “new:”


“Old” Marketing

• Advertisers had control
• Results driven
• Billboards, phone book ads, magazine ads
• Expensive
• Long-term investments meant you might spend $20,000 before you realized it wasn’t working

Marketing 2.0

• Customers are in control of content
• Difficult to measure, given the web’s vastness
• Blogs, podcasts, ebooks, affiliate marketing, internet advertisements
• Extremely inexpensive
• Low commitment period means you can quickly change your marketing mix for best results
• Interactive
• Fun
• Easy to mix and match different strategies and tools

It still amazes me how many small businesses aren’t taking advantage of the benefits of Marketing 2.0. It’s cheaper and easier to use! But then again, most people have a resistance to change and fear of the unknown.

If you’re not in the “new school” of marketing yet, I offer you a challenge. Pick one Marketing 2.0 strategy (see list above) and implement it. In three months, see if you’re better or worse for doing it. I guarantee you won’t feel the hole in your bank account!

-Susan
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