It’s slow going, but the world is starting to understand the power bloggers have in terms of word of mouth marketing. This weekend I was one of several bloggers invited by SeaWorld Orlando and IZEA to visit the theme park. I wrote about the experience on my other blog, Sometimes Parenting Sucks, but wanted to briefly talk about it from a marketing standpoint.
SeaWorld is smart. Not only did they invite us, they invited 5 pretty big bloggers who got a special behind-the-scenes tour of the new roller coaster they’re building. But all of us were pretty darn excited about our experience, and of course, we’re telling everyone.
But we’re not just calling our friends to tell them. We’re blogging about it. And we have a wide reach of SeaWorld’s demographic: parents, families, and kids of all ages. If we would have had a bad experience, we would have written about (not an issue). And people listen.
It’s smarter than a billboard (only local Orlando people would see), and has a farther reach. It’s cheaper than print advertising, and better targeted. FINALLY someone is paying attention to bloggers as a viable marketing channel!
Thanks to IZEA and SeaWorld for making this happen.
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Susan Payton is the Marketing Eggspert, and owner of 
Sea World’s rides are some of the most exciting rides here in town. I live in Kissimmee and Sea World has really been stepping up to the plate w/the rides.