Simplify Your Marketing

4
Comments

Just a quick note. I promised myself a short day, since it’s Friday!

Even I, lover of all things marketing, get overwhelmed with so many options out there. Press releases. Blogs. Social Networking. Podcasts. SEO. Email marketing.

Not all of it is for everyone. Anita Campbell of Small Business Trends wrote a great post on American Express’ OPEN Forum about targeting in on your best results when it comes to marketing.

Check it out. And think about where you’re wasting more time than you are generating results.

-Susan

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Comments

1. On April 5th, 2008 at 6:42 pm, Anita Campbell said:

Hi Susan, it is so wonderful to hear that you like the chart. I was a tad worried that marketing experts would find it over-simplified. So it’s great to have a vote of confidence from someone like you.

Best,
Anita

2. On April 7th, 2008 at 9:50 pm, Luc said:

Interesting chart Anita, I find the simplicity you mentioned makes it useful!

Thanks for posting about it Susan – I hadn’t seen the original post and it was interesting to read!

3. On April 8th, 2008 at 5:31 pm, Susan said:

Anita–
It’s spot on. Even we “eggsperts’ find it overwhelming to have so many choices!

Luc–
Thanks for stopping by. Come back for more.

Susan Payton

4. On April 13th, 2008 at 5:43 pm, Bryan said:

I really like this chart. I have already passed it onto some of my clients.