Sponsored Conversations: Getting Bloggers to Talk About Your Brand

this is a sponsored post. I thought you should know.

One of the newest tools on the marketing/social media/PR horizon is Sponsored Conversations. Formerly known as pay-per-post, sponsored conversations have gotten a facelift.

The concept is this: you, as a business, want people to know and talk about your brand. But they don’t know about it. Or maybe they don’t know about a new product or promotion you have going on. So you invite them to get to know your brand.

Bloggers are a huge resource for reaching the masses. Each blogger has his/her own audience that listens to what they say. Most bloggers are genuine, and would not write falsely about products they didn’t stand behind (at least, that’s the premise here). So you as a business want to get your product in front of bloggers so they can review it and tell others about it.

Enter IZEA. This social media marketing company has perfected the art of connecting businesses with bloggers. I have become a brand evangelist for IZEA just because I think they’re doing great things in social media. And yes, they’re sponsoring this post. But because I decline all kinds of other sponsored conversations that don’t pertain to what you and I are talking about, you can be assured that whatever I do promote, I believe in.

IZEA connects brands with its database of over 250,000 bloggers. That’s some serious opportunity to see your brand all over the internet! Essentially, bloggers review your product or website and get some sort of compensation in return (money, products, etc).

So if you’re looking for a way to infiltrate the technosphere, consider sponsored conversations.