Video marketing is something I’ve just begun to play around with, but I recognize it as the next big thing. Trend Micro gets it. They recently released this hilarious video that has gotten them accolades, web traffic and new fans. Check it out.
The video was ranked #7 on AdAge’s viral video chart and quadrupled in views in less than a month. Here are some other impressive stats that are a direct result of this video:
- Facebook – 5,873 fans
- Twitter – 1,179 followers
- YouTube – 585,130 total views, 111 Subscribers
- MetaCafe – 519,906 views of “Parental Controls: FAIL Alt.”
The video advertised a contest, which since the video first aired has had over 5,000 entries.
Clearly Trend Micro is doing a great job of using video and social media to get the word out. I give them a kudos.
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Susan Payton is the Marketing Eggspert, and owner of 
I love these videos! I can just see my kids getting into these situations online. A friend sent me the link and I became a fan of the Fearless Web, too. From the Facebook page we downloaded the 30-day free trial for Trend Micro’s parental controls – they are really simple to set up and work great. And no airbag
Thanks for the comment Lisa! Glad it got you using Trend Micro.
I can see that its a fun video. But more than that, just like you, I am impressed with the strategy. It is too cool!
I am really impressed with the strategy used by these people. Since they know and are aware that more and more people are hooked on the web every day, they used social media as their tool in advertising their product plus they even add another useful and powerful tool which is the video. Using this two makes their marketing strategy really powerful because a lot of people will gain curiosity on the content that they are producing which we can see with the stats you provided. This is really nice.
Tyrone Shum
Internet Business Path dot com
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