Comments on: Text Message Marketing: Is it Something You Should Consider? http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe West http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-4178 Joe West Fri, 12 Dec 2008 00:15:24 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-4178 Dear Susan: To answer your question requires some more questions. How did your customers sign up? Did your employees tell each customer that if they joind your Marble Slab VIP club that they would get discounts delivered to their cell phones from time to time? Do your customers know how to use text messaging. If they are older, then they need help on setting up their cell phone to receive your offer. Young kids "get it" and generally do not need any help. Did you promote the campaign by printing the codes on everything printable and tents on the table with the codes? When customers come in, are they asked if they have signed up for the VIP club? If not then I have presented a few reasons why no one took your company up on your offer. I have a small text message advertising business and am working on opening a broadcast service. My current website really depends on people finding me when they plan a trip to Myrtle Beach, SC. This year I am changing the name of the website and implementing an adwords program. For all the naysayers who have contributed recently, these tools that I am using to deliver these coupons are 100% permission based. On my website you have to opt-in to receive the message to you phone. In other words, you asked for it. There is no way you can get my coupons unless it was in a viral manner, i.e. one of your friends forwarded it to you. Which brings up another question. The owner of the Marble Slab starts getting all of these viral coupons and there is a "run" on the store. Will he be happy or mad. Around here, would be mad. They don't like coupons but offer them because everyone else does and they pray that no one uses them. Their attitude is nuts I think, because everyday there is a battle for the consumers' discretionary dollars in every town across the US. And if it takes the mobile coupon to get the rest of their pocketbook in your store that day and you get some of their money, then it seems like you won the battle for the day over everyone else in your town. I argue with these business owners all the time about the coupons, pro & con. Well, anyway, it sounds like maybe they needed to talk the vip club a lot more than previously and help the customers allow their phones to receive your offer. Joe West North Myrtle Beach, SC Dear Susan:

To answer your question requires some more questions.

How did your customers sign up? Did your employees tell each customer that if they joind your Marble Slab VIP club that they would get discounts delivered to their cell phones from time to time? Do your customers know how to use text messaging. If they are older, then they need help on setting up their cell phone to receive your offer. Young kids “get it” and generally do not need any help.

Did you promote the campaign by printing the codes on everything printable and tents on the table with the codes?

When customers come in, are they asked if they have signed up for the VIP club?

If not then I have presented a few reasons why no one took your company up on your offer.

I have a small text message advertising business and am working on opening a broadcast service. My current website really depends on people finding me when they plan a trip to Myrtle Beach, SC. This year I am changing the name of the website and implementing an adwords program.

For all the naysayers who have contributed recently, these tools that I am using to deliver these coupons are 100% permission based. On my website you have to opt-in to receive the message to you phone. In other words, you asked for it. There is no way you can get my coupons unless it was in a viral manner, i.e. one of your friends forwarded it to you. Which brings up another question.

The owner of the Marble Slab starts getting all of these viral coupons and there is a “run” on the store. Will he be happy or mad. Around here, would be mad. They don’t like coupons but offer them because everyone else does and they pray that no one uses them. Their attitude is nuts I think, because everyday there is a battle for the consumers’ discretionary dollars in every town across the US. And if it takes the mobile coupon to get the rest of their pocketbook in your store that day and you get some of their money, then it seems like you won the battle for the day over everyone else in your town.

I argue with these business owners all the time about the coupons, pro & con.

Well, anyway, it sounds like maybe they needed to talk the vip club a lot more than previously and help the customers allow their phones to receive your offer.

Joe West
North Myrtle Beach, SC

]]> By: Marketing to Teens, 30somethings and Boomers: Not the Same Thing! | The Marketing Eggspert http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-4031 Marketing to Teens, 30somethings and Boomers: Not the Same Thing! | The Marketing Eggspert Wed, 19 Nov 2008 13:23:31 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-4031 [...] teens as apathetic; it’s just that my generation grew out of it). Where Millennials prefer text message marketing and Facebook applications, Generation X reacts better to direct mail and [...] [...] teens as apathetic; it’s just that my generation grew out of it). Where Millennials prefer text message marketing and Facebook applications, Generation X reacts better to direct mail and [...]

]]> By: Susan Payton http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-3997 Susan Payton Fri, 07 Nov 2008 13:24:30 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-3997 Tamara-- I agree that the demographic is shifting from 14 year olds. But just think: if you got a coupon to your favorite store via text and didnt have to carry a coupon, how useful that would be! Tamara–
I agree that the demographic is shifting from 14 year olds. But just think: if you got a coupon to your favorite store via text and didnt have to carry a coupon, how useful that would be!

]]> By: Tamara http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-3996 Tamara Fri, 07 Nov 2008 08:25:21 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-3996 Although I don't hate the idea of being marketed from texts on my phone, I tend to associate text messages with 14-year-old girls who can send novels from the phones in their pockets based on touch only. Do you think that these kinds of marketing campaigns have a place with adults, or will it have to be a primarily youth-driven phenomenon? Although I don’t hate the idea of being marketed from texts on my phone, I tend to associate text messages with 14-year-old girls who can send novels from the phones in their pockets based on touch only.

Do you think that these kinds of marketing campaigns have a place with adults, or will it have to be a primarily youth-driven phenomenon?

]]> By: Affiliate Marketing http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-3990 Affiliate Marketing Wed, 05 Nov 2008 04:03:41 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-3990 Text marketing may not be all that convenient in my opinion but I guess we will see. Text marketing may not be all that convenient in my opinion but I guess we will see.

]]> By: Susan Payton http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-3988 Susan Payton Tue, 04 Nov 2008 18:33:35 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-3988 Wes-- I agree that it can be invasive, but I don't think we have a choice in the future of text marketing. I just got back from the Loyalty Expo and heard several mobile marketing companies speak. The good news is that MOST should be opt in. Wes–
I agree that it can be invasive, but I don’t think we have a choice in the future of text marketing. I just got back from the Loyalty Expo and heard several mobile marketing companies speak. The good news is that MOST should be opt in.

]]> By: Wes http://www.sparkplugging.com/marketing/text-message-marketing-is-it-something-you-should-consider/comment-page-1/#comment-3987 Wes Tue, 04 Nov 2008 16:04:56 +0000 http://www.sparkplugging.com/marketing/?p=452#comment-3987 I think it's invasive. Phones have been a safe haven for communication with your 'network'. I'm starting to see unsolicited text come through and it bothers me. As a marketer, I wish this were not the case. Maybe I'm wrong...hope so. I think it’s invasive. Phones have been a safe haven for communication with your ‘network’. I’m starting to see unsolicited text come through and it bothers me. As a marketer, I wish this were not the case. Maybe I’m wrong…hope so.

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