The Importance of Keywords

In a sea of Internet noise, how do you stand out?

Keywords.

You may not be into the technology behind search engines, but Google and pals have some very sophisticated algorithms that help them see patterns in what people are searching for. Think about it. You probably think in keywords. If you’re looking for someone to fix your sink, what do you type in? Probably “Plumber Orlando” (or whatever city you’re in.)

Keywords are useful in web copy, blogs and press releases. Anything that search engines can look through to pick out the good stuff.

Not sure how to figure out what keywords apply? Think of how you describe what your company does. Boil that down to a few words. What words are left? Those are likely your keywords. As an example, let’s pretend I own a marketing company ( ):

Orlando marketing

Marketing company

PR firm

Marketing and PR

Online marketing

From this list, use this amazing tool my friend Shannon Hutton introduced me to, SEO Tools, to better hone in on what people are searching for online. Input your keyword (I did Orlando marketing) to see what the similar keywords that people are searching for are. I got:

Online marketing Orlando

Web marketing Orlando

So when I write copy for my website, blog or a press release, I might want to use these keywords since they get better results than mine.

TIP: Don’t overlook both singular and plural words. People search for both, so use both.

Once you have your keywords, sprinkle your copy with these words. This will help the search engines assist people in finding you as the solution to their problem!