Comments on: Book Review: The Truth About Search Engine Optimization http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Susan Payton http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/comment-page-1/#comment-4549 Susan Payton Thu, 16 Apr 2009 19:25:16 +0000 http://www.sparkplugging.com/marketing/?p=882#comment-4549 Good point, Sheryl. SEO is just one component of the larger picture. Goes well with other marketing and PR efforts. Susan Good point, Sheryl. SEO is just one component of the larger picture. Goes well with other marketing and PR efforts.
Susan

]]> By: Sheryl Sisk http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/comment-page-1/#comment-4548 Sheryl Sisk Thu, 16 Apr 2009 17:59:40 +0000 http://www.sparkplugging.com/marketing/?p=882#comment-4548 Great review. I'd add a caution, as someone who works with small biz owners on marketing through (among other things) blogs and websites: SEO is not some golden ticket into riches. It encompasses a huge and hugely diverse collection of tools and actions, both on and offsite, and none of these will rocket you into fame and fortune. In my experience, the best approach to SEO is to treat it as a group of necessary administrative tasks, but focus on the two most important aspects of running a blog/site: 1. Content 2. Relationships with other bloggers/site owners Great review. I’d add a caution, as someone who works with small biz owners on marketing through (among other things) blogs and websites: SEO is not some golden ticket into riches. It encompasses a huge and hugely diverse collection of tools and actions, both on and offsite, and none of these will rocket you into fame and fortune. In my experience, the best approach to SEO is to treat it as a group of necessary administrative tasks, but focus on the two most important aspects of running a blog/site:

1. Content

2. Relationships with other bloggers/site owners

]]> By: Susan Payton http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/comment-page-1/#comment-4547 Susan Payton Thu, 16 Apr 2009 00:17:33 +0000 http://www.sparkplugging.com/marketing/?p=882#comment-4547 Marketing Forums-- Thank you very much! Pandora Battery-- It's great and easily digestible, since the chapters are too short. Maybe you should hire my company to do your SEO! Susan Marketing Forums–
Thank you very much!

Pandora Battery–
It’s great and easily digestible, since the chapters are too short. Maybe you should hire my company to do your SEO!

Susan

]]> By: Pandora Battery http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/comment-page-1/#comment-4546 Pandora Battery Thu, 16 Apr 2009 00:00:30 +0000 http://www.sparkplugging.com/marketing/?p=882#comment-4546 Very good review. I am glad someone enjoyed the book. I know for me it wasn't that great. There was a lot of information and none that really made sense to me. Very good review. I am glad someone enjoyed the book. I know for me it wasn’t that great. There was a lot of information and none that really made sense to me.

]]> By: Marketing Forums http://www.sparkplugging.com/marketing/truth-about-search-engine-optimization/comment-page-1/#comment-4545 Marketing Forums Wed, 15 Apr 2009 17:41:38 +0000 http://www.sparkplugging.com/marketing/?p=882#comment-4545 Very well written. This is the kind of information that is useful to those want to increase their SERP's. Keep up the good work. Very well written. This is the kind of information that is useful to those want to increase their SERP’s. Keep up the good work.

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