Video Marketing 101

Think YouTube is something teenage girls are wearing, akin to tube tops in the ’70s? Think again. It’s actually one heluva marketing tool, reaching hundreds of thousands of viewers every day with its videos. Think about your consumers. They’re not watching your commercials. They’re not looking for you in the phone book. How are you supposed to reach them?? Try video. Video marketing is the next frontier of the marketing world. It doesn’t have to be high tech, but it does have to be useful. Here are some different examples to get your wheels churning.

• My client, BackDrop Headboards, used a video to explain how its headboard with an inner air cushion worked. It was informational and draws the viewer in by showing a visual of a product they might not see in action otherwise.
• PRWeb came up with an amusing video (see below) that explains how a press release distributed through their site works. It simplifies what can be a daunting process for some, and breaks the ice for those considering the service.
• The Onion, a hard-hitting news network, has a channel on YouTube, which helps them reach a wider audience with its broadcasts.

So, as you can see, there are so many ways you can market your business with videos. The great thing about YouTube is that once you create and upload your video there (a very simply process nicely explained here) is that it’s easy to put on your own website.

So, if you’re ready to experiment with videos, here’s your chance. Enter Egg Marketing’s Marketing Makeover Contest. You could win some of the $2652.90 worth of prizes up for grabs! If you’re a business owner who’s finding it difficult to market in economic downturn, this contest will help you get on your feet. Winners will receive consultations, ebooks and advertising from some of the top internet marketing experts today. Entry deadline is May 30, so get filming! (and if you insist, you can also enter with an audio or typed submission as well)

-Susan