I’d like to unveil a project I’ve been working on. It’s a tongue-in-cheek video for ioSafe, my client who makes waterproof and fireproof external hard drives.
I thought I’d take a playful approach to a technical item most think is over their heads. They’re actually incredibly simple to use. But I wanted to create a story rather than talk about the product’s features.
Take a look and tell me what you think. Feel free to pass on to your friends for a laugh!
[youtube]http://www.youtube.com/watch?v=91J8lRCJsB8[/youtube]
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Susan Payton is the Marketing Eggspert, and owner of 
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