Viral Marketing, Get the bug
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I’ve been thinking a lot about viral marketing lately. Primarily since I spoke with Kevin Eikenberry (see last week’s Blogging & Your Business forum for his input on that topic). Today, his goal is to unseat Harry Potter and the Deathly Hallows as the #1 Bestseller on Amazon.com, just for a day, with his book, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time. He’s got a network of folks (including me) ready and willing to help him achieve this goal through emails, blogs and newsletters.
I find this a highly creative campaign (that has inspired me to dream up my own viral marketing idea) and I am eager to see Kevin succeed. And I do think he can succeed. Here’s why.
Viral marketing, while it may sound helter skelter, is actually incredibly organized. Or at least successful campaigns are. Kevin has his plan mapped out to a T and has to do nothing more than send a link to the instruction page for this campaign to get people signed up and ready to go.
Kevin’s campaign offers something in return. Besides giving me a great blog topic to cover today, he’s also given me the opportunity to reach the people he touches with this project. More exposure for Egg. Bonus.
Kevin has contacts. He has 74 email partners sending out millions of emails as well as a network of 21 people blogging and sharing this campaign. He also is giving buyers of his book bonuses from his contacts, including some great ebooks, newsletters and podcasts on leadership, management, marketing and more.
He understands the importance of buzz. If for only a moment in cyberspace, Kevin becomes a mini-celebrity, more power to him. It is those techniques that are noteworthy and get us talking that are the most successful.
Help Kevin achieve his dream! Buy his amazing book on Amazon today!
Leadership Expert Kevin Eikenberry has created a package like nothing you have ever seen! Buy a copy of his new book, Remarkable Leadership – Unleashing Your Leadership Potential One Skill at a Time today, August 22nd, and receive a package of gifts, resources and tools from experts around the world – all designed to help you learn more, lead remarkably and reach your goals!
Go to http://RemarkableLeadershipBook.com/bonuses.asp to learn more, see the gifts and get started!
Need more resources?
Viral Marketing, your best new buddy
Concepts and Power of Viral Marketing
The Many Facets of Viral Marketing
Calling BS on 3 Marketing Strategies
-Susan
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Susan Payton is the Marketing Eggspert, and owner of 
Susan-
I’ve always like the simple idea that Seth Godin uses. To promote a new book, he would have each person tell 10 of their friends about it. The incentive he uses is to giveaway something in order to spur that word of mouth.
Guy Kawasaki is doing that right now to promote his Facebook Truemors application. See; http://blog.guykawasaki.com/2007/08/how-to-get-a-fr.html
He’s giving away a book if each person can tell 10 of their Facebook friends to install the Truemors app.
Dean–
Thanks for the examples. It’s so interesting to see how marketing and book promotion is evolving.