Viral Marketing: QuickBooks Gets a Piece

Here’s something fun for Friday. QuickBooks has come up with a clever website that I will predict will spread like wildfire (like the Elf Yourself campaign I went on and on about at Christmas). You can create your own jingle for your business with their Jingle Generator. Now, before you get all excited like I did, thinking this is a great way to get a free jingle to use, read on.

There’s a “world renowned” producer talking to you from his studio. Notice I use the quotation marks loosely. He drops references about gold records and hits left and right, but his style (in apparel and music) is, ahem, remniscent of the era in which I sat in front of the television watching Smurfs and Snorks. You’ll see. I don’t want to give it away.

So here’s my jingle for Egg Marketing. And check out my totally rad cassette art!

Egg Marketing Jingle

A couple of other points:

• The video quality was amazing. More like tv, and I haven’t seen that often online.
• The entire site didn’t advertise QuickBooks blatantly. There was an unobtrusive box of QuickBooks software sitting on the desk, and once you completed the entire process you were invited to get freebies from QuickBooks.
• When your page loads, you see a rock ‘n roll hand (thumb, pointer and pinky up in the air; what do you call that?). Ha!
• Overall QuickBooks gets props for doing a good job and I hope it gets viral.
• Go get your free jingle!