Viral Marketing That Works: Gonzaga Athletics
Read more about: Advertising that Works, Viral Marketing
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I love coming across interesting marketing campaigns. While I’m not into sports, I had to give Gonzaga Athletics out of Spokane, Washington, props for their unique viral marketing campaign.
What I love about it is that it’s interactive. If you’re an Eggspert fan, you know interactivity is one of the five points I use to define Marketing 2.0. You enter your name and phone number at the start of the video. As the team gears up for the big game, they still have one more fan to call for support: YOU! And your phone rings. It’s eerie.
Matt Beckman, who is in charge of Marketing for Gonzaga Athletics, said, “We were approached by our local ad agency, Magner Sanborn in Spokane, WA to look at the idea of a viral marketing campaign versus traditional TV. When we discussed the details we were on board right away! This has been a great opportunity to create top of mind awareness for Gonzaga Women’s Basketball as well as strengthen our brand.”
It’s a great video. Check it out. And if you, unlike me, are anywhere near Seattle, buy season tickets!
a
Hey, Susan. Did you know that my husband and I are both Gonzaga alum? Dot even has her very own baby-sized Bulldog basketball. Go, Zags!!! I was planning to head to their site to print out the schedule anyway, so I’ll check out the campain while I’m there.
Lorna–
That’s funny! Do check out the campaign. It’s very clever.