Why Marketing Is Like a Massage

I, like many bloggers, get inspiration for writing from real life. So I’m laying on the massage table for a long-overdue massage (Calm Relief is the spot, for you Orlandoans. I highly recommend them). I was impressed with how my therapist combated each ailment (trigger point, angry tendon, stress making my entire back knot up) with the appropriate therapy.

And then I realized, “That’s exactly what I do with marketing.”

A business owner comes to me and says, “Hey, I want to increase sales/make a splash online/get in magazines. What can you do for me?”

And right away I start concocting my special mixture of marketing mayhem. Maybe a dash of press release, combined with a social media cocktail, topped off with an email campaign. I find the right solution for each problem.

And just like bodies and sore muscles, no two marketing needs are the same. Each company has a different budget, goals, and even personality (they may be very reluctant to try something as “outlandish” as social media).

So bring me your marketing backaches (in the comments. Don’t show up at my office). Tell me what you’re looking for and I’ll try to massage out the pain and find you a clear path to growing your business.

What I’m saying is: I’m offering my advice for free (for a limited time only, not good in conjunction with any other offers, limit one coupon per customer, ask doctor if free marketing advice is right for you). If you need a good idea to grow your biz, leave me a comment with what you do, what your goals are, and what you have/haven’t tried when it comes to marketing.

This is not an April Fool’s.

I have the right to revoke this offer as soon as my inbox is inundated.