Comments on: Why You’ll Never Get on Oprah… and Why That’s Okay http://www.sparkplugging.com/marketing/why-youll-never-get-on-oprah-and-why-thats-okay/ Marketing in a Web 2.0 World Mon, 16 Nov 2009 20:25:38 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Public Relations 101 - Learn the Basics : (e)Marketing2 http://www.sparkplugging.com/marketing/why-youll-never-get-on-oprah-and-why-thats-okay/comment-page-1/#comment-4666 Public Relations 101 - Learn the Basics : (e)Marketing2 Mon, 25 May 2009 12:07:26 +0000 http://www.sparkplugging.com/marketing/?p=324#comment-4666 [...] it’s pretty hard to get into mainstream media. You, your sister, your neighbor and Paula Deen are trying to get on Oprah, so that might not be your best option in terms of effort spent. Go for the smaller publications, [...] [...] it’s pretty hard to get into mainstream media. You, your sister, your neighbor and Paula Deen are trying to get on Oprah, so that might not be your best option in terms of effort spent. Go for the smaller publications, [...]

]]> By: Susan Payton http://www.sparkplugging.com/marketing/why-youll-never-get-on-oprah-and-why-thats-okay/comment-page-1/#comment-3818 Susan Payton Tue, 23 Sep 2008 12:05:39 +0000 http://www.sparkplugging.com/marketing/?p=324#comment-3818 Jonathan-- Thanks for the comment. I'm not by any means denying the power of Oprah. I'm just saying that the percentage of people with something interesting to say will not end on her show. If they do (or The Big Idea, or event the local news), it's a huge boon. And you're right,a press release alone won't do that. It takes a lot of research and work to get something like that to happen! Thanks! Jonathan–
Thanks for the comment. I’m not by any means denying the power of Oprah. I’m just saying that the percentage of people with something interesting to say will not end on her show. If they do (or The Big Idea, or event the local news), it’s a huge boon. And you’re right,a press release alone won’t do that. It takes a lot of research and work to get something like that to happen!
Thanks!

]]> By: Jonathan loves Innovative Marketing http://www.sparkplugging.com/marketing/why-youll-never-get-on-oprah-and-why-thats-okay/comment-page-1/#comment-3816 Jonathan loves Innovative Marketing Mon, 22 Sep 2008 19:11:09 +0000 http://www.sparkplugging.com/marketing/?p=324#comment-3816 I agree and disagree with this. While getting on Oprah is a fairy tale for many entrepreneurs, it's stretching it to say that putting out a press release online is just as good. Yes, millions of online users may eventually see it, but the power of Oprah is not the reach, it's the endorsement of the most powerful businesswoman in America. A press release, no matter how nicely it's written, can compete with that. If you can't score Oprah, go for a local morning news program, then move up the food chain. Eventually you might reach an Oprah-like endorsement/placement. I agree and disagree with this. While getting on Oprah is a fairy tale for many entrepreneurs, it’s stretching it to say that putting out a press release online is just as good. Yes, millions of online users may eventually see it, but the power of Oprah is not the reach, it’s the endorsement of the most powerful businesswoman in America. A press release, no matter how nicely it’s written, can compete with that.

If you can’t score Oprah, go for a local morning news program, then move up the food chain. Eventually you might reach an Oprah-like endorsement/placement.

]]>