I don’t care what some people say. I love Google. They come up with amazing tools that make incredible sense, and then refuse to charge us for them. I’ve long been a Google supporter (yes, even when my hub worked for Yahoo!). So naturally I was egg-cited when Google Ad Planner arrived.
So, you’re a small business owner, right? You don’t have a lot of money for advertising online, but you want to put your dollars in the smartest place, right? This is the tool for you. Ad Planner lets you look at 250 of the most popular sites for advertising (including Facebook, AOL, Yahoo!, eBay, YellowPages, and so on), specify your target market (females in Florida between the ages of 25 and 34 with a Bachelor’s Degree, and so on). You then get to see how much of your traffic is visiting any of these sites. It’s great. From there you can add the sites you’re interested in to your media plan and get info on advertising.
I use it just for the statistics right now. As some of you know, I’m finishing my book on Internet Marketing, so I’ve been able to easily pull stats on things like Twitter and Facebook usage.
If you’re considering advertising online, check out Ad Planner.
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Susan Payton is the Marketing Eggspert, and owner of 
I ve never used it but looks like its got potential …thanks for sharing this one