For some who hear the words virtual assistant or anything in the administrative field, they assume, “I can do that!” However, I would like to explain to you that holding a position in the administrative field (especially as a virtual assistant) requires skills that can “make or break” the growth of your business. There are [...]

This is another guest post from Brad Shorr - a really great writer and marketer who is an expert on using humor in business. His first post was Don’t Train a Duck, but Do Use Cartoons to Build Your Brand.

Be careful about how you mix cartooning (or any other form of humor) with business. As [...]

Do a Google search for click here. What you’ll find is around 1.7 billion (yes billion) instances in Google’s database where website owners have used “click here” as linked text on their website. Let me guess, that includes you, right?
But click here is seldom the best option for linked text. Take a look at these [...]

After watching the American Idol finale last week, I was convinced (like many millions of others) that David Archuleta would win. But when he didn’t, I was completely confused. I found myself going back through the last performances and trying to figure out why. I honestly don’t even regularly watch the show, but my curiosity [...]

Now, let’s talk about money. Always a good subject…well, as long as we are receiving it, right?
Anyway, for those of us working from home, such as virtual assistants, receiving payment for our services is a bit different than working outside the home. In the offline business world, payment is given once the services or hours [...]

It never ceases to amaze me to see the quality of expertise from the readers of this site. You all really blow me away! I’m pleased to present 18 business and life balance How-To’s ‘crowdsourced’ from our reader community. These are extremely well written, in-depth articles that could stand alone as ’special reports’ or even [...]

There are two ways to think about how to position your business: What you think your target audience needs and what your target audience knows they need.
So which one positions your business best?
Well, if you’re like most small business owners, you’re going to say the second one, what your target audience knows they need, of [...]