5 Reasons To Publish Your E-zine on Your Blog

Read more about: Business Blogging, Business Growth, Online Marketing

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Should you put your ezine archives on your blog?

The simple answer? Yes!

Think about it, why wouldn’t you? Unless you keep your ezine content private, behind a membership site of some sort, there’s no reason not to archive your ezine (or e-newsletter) articles. And if you’re going to archive them, wouldn’t it make the most sense to archive them on your blog?

After all, your blog gives you tons of advantages over publishing them to a non-social site. For instance:

  1. Get Found - Your blog will help you ezine get indexed by search engines more quickly. By publishing your ezine to your blog, you can often get into Google and other search engines in a matter of minutes. Remember, Google loves fresh content. It eats it up like candy.
  2. Get Syndicated - There’s a number of ways to increase the reach of your ezine. One excellent way is to write an ezine article (and now blog post) that gets either syndicated on and/or written about and linked too on other blogs.
  3. Get Social - Blogging your ezine opens it to all types of social sharing - Digg, StumbleUpon, Facebook, del.icio.us, Mixx, etc. Social bookmarking and social networking sites offer almost limitless opportunity to increase your audience.
  4. Get Paid - If you monetize your blog, often the more traffic the better. So in your ezine link back to your blog. Encourage people to visit the your ezine’s blog post so you can get them on your site. Then deliver ads and affiliates that would most interest your visitors.
  5. Get Engaged - Use your blog to change the dynamic of your audience from readers to users. Encourage the conversation in the comment box on your blog. Use it to engage your readers and begin building stronger relationships with them. This has all types of advantages - almost all good.

Do you have an ezine? Are you publishing it to your blog? Why/Why not?

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Discussion

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Comments

1. On May 14th, 2008 at 11:37 am, Wendy Piersall said:

*sigh*

So good to have you back Dawud. :) Hugs!

2. On May 15th, 2008 at 4:59 pm, GoalGuru.com said:

I do have a separate membership site with it’s own blog and forum for serious Goal Setters, but I do post my ezine on my blog.

Originally it was to archive my articles quickly and easily but I have gone on to post video and other content as well.

Live Your Dreams,

Jill

GoalGuru.coms last blog post..Have You Mastered the 21 Distinctions of Wealth ?

3. On May 15th, 2008 at 11:28 pm, Janet said:

This is the first visit to your site, and I’ll be back! Some great info here, and particularly liked the suggestion of archiving one’s e-zine on their blog. Thanks!

Janets last blog post..A Lucrative Alternative to the Devastated Real Estate Industry

4. On May 16th, 2008 at 11:09 am, Jolly Green Dad said:

I do not currently have an ezine but have thought about it. I don’t have one largely because …well….time constraints. I struggle as it is to be a post in (mostly) ever day, and to put together a ezine would be tough. I know the benefits of it though. Its on my to do list in the future.

Jolly Green Dads last blog post..Longevity and Healthy Aging (Part II)



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