When we think Calendars, we often think our personal calendars, using it to manage our promotional calendar or share with our virtual assistants or project partners. But it doesn’t always have to be that ‘dry’. Many marketers online use PDF’s, videos and audios to get their message out, hope they turn viral which eventually brings traffic back to their web sites and their name in front of others. This method works and works well. Guess what? Content can be in other formats too like calendars.
Here are a few example ideas I came up with that you can use a shared Google Calendar to help promote your web site or business.
- If you are a speaker, publish a speaking schedule. You are probably already doing that through Google Calendar already. Maybe you are publishing the calendar to your website. If you are, people can also subscribe to the calendar via Google Calendars or iCal. Promote and publish those links too.
- Is your site or blog all about soccer? Create a calendar around the different soccer matches either around the world or the locality that your readers are most interested in. Let them know how they can subscribe to that calendar.
- Maybe your visitors are mostly business people or marketers. How about creating a calendar that shows when quarterly taxes are due, a reminder when to start their holiday marketing planning and when to start promoting? Enter the dates and weeks of holidays and observances they can use for promotions.
- Similarly, if your visitors are moms, how about a calendar with suggestions of places to visit, things to do, seasonal reminders or shopping and menu plans.
- If you are a coach. Create a calendar around a program let’s say, a 60 day organizing program that users can subscribe to and they be reminded or things they need to do each day or each week to help them move along.
Use your imagination. Think of the calendar as a free reminder tool for your visitors. Remember that you can enter a link in Google Calendar entries. This can encourage subscribed users to click through to visit your site, an offer or simply lead people to read old but timely posts.
Don’t think it would work? This is the third year I am creating a calendar for bloggers of the many blogging opportunities throughout the year. It is very popular and I get people asking when it will be updated each year. Great tool to keep you in front of your audience at all times through the year as well. You can get a PDF copy of this calendar as an example for your own project. This year, I will be creating both PDF and a online ‘live’ version using Google Calendar.
Image courtesy of yalcin Eren
Lynette enjoys discovering new ways to use technology or new technologies to use in a business and in turn help her clients apply them. You can find also Lynette at her blog, Twitter and Facebook
About Lynette Chandler
Lynette Chandler creates affordable WordPress plug-ins that make ordinary websites POP. In addition her technical wizardry, Lynette understands the mindset of small business owners and communicates in non-techy language. She is fun to work with and can save you time!
I like your ideas. As a professional organizer I have found that my clients efficiency is greatly increased when they begin using one of the 2 calendar types I have found most useful. Can’t wait to explore your suggestions further.
I couldn’t agree with you more, calendars are a very important tool especially when posting events.
Especially, when blogging about related events (i.e. soccer), it benefits the viewer to see upcoming events to look forward to attending. That way, they have a benefit to visit your blog more often to check when the next game is going to be.
More importantly, it’s an incentive for the viewers to go back to your blog to check your latest post on the event that they have attended themselves. Which opens up relevant conversation and discussion about that event. Overall, more dedicated viewers.
I chanced upon to view your blog and found it very interesting as well as very informative, i was need such type information, which you have submitted. I really thankful to you, this posting help a huge number of people. Great … Keep it up!
Hi Lynette Chandler,
I agree with you completely. It can be a great reminding tool. It is dependant on entrepreneurs to covert a tool into valuable asset. I especially find your example useful for a lot of readers to extract benefits because it provides the higher visibility & top of the mind presence.
Thanks for the encouragement all. As you know I have been creating calendars for a while and last year I created two a calendar and a planner. This year, I am thinking of combining the two. I also found a great designer who may be able to make the planner/calendar really ‘pop’ so I’m super excited.