I finally got my newsletter up and running last week – and it was really, truly exciting. OK, I know that makes me sound like a total geek, but it’s true.
The first issue of Weekly Wisdom went out on Friday via . (By the way, I think they are FANTASTIC - and they are FREE until I get more than 100 subscribers!!). The creation process was a breeze, and they had a very beautiful template I was able to easily customize to match the brand of my site. I linked to some blog entries, picked out a great book to recommend, and sent it out to my 'huge' list of 15 subscribers.
I think - no, I know - the absolute BEST part was knowing that I had one - yes, one - subscriber on my list that I have never met before, never spoken to, nothing. Just some anonymous person in cyberspace who was interested enough in eSelfHelp to want to subscribe. This is why I am doing this - to touch lives that I have never touched before. Who knows what is going on in this person's life? Could I make it better? Can I make a difference? How will add value to their day?
My site now reaches beyond my inner circle of friends, and I am committed to making a difference in the lives of my subscribers. I have a little list-building to do before my approach makes me some money, but my attitude will show, and my passion WILL differentiate eSelfHelp from any competition I might have.
Can sending out one email to one anonymous person change a life? Perhaps not theirs, but it sure changed mine!
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.
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