Comments on: Are Bloggers Holding All of the Cards in the Big Game of Advertising? http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/ Be a Chief Extraordinary Officer in Business & in Life Wed, 04 Nov 2009 06:52:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Elizabeth http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-63558 Elizabeth Tue, 21 Aug 2007 20:28:20 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-63558 Thanks for the link, Wendy. I just read your note to advertisers regarding your paid review policy, and I think I will write something similar for my site as well. What really bugs me is getting emails from people wanting me to come check out their website, and I know they are expecting a free site review. I reply to those emails by telling them where to look for my Text Link Ads link and my PayPerPost Direct badge, and suggest that they purchase an ad or post from me. Or if they have a product to pitch, and it's something I'm interested in, I suggest that they send me one to try out, and if I like it, I'll review it. I've gotten a few free things that way. If you don't ask, you won't get. Thanks for the link, Wendy. I just read your note to advertisers regarding your paid review policy, and I think I will write something similar for my site as well. What really bugs me is getting emails from people wanting me to come check out their website, and I know they are expecting a free site review. I reply to those emails by telling them where to look for my Text Link Ads link and my PayPerPost Direct badge, and suggest that they purchase an ad or post from me. Or if they have a product to pitch, and it’s something I’m interested in, I suggest that they send me one to try out, and if I like it, I’ll review it. I’ve gotten a few free things that way. If you don’t ask, you won’t get.

]]> By: Aruni http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60494 Aruni Wed, 15 Aug 2007 16:11:59 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60494 Very interesting. How do they decide who holds the most power in the blogosphere for their products/services. How do we as bloggers help promote products without sounding 'forced.' I would be uncomfortable 100% endorsing something I have not used. I don't mind mentioning things I hear about but recommending something whole heartedly if I haven't used it is not something I could do. So how do they determine which blogger has used and liked their products and if the blogger has already blogged about it for free how does it all work out. Interesting set of issues to think about... Very interesting. How do they decide who holds the most power in the blogosphere for their products/services. How do we as bloggers help promote products without sounding ‘forced.’ I would be uncomfortable 100% endorsing something I have not used. I don’t mind mentioning things I hear about but recommending something whole heartedly if I haven’t used it is not something I could do.

So how do they determine which blogger has used and liked their products and if the blogger has already blogged about it for free how does it all work out. Interesting set of issues to think about…

]]> By: Dennis Bjørn Petersen http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60428 Dennis Bjørn Petersen Wed, 15 Aug 2007 12:55:24 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60428 I tend to forget the "power" your words sometimes can have. When I'm buying a new gadget I usually research it on the net first. If I read two reviews that praises it and two blogs that doesn't like it, I'm in one hell of a dilemma. The authority, usually behind the reviews, know what they are talking about, where as the blogger usually have some practical experience with the gadget. Often you will find bloggers talking about devices that the official sites hasn't reviewed yet, but as Roger says paid reviews could be undermine the bloggers authority. I tend to forget the “power” your words sometimes can have.

When I’m buying a new gadget I usually research it on the net first. If I read two reviews that praises it and two blogs that doesn’t like it, I’m in one hell of a dilemma.

The authority, usually behind the reviews, know what they are talking about, where as the blogger usually have some practical experience with the gadget.

Often you will find bloggers talking about devices that the official sites hasn’t reviewed yet, but as Roger says paid reviews could be undermine the bloggers authority.

]]> By: Wendy Piersall http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60214 Wendy Piersall Wed, 15 Aug 2007 03:09:03 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60214 Thanks everyone! @ Roger - in their presentation, they specifically made a distinction between word of mouth (recommendations) vs. Reviews. But now I do wonder how they measure the difference between the two! :D Thanks everyone!

@ Roger – in their presentation, they specifically made a distinction between word of mouth (recommendations) vs. Reviews. But now I do wonder how they measure the difference between the two! :D

]]> By: JoLynn Braley http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60192 JoLynn Braley Wed, 15 Aug 2007 01:44:29 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60192 It does make a lot of sense that bloggers hold so much power....so far I haven't experienced this re: marketing and advertisers though, except for someone contacting me and asking me to write about their product....unpaid, and this was a product I've never used before. Thanks for sharing your experiences with us Wendy, you offer so much excellent info, I just want to learn everything that I can as fast as I can! :) It does make a lot of sense that bloggers hold so much power….so far I haven’t experienced this re: marketing and advertisers though, except for someone contacting me and asking me to write about their product….unpaid, and this was a product I’ve never used before.

Thanks for sharing your experiences with us Wendy, you offer so much excellent info, I just want to learn everything that I can as fast as I can! :)

]]> By: Roger Anderson http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60177 Roger Anderson Wed, 15 Aug 2007 01:10:16 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60177 I think the We in "We hold the cards" is the vocal consumer not necessarily the blogger. While blogger probably have higher SER that does not mean they are the only ones expressing opinions. There are many websites where you can go to get opinions. I do believe that any blogger who does sponsored reviews may undermine their credibility to some degree. On the other hand many celebrities and news people pitch products and no one seems to mind. I think that has to do with clarity of interest. I do not believe it is in the best interest of bloggers to form an alliance that would be viewed as having a common interest and not the interest of the consumer. The power of word of mouth lies in the sincerity of the expressed opinion. I think the We in “We hold the cards” is the vocal consumer not necessarily the blogger. While blogger probably have higher SER that does not mean they are the only ones expressing opinions. There are many websites where you can go to get opinions.

I do believe that any blogger who does sponsored reviews may undermine their credibility to some degree. On the other hand many celebrities and news people pitch products and no one seems to mind. I think that has to do with clarity of interest.

I do not believe it is in the best interest of bloggers to form an alliance that would be viewed as having a common interest and not the interest of the consumer. The power of word of mouth lies in the sincerity of the expressed opinion.

]]> By: jen http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60174 jen Wed, 15 Aug 2007 00:54:47 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60174 Yes, I think bloggers do hold the power. If I feel strongly about something, one way or the other, I'll write about it and if someone reads it they can take it on board or not. I did read a blog entry recently about a person's very considered opinion on a certain dishwasher he bought. Now that brand is stuck in my head and if I ever buy a dishwasher I'll remember what he said before I buy. As for how bloggers cash in on this, I'm not sure? At this stage (maybe never) I don't want to be a pay per post blogger. I'd rather write about something that I experience as a matter of course. Yes, I think bloggers do hold the power. If I feel strongly about something, one way or the other, I’ll write about it and if someone reads it they can take it on board or not.

I did read a blog entry recently about a person’s very considered opinion on a certain dishwasher he bought. Now that brand is stuck in my head and if I ever buy a dishwasher I’ll remember what he said before I buy.

As for how bloggers cash in on this, I’m not sure? At this stage (maybe never) I don’t want to be a pay per post blogger. I’d rather write about something that I experience as a matter of course.

]]> By: Suzie Cheel http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60171 Suzie Cheel Wed, 15 Aug 2007 00:44:14 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60171 I LIKE- we hold the cards, I don't think I have seen Blogging and marketing presented in this light . looks like we can give ourselves more Kudos I LIKE- we hold the cards, I don’t think I have seen Blogging and marketing presented in this light .

looks like we can give ourselves more
Kudos

]]> By: cooliojones http://www.sparkplugging.com/sparkplug-ceo/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/comment-page-1/#comment-60112 cooliojones Tue, 14 Aug 2007 22:03:46 +0000 http://www.emomsathome.com/blog/2007/08/14/are-bloggers-holding-all-of-the-cards-in-the-big-game-of-advertising/#comment-60112 When you out t this way, I do see how WE DO hold the cards! Marketers nees US for distribution of word-of-mouth advertising, and we have to know our worth. The only problem I see is that early in the game, you will have those who sellout to anyone willing to pay them some attention. But if you have something of value and you know your worth, those 'problems' will be minuscule I presume. So where do we go from here? How do we form a 'blogger alliance?' Is something like this even feasible? I think starting this discussion is the logical first step. When you out t this way, I do see how WE DO hold the cards! Marketers nees US for distribution of word-of-mouth advertising, and we have to know our worth. The only problem I see is that early in the game, you will have those who sellout to anyone willing to pay them some attention. But if you have something of value and you know your worth, those ‘problems’ will be minuscule I presume.

So where do we go from here? How do we form a ‘blogger alliance?’ Is something like this even feasible? I think starting this discussion is the logical first step.

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