If you follow web marketing for even a day, you’re going to run into search engine optimization (SEO) and search engine marketing (SEM).
Both of these focus on driving traffic to your website. And both get a ton of press. Just search SEO and you’ll find millions upon millions of articles, blog posts, courses and books [...]

Just like their counterparts in the corporate world, many people who work from home eat lunch at their desk.
I’ve done it. Wendy’s done it. And it’s likely, if you have a home office, that you’ve done it as well.
Yeah, I know how the lyrics to this song goes: “I’m just eating so I can get [...]

Philosophy is so overlooked today in our lives and it’s almost completely forgotten about in business. Sure, sales people might study Sun-Tzu’s The Art of War - the great work on military strategy - to try to gain an advantage over their ‘opponents.’ But more often than not, we concern ourselves far too much with [...]

Some of the best advice I’ve ever heard has come in unassuming moments in casual conversation. Moments when I was relaxed and just open to something new.
I can recall many moments like that with my grandfather. My grandfather loved birds. He used to sit for hours watching finches fly in and out of the five [...]

As small business owners, we work very hard at defining our business, positioning it effectively, and marketing to our niche. Nowhere is this more visible than with our marketing message.
Think about how much time - and possibly money - you’ve spent on your marketing message. You’ve written and rewritten it. You’ve probably either taken a [...]

What’s business about? Is it about branding, sure. Marketing, absolutely. What about selling, yes.
But all these things lead to one thing - relationships. Business is about relationships. Doesn’t matter whether you’re selling products or pitching services, ultimately people buy because they trust you. And trust comes from developing a relationship - even if that relationship [...]

How do your visitors find out about you?
Sure, they read your content and your blog posts and find out about your business or your perspective on things. They can likely find your upcoming events and how to contact you. But where do they learn about you?
It might seem an odd question. But it’s one that’s [...]