As a small business owner or solo entrepreneur Vision is often an afterthought. But there’s a very good reason why Stephen Covey made the second habit of highly successful people “begin with the end in mind.”
Covey Says:
“‘Begin with the end in mind’ is based on the principle that all things are created twice. There’s a [...]

If you’ve been in business for a while you probably know that scarcity is an extremely effective marketing tactic.
And for those of you who are new to marketing – whether online or offline – scarcity occurs when there is a limitation on a product or service. This limitation can be an actual limited product supply [...]

Do you ever have a hard time completing your task list for the day? Are there some tasks that sit on your list and rollover to the next day, and the next, and the next? Do they ever get done? Or do they eventually just fade off into oblivion?
Well, believe me, you’re not alone. This [...]

Nicole originally asked if she should pay for online advertising before her products were ready. Nicole followed up with this question: Did you mean that I should pay for traffic after I do this even though my services aren’t ready? I expect a 6/1 launch date (I hope!), so do I wait or perhaps pay [...]

Nicole at Picknick’s Brain follows up with:
Did you mean that I should pay for traffic after I do this even though my services aren’t ready? I expect a 6/1 launch date (I hope!), so do I wait or perhaps pay for some text ads on Google, now? A 125×125 ad here or there? What [...]

Nicole Asks: I just launched a new design of my website. I am new to all of this. My primary goal is the business, not the blog, so I’m combining social networking with traditional advertising. But, I don’t have my services offered up yet as it’s requiring some programming that won’t be done until the [...]

I run a small handyman and remodeling business and have a hard time generating enough billable hours. I don’t feel comfortable billing for things like giving an estimate, picking up supplies, and cleaning up. So I end up spending far more time working on a job than my estimate.
Handy Bruce
Bruce. Let’s get the practical piece [...]