Bono’s Fashion Sense
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There are many things that we love about celebrities, and fashion is one of them. Of course, they’re happy to indulge us, as it seems that many of them are quite infatuated with the latest trends. In fact, many celebrities have lent their names – and sometimes even their creative touches – to their own clothing lines. U2’s frontman Bono is more or less the epitome of cool, and his clothing line EDUN, created with his wife Ali Hewson, is everything you would expect.
First of all, the styles look great. For example, I absolutely love this men’s t-shirt depicting the Raven from Edgar Allen Poe’s poem:
But, because we’re talking about Bono, you know there has to be some sort of humanitarian angle to the whole thing, right? Well, just as you would suspect, the EDUN line strives to not only provide jobs for workers in poorer countries, but it also has the stated goal of bringing respect to those people.
From their site: “EDUN is a for-profit business – founded on the premise of trade as a means of building sustainable communities in developing countries to help foster economic growth rather than provide charity.”
While all of the line’s garments are not yet organic, the t-shirts are made from 100% organic cotton. They believe that this not only creates a more sustainable planet, but it is also healthier for the workers. EDUN uses locally run factories, rather than purchasing or building their own, and these places are audited by an independent non-profit organization to ensure good practices.
The price point for EDUN’s products tend to range from $25-100 U.S. Personally, I’d be willing to not only support the cause by shopping online, but also to own some of these really artistically-inspired pieces.
Oh, and EDUN spells “nude” backwards.
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.

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