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	<title>Comments on: Business Is About Relationships</title>
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	<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/</link>
	<description>Be a Chief Extraordinary Officer in Business &#38; in Life</description>
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		<title>By: Don</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225921</link>
		<dc:creator>Don</dc:creator>
		<pubDate>Thu, 31 Jul 2008 22:39:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225921</guid>
		<description>Most referrals come from those we know the most and that we have formed trust with, that&#039;s why it is equally important to do the same with your clients, build those close relationships and you&#039;ll ultimately grow!</description>
		<content:encoded><![CDATA[<p>Most referrals come from those we know the most and that we have formed trust with, that&#8217;s why it is equally important to do the same with your clients, build those close relationships and you&#8217;ll ultimately grow!</p>
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		<title>By: Carlos Hernandez</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225911</link>
		<dc:creator>Carlos Hernandez</dc:creator>
		<pubDate>Thu, 31 Jul 2008 21:18:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225911</guid>
		<description>I would venture to add that it is crucial to build on-line and face-to-face based relationships.

To pursue one avenue at the expense of the other is an invitation to arrogance.

Carlos Hernandezs last blog post..&lt;a href=&quot;http://irmconsulting.wordpress.com/2008/07/29/engagement-vs-marketing/&quot; rel=&quot;nofollow&quot;&gt;Engagement vs. Marketing&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I would venture to add that it is crucial to build on-line and face-to-face based relationships.</p>
<p>To pursue one avenue at the expense of the other is an invitation to arrogance.</p>
<p>Carlos Hernandezs last blog post..<a href="http://irmconsulting.wordpress.com/2008/07/29/engagement-vs-marketing/" rel="nofollow">Engagement vs. Marketing</a></p>
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		<title>By: Tom At The Home Business Archive</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225872</link>
		<dc:creator>Tom At The Home Business Archive</dc:creator>
		<pubDate>Thu, 31 Jul 2008 17:09:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225872</guid>
		<description>Excellent information.A business is all about marketing your self to build trust.

Tom At The Home Business Archives last blog post..&lt;a href=&quot;http://www.tlmarketing.net/2008/07/30/guidelines-for-blog-commenting/&quot; rel=&quot;nofollow&quot;&gt;Guidelines For Blog Commenting&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Excellent information.A business is all about marketing your self to build trust.</p>
<p>Tom At The Home Business Archives last blog post..<a href="http://www.tlmarketing.net/2008/07/30/guidelines-for-blog-commenting/" rel="nofollow">Guidelines For Blog Commenting</a></p>
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		<title>By: Dorothy Stahlnecker</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225770</link>
		<dc:creator>Dorothy Stahlnecker</dc:creator>
		<pubDate>Thu, 31 Jul 2008 02:08:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225770</guid>
		<description>Been in commercial real estate 29 years and all my success and clients are from relationships and trust.  I couldn&#039;t agree with you more..Great post.

Dorothy from grammology
grammology.com

Dorothy Stahlneckers last blog post..&lt;a href=&quot;http://grammology.com/index.php?option=com_content&amp;view=article&amp;id=276:cancer-whats-the-hurry&amp;catid=4:health&amp;Itemid=6&quot; rel=&quot;nofollow&quot;&gt;Cancer whatâ€™s the hurry?&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Been in commercial real estate 29 years and all my success and clients are from relationships and trust.  I couldn&#8217;t agree with you more..Great post.</p>
<p>Dorothy from grammology<br />
grammology.com</p>
<p>Dorothy Stahlneckers last blog post..<a href="http://grammology.com/index.php?option=com_content&amp;view=article&amp;id=276:cancer-whats-the-hurry&amp;catid=4:health&amp;Itemid=6" rel="nofollow">Cancer whatâ€™s the hurry?</a></p>
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		<title>By: Lisa Stoops</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225758</link>
		<dc:creator>Lisa Stoops</dc:creator>
		<pubDate>Thu, 31 Jul 2008 00:43:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225758</guid>
		<description>This is really true! I&#039;ve been thinking a lot about this lately. It really is all about relationships. People buy from people they know, like, and trust. 

Something happens when you strike up a conversation and you find you have something in common. You might have just met that person but all of sudden...you&#039;re friends!</description>
		<content:encoded><![CDATA[<p>This is really true! I&#8217;ve been thinking a lot about this lately. It really is all about relationships. People buy from people they know, like, and trust. </p>
<p>Something happens when you strike up a conversation and you find you have something in common. You might have just met that person but all of sudden&#8230;you&#8217;re friends!</p>
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		<title>By: Lisa</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225731</link>
		<dc:creator>Lisa</dc:creator>
		<pubDate>Wed, 30 Jul 2008 21:15:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225731</guid>
		<description>Great article!  It is very true that you must build a relationship with your clients.  I wouldn&#039;t have had the business success I&#039;ve reached in my first year without getting to know my clients, and being accessible to them.  And, it is so much fun to learn about my clients as well!  What a great opportunity to broaden your horizons.</description>
		<content:encoded><![CDATA[<p>Great article!  It is very true that you must build a relationship with your clients.  I wouldn&#8217;t have had the business success I&#8217;ve reached in my first year without getting to know my clients, and being accessible to them.  And, it is so much fun to learn about my clients as well!  What a great opportunity to broaden your horizons.</p>
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		<title>By: Brooks Van Norman</title>
		<link>http://www.sparkplugging.com/sparkplug-ceo/business-is-about-relationships/comment-page-1/#comment-225700</link>
		<dc:creator>Brooks Van Norman</dc:creator>
		<pubDate>Wed, 30 Jul 2008 17:12:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.sparkplugging.com/sparkplug-ceo/?p=1213#comment-225700</guid>
		<description>I would also add that business is about creating and providing value.  More importantly, it is about being able to articulate value.  Most businesses that I work didn&#039;t get this at first, despite having great products or services. 

How you approach prospective customers and then position that value is the key.  And you are right - they should be conversations. These interactions should NOT be &#039;presentations&#039;, which are one sided and keep the seller out of alignment with the buyer - which is, in my humble opinion - the reason why most people don&#039;t buy from most salespeople. 

The best salespeople facilitate buying behavior by aligning to the prospects needs and then having a conversation around that, in ways that articulate the alignment with whatever it is the seller has to sell.  This is how sales take place in the new economy today.

Brooks Van Normans last blog post..&lt;a href=&quot;http://www.brooksvannorman.com/theres-a-new-search-engine-in-town-called-cuil/&quot; rel=&quot;nofollow&quot;&gt;Thereâ€™s A New Search Engine in Town Called Cuil&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I would also add that business is about creating and providing value.  More importantly, it is about being able to articulate value.  Most businesses that I work didn&#8217;t get this at first, despite having great products or services. </p>
<p>How you approach prospective customers and then position that value is the key.  And you are right &#8211; they should be conversations. These interactions should NOT be &#8216;presentations&#8217;, which are one sided and keep the seller out of alignment with the buyer &#8211; which is, in my humble opinion &#8211; the reason why most people don&#8217;t buy from most salespeople. </p>
<p>The best salespeople facilitate buying behavior by aligning to the prospects needs and then having a conversation around that, in ways that articulate the alignment with whatever it is the seller has to sell.  This is how sales take place in the new economy today.</p>
<p>Brooks Van Normans last blog post..<a href="http://www.brooksvannorman.com/theres-a-new-search-engine-in-town-called-cuil/" rel="nofollow">Thereâ€™s A New Search Engine in Town Called Cuil</a></p>
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