When the economy is down and your target market seems to be holding their dollars tighter than usual, what can solopreneurs do to keep business flowing?
Status Check Your Marketing Funnel.
Make sure that you’re doing all that you can to reach as much of your target market as possible.  I’ve actually seen some entreprenuers pulling back [...]

Did you know that it’s possible to see what people are saying about you on the internet?  There are a number of automated tools that will allow you to monitor your name, your company, and other words related to your brand.
If you are in sales or you own a business, monitoring your reputation is crucial.  [...]

So last week my wife’s step dad, Zeau, passed away from a long battle with Parkinson’s disease.
Parkinson’s disease  is a chronic and progressive degenerative disease of the brain that impairs motor control, speech, and other functions.
Now my wife’s step Dad was a heck of a guy.  In life he graduated from the Wharton School of [...]

It’s not true that “quitters never win and winners never quit.”
In fact, some of my biggest “wins” were a direct result of quitting. Here’s one example.
In the fall of 1999 I started a Master’s degree program in French Literature. I had a full-time job already, but the Master’s degree was free (thanks to a generous [...]

I’m one of the lucky ones, or so they say.
I get to wake up and walk down a flight of stairs to my home office.
My daily commute takes me about 30 seconds.
Sometimes I go to work in a t-shirt, athletic shorts and flip-flops but these are never my most productive days.
I’m most productive after a [...]

If you have a lot of natural ability – skill, personality and presence that other people have recognized in you since you were a child – you have grown up believing that you have what it takes to be successful.
But what action have you taken lately that would make use of all that awesome potential?
Last [...]

Sparkplugging was offered a free copy of Marc’s book Options Not Obligations for review.  These are my personal opinions about the book.
“This is a how to think book, not a how to book.”
Marc Warnke’s new book, “ONO: Options not Obligations” is more than just a how to think book, though. It’s an inspirational guide for [...]