When the economy is down and your target market seems to be holding their dollars tighter than usual, what can solopreneurs do to keep business flowing?
Status Check Your Marketing Funnel.
Make sure that you’re doing all that you can to reach as much of your target market as possible.  I’ve actually seen some entreprenuers pulling back [...]

Did you know that it’s possible to see what people are saying about you on the internet?  There are a number of automated tools that will allow you to monitor your name, your company, and other words related to your brand.
If you are in sales or you own a business, monitoring your reputation is crucial.  [...]

I’ll admit it. I feel so stretched right now.
When Wendy first spoke with me about Sparkplugging I felt both a thrill of excitement and a stab of fear. The idea of stepping up to the role of General Editor was appealing on so many levels but one small part of me was really [...]

I’ve had some really amazing things happen since I started blogging. Though I have to say that few compare to what is going to happen next Tuesday, when I am going to be on the Today Show!!!
Quick details:
Show airing on NBC, Tuesday March 10th 2009.
I really don’t know what time I will be on, but [...]

I know. I’m a professional blogger. And you all have been wondering why the heck I haven’t been writing lately.
So, there’s been this Deal. The Deal I’ve been working on for 3 months.
It was going to be a ‘Really Big Deal’ kind of Deal. A ‘Putting My Name on the Big Time Map’ kind of [...]

I ask this question of clients all the time – what’s the most pressing problem (or issue) in your business right now?
Most of the time the answers I get have to do with traffic to my website, lead development or revenue generation.
Sure, we all need more leads and we could all make more money. But [...]

When I was at the SXSW conference last week – I only had 1 must-attend session – to see Heather Armstrong, Dooce, talk on a panel called Online Adulation: Don’t Abuse Your Fans. I got up and nervously asked Heather a question at the end – “You are extremely transparent on your blog – and [...]