Get Paid What You’re Worth in Your Business

Welcome to Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growingmo money their businesses from home.

Today’s Q is:

What is your strategy for pricing your offers so that you are getting paid what you’re worth in your business?

Christa Jensen from ChristaJensen.com says:

make more moneyThis is a very important topic and not one easily tackled when you go to set your prices whether it be a service or a product. Having a good strategy to get paid your worth is fundamental to the success of your business.

Everyone should, in my opinion, always follow these 3 strategic yet simple rules:

  1. Know the value of what you are offering. (What would you pay, not what you want people to pay. Choose at least 3 prices).
  2. Research. (Know what your competitors are charging and charge competitively without undercutting your value).
  3. Don’t be afraid to test prices (Start with your highest ideal price and offer discounts using other projected prices).

If you value yourself too low potential clients will not take you seriously. If you do not do your research you will not be effectively competitive. If you test your prices you could increase your sales dramatically (don’t price lower than your lowest valued price).

I have used these rules for years. The training on the value of a successful business I had to learn in the last time I worked in the corporate world stuck with me and now I apply them to what I offer!

Stephanie Watson from Monthly Content Helpers says:

make more moneySince 90 percent of the work I do is content writing, it’s not really very difficult for me to price my offerings. I price by the package or by the article and give discounts for bulk orders. The one thing I had to realize is that I am not competing to be the low cost leader.  I want to work with serious online and offline business owners who want quality content that provides value to their audience. I don’t want to work for people who only care about getting the lowest price without being concerned about quality.

Once I realized all that, it was simple to set my prices. While I have package rates, it all started with knowing how many hours I can work a week and how much I need to earn. That helped me create my goal hourly rate. Then I figured out how long it took me to research and write an average article. That helped me create my package rates. I also learned that if I have 5 or 10 articles to write on the same subject I can do all the research at once, and pass on the discount to my clients.

I receive inquires from all types of business owners seeking content, some do want to pay me less than I am worth. I have figured out my worth and I don’t accept positions that don’t pay me what I have figured out I need and deserve. That’s not to say I didn’t at first.

Sometimes you do have to stick your toes in, do a lot of low paying work in order to build up your resume and confidence. But, after getting experience and building a reputation, people start wanting to hire you for your expertise as much as the tasks that you do. Once that happens, you can command the fees that you deserve.

Brenda Trott from Done4UMedia Marketing says:

make more moneyI let people know what my highest prices are and then ask for their budget. Then I build a plan for them that might offer less services but still be as valuable for them and their business. The idea is that once I get them more customers, they will be able to afford to scale it up.

My Insights

make more moneyThe topic of money is a sensitive subject for many people and can be a huge stressor for an entrepreneur who may have a predetermined expectation of having the hard work pay off big time. It is particularly pressure provoking when factoring in supporting a family or when frequently entertaining the thought of making enough to pay the bills. Money in general evokes feelings of many colors. So having all things to consider, is there a way to price your products and services so that you’re making what you are actually worth?

A huge point shared by some of the Sparkplugging advisors was the caution of undervaluing yourself. As I agree with this view I also believe pricing may be influenced a bit by your viewpoints and personal relationship with money.  The task of pricing can become quite challenging and it is a task that is of superb importance for the success of your business.

Think about when you had to slap a figure on one of your products or services. Were you ever worried about things like, “My customer won’t be able to afford the price?”  Or, “My customer won’t want to work with me if my price is too high.” Or, what about, “My competition will steal my customer?” These and similar thoughts will most likely be reflected in your pricing decisions.

So what is your worth? In addition to factoring in your internal money dialogue, here is a summary of some of the ideas presented by our Sparkplugging panel. Plus, a few other tidbits I’ve learned along the way:

  1. Have a clear picture of your priorities, personal goals and vision for your business. However, take an honest look at where you’re at right now. If you need money immediately you might have to start on a less than ideal end, work your customer through your sales funnel and scale up as you progress.
  2. Be honest with your value and provide real justification by demonstrating how your product or service will be beneficial to your customer. Don’t assume your customer is clear about the benefits of your product or service.
  3. Figure out who your customer is and what particular market you are serving. I figured this out when I was running my cleaning business several years ago and realized that our service didn’t just provide cleaning. We provided aesthetics too as it included detailing, organizing and de-cluttering living spaces in the homes of people in affluent communities. It was a service that our customers proudly paid a hefty amount for because many of them had a certain image to maintain and they had the financial means to pay for the service.
  4. If your customers are always haggling for discounts, are you working with the right people? For example, my husband, a graphic tee designer and seller, is frequently approached by high school and college kids requesting discounts or freebies. Offering discounts is tempting because it’ll bring in some money and exposure but clearly, not all markets are a good fit for what you have to offer. Choose your customers wisely and consider your positioning and messaging.
  5. Factor in your costs and what you want to earn. You’ll want to cover your expenses plus take in a profit at the end.

Although you may have to consider many other factors in your pricing depending on the type of business you’re in, when it comes to getting paid what you’re worth also take into account your wisdom, skills, and creativity. There is no one in this world that has a replica of all your personal assets and your expression of them.  Therefore, put them to use, accept your worth and gain the ability to proceed with confidence to strut your stuff.  After all, don’t you deserve it?

Here’s How to Get Inspired When You’re Feeling Stuck as an Entrepreneur

Welcome to Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their businesses from home.inspiration

Today’s Q is: 

Where do you find inspiration when you feel like you’ve hit a plateau in your business?

Helena Bowers from Your Message Amplified says:

headshot-dec-2012-100When I hit a plateau in my business the first thing I try to do is get out of my own way. I know that I have the tendency to make things harder than they have to be, so the first place I look for inspiration is outside in nature. I’ll often take my camera and head to the river for a long walk and some quiet time communing with the ducks. The stillness gives me the space I need to get out of my own head and let the ideas flow. More often than not I end up coming home with a pretty good idea of what my next step should be, as well as a fresh batch of pictures to work with!

Brenda Trott from Done4UMedia Marketing says:

BrendaFunky_me.jpgI’m not sure if I ever run out of ideas. The reason is because I get them from my clients. They come to me with new questions before I even know I have an answer.

 

Jessica Lee from Psychic Readings Guide says:

jessica-leeI love this question because I think it’s so important to feel inspired when working.  When I feel like I’ve hit a plateau, I know it’s because I am over thinking things and not letting the business flow organically. That signals me to step back and take a few hours off doing something enjoyable that is unrelated to business, such as taking a ride or baking.  Usually, once I get into a relaxed state, ideas will quickly start to flow again.

Another thing I do is keep inspiration boards on Pinterest.  I pin blogs that I admire and articles that I have enjoyed reading.  When I go back and reread these pieces, I remember what I loved about them, and this often gets my creative juices flowing.

I also have several book excerpts highlighted on various Kindle books.  Sometimes, one great quote or a few paragraphs from a chapter is enough to inspire me.  For me, it’s all about not fighting the current.  Trying to force things when they’re not happening naturally is not fun.  Relaxing, taking a step back, and having inspiration boards that I can refer to works really well for me.

Reba Collins from PLR One Stop says:

profile-reba100x100I find inspiration in almost everything, every person, and everywhere I go.  I try to look for the good and ignore the bad, so I watch for the little things from which I can draw ideas. Family is big in my life and there’s always someone telling of how they found a great item or need something to make their lives easier. I try to apply those conversations to my business.

Since my business is an online business, I’m a member in a lot of Facebook groups and forums with others in my niche. I go to those places every day and never fail to learn something new. Everything new thing I learn I can apply to my business, so honestly, I’m never short on inspiration. In fact, I have so many ideas; I don’t have time to handle them all. It’s rare that I hit a plateau with such great people touching my life on a daily basis. [Read more...]

Passion In Business Won’t Pay the Bills. Or Will It?

A few years ago, my husband and I drove out to Ocean City, Maryland for a mini vacation. I admit, I wasn’t completelymonster01 present in the moment of the experience. I felt almost guilty for immersing myself in a pleasurable activity when my thoughts were wrecked and lost with the “would haves” and “should haves” of my life. It’s as if I had unfinished business to do (literally) and I was wasting time by not attending to it “immediately.”

What would my life look like if I had stuck it through in 2002 and not sold my very modest sized business?  Would I be feeling fulfilled professionally? Would I have wanted to get up every morning oh so vibrantly and ready to take take on the day?

Have you ever experienced an intense feeling of knowing you were meant to do something else?

Something bolder. Something better. Something that screams PASSION.

Granted, I am immensely grateful and proud to have collected  degrees that have afforded me the opportunity to earn a decent living. But in that journey, I failed to realize that I had spent a decade searching to fill a void and I was looking to fill it in all the wrong places.

What the heck is blogging?

Prior to my decision to venture out into the online world, I had been following one blogger – Pat Flynn. Of course, I didn’t realize he was a “blogger” back then. I didn’t even understand how blogging worked. I’ve always been sort of a laggard when it came to technology and online trends.

But I just knew that somehow, with my limited knowledge of technology, I was going to figure out how to start a business online – one that I intensely connected with.

So when I got home from my trip, I began to fanatically search for ways to start a business that I could fall in love with. And there were a few things I learned in my old offline business that allowed me to be crystal clear about what I wanted. Here they go:

  1. I wanted to start a business from home.
  2. I was passionate about business, personal development and wellness and wanted to find a way to inspire people.
  3. I wanted to earn a full time income.
  4. I wanted to stay healthy and sane while doing it.
  5. I wanted enough time left to engage with the people who matter to me the most.

Passion vs. Customers

There is much to be said about giving your customers what they want.

However, I’m really feeling the idea of doing what you love, then finding the right customers.

I read a great article by Jonathan Fields recently. My takeaway was the notion that often times other areas of your life compensate for the dysfunction created around a business that is ultimately not a good fit for you.

In retrospect, that’s exactly what happened with my old business. In essence, I bought myself a J-O-B. My customers became my bosses and the situation was possibly the equivalent of my worse job yet.

Why? Because I was responsible for creating it.

Black or White?

There are various schools of thought in entrepreneurship. There are some who say passion won’t help you create a successful business. Yet others who beg to differ.

I go with the latter.

I believe passion will keep your engine running. It will also sustain your thinking on your feet and motivate you enough to keep you moving forward. As you progress, you will learn to find solutions to obstacles that will come, and these will enhance the skills necessary to help you reach your vision.

There will be forks on the road… [Read more...]

Do Homepreneurs Need a Game Plan in Social Media?

Welcome to Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.socialpost.png

Today’s Q is:

In the ever-changing landscape of social media, what strategies and networks do you find are working best for growing your home-based business?

Stephanie L. Watson from Barry Publishing says:

Social Media for HomepreneursI have found that the very best social media strategy for growing my business is to use all the social media of which I am a part to share information, blog posts, articles, and products that are based on my website or blog.

In other words, everything I post on social media should “technically” go back to my website. I don’t always accomplish that, because face it; social media is a huge distraction. But, it’s the goal and the best way to use social media to promote my business.  (Where did 2 hours go?)

IMO, the entire point of social media marketing is to help me get traffic to my products and services — not get likes, followers, and friends on social media — although that is nice too. I just have to be very careful and limit my time on social media so that I am not too distracted.

Reba Collins from PLR One Stop says:

Social Media for HomepreneursSocial media is tough for me. Since I still work a fulltime job, there’s just not much time left to spend cultivating relationships on social media sites. I have a Facebook page, Twitter account, and Pinterest but I only give my time to Facebook and even then, it’s limited. Because of my time constraints, I use social media to advertise in order to build my list instead of depending on it for organic growth. Currently I only use Facebook ads and I pay close attention to how they perform. Each week I try to tweak my ad a little to get better and better conversion rates. I’m still not where I want to be with the conversion but it’s much better than it was when I first started.  Practice and testing makes perfect!

Brenda Trott from Done4UMedia Marketing says:

Social Media for HomepreneursOne of the on-going conversations I have with my clients is that if they want to be FOUND on-line, they need to BE on-line. Sometimes, though, we forget to take our own advice! That happened to me when someone noticed that I offer all of these done-4-u services to get others found on-line, but I didn’t do it for myself.

They challenged me to do it for myself for 30 days. I only lasted 15, but the results were fantastic. Here is how you can do it too:

  1. Write one blog post on your own website every day.
  2. Create one additional piece of content a day…a mini podcast, an article for an article directory, a video, or a guest blog post.
  3. Syndicate what you’ve created. I use Onlywire to syndicate my material and also selectively share content to groups I belong to on LinkedIn and other networking sites where my clients hang out.

Once you get the hang of it, it takes less than an hour to create your content and syndicate it.

Jessica Lee from Psychic Readings Guide says:

Social Media for HomepreneursWithout a doubt, the best social network for me has been Facebook.  Not only am I able to bring traffic to my site when I post articles to my Facebook page, I have also built some wonderful relationships with clients and other people in my niche.

I can’t necessarily say that I have a strategy other than being myself.  I make sure to take the time to read each and every comment that is left on my page and interact with the people who follow the page. The experience has been overwhelmingly positive and, even with over 6,000 followers, I feel as though it is an intimate enough setting to get to know people.  I love to post questions on my page and it’s come to the point that, when I post a question, I’ll think to myself, “I wonder what _____” will say about this.  I love it!  It’s like an extended family.

Last year, before I started getting a lot of traffic to my site, I gained many new clients through Facebook.  People got to feel that they knew me and could trust me.  It’s been a great experience and I’ve been pleasantly surprised with the depth of some of the connections I’ve made.  This year, I’ve started connecting with other “soulpreneurs” on Facebook and that is really enjoyable as well!

I set up a Twitter account last month and plan to set up Google+ next month.  To be honest though, I’m glad that I’ve spent an entire year focusing solely on Facebook because it’s given me a good, firm foundation in social networking with a fantastic tribe of people that I’ve come to really enjoy.

One thing that I would tell people is not to worry so much about your number of followers.  Focus on building relationships with people and, when others see that you are genuine, your social following will grow organically. [Read more...]

How Do You Promote Your Home-based Business?

Introducing Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.

Today’s Q is:Depositphotos_22521519_xs

 “At this stage in your home-based business, what is working for you in terms of promotion and getting more exposure for your business?”

Stephanie L. Watson from Barry Publishing says:

1) Promote to My Current Clients
The clients I already have want to be included in sales, or specials. It’s hard to be a current client and then see a better deal come along that you can’t take part in. I have an ongoing special this entire year that only current clients get. They are able to double their contracted current orders any time they want to, and they get 10 percent off. They really love this and over half of my clients take advantage of this every single month.

2) Blog Often
I still fail at this sometimes due to all the writing I do for everyone else. But, when I do it consistently, and by that I mean at least 20 blog posts a month, I always attract new clients. Always. I tell people they should be their own best client. When I take my own advice, it works.

3) Get Out of My Own Way
I tend to make excuses for myself. I’m “scared” of interviews online. I’m “scared” to see my own name in print on my own articles. I’m “scared” of being criticized. But, you know what, you have to get out of your own way if you really want to succeed  – and this is the year that I will really accomplish that.

Brenda Trott from Done4UMedia Marketing says:

At this point, I’ve gotten my “biggest bang” from public speaking. Even smaller networking groups have given me a lot of credibility. There is something magical about being in front of a group teaching them something. You are automatically the expert and everyone wants to work with you. It was much easier to get in as a speaker once they knew about the book I’d written.

Jessica Lee from Psychic Readings Guide says: 

I’ve really been focusing on building a solid foundation.  So for me, driving traffic to my website and interacting on my Facebook page have been key.  I find that the more people get a chance to connect with me, the more they get a sense of who I am. This gives them the trust they need to take that next step and reach out to me. This year, I also plan to reach out and try some guest blogging.

Courtney Chowning from CourtneyChowning.com says:

What works best for me is to consistently email my list!  I have a pretty responsive list and with almost every email send I get a great click through rate and personal response.  I do some social media promotions as well but they don’t come close to what I get by sending out an email once a week.

Tracy Roberts from Moms In A Blog says: 

Guest posting & cross promotion has been working well for me and my clients. I’ve been reaching out to other bloggers and community leaders with creative ideas for cross promotions.

For example, we’ve started sharing “Sites of Note” where we curate a post or two from a site we admire and then feature them in our weekly newsletter.  We promote it to our lists and on social media and the Sites of Note share us with their audiences too.  We get fresh content and new connections.  Our Sites of Note gets exposure and the followers of both sites get to learn about new people, places and things. Win/Win/Win.

Karin Magar, an Independent Presenter from Younique Products says:

In relation to direct sales, I would say that Facebook is playing a huge role in getting more exposure for my business.  I am utilizing Facebook’s “group” settings to create online virtual parties for my direct sales business.  By having a Facebook friend as a hostess for the virtual party, they can invite their “friends” to the party, which creates a much broader reach for new customers in my target market.  I do have to post frequently to keep the party going.  But, posting on Facebook has never been more fun!

Reba Collins from PLR One Stop says:

My business is brand new and really just opened its virtual doors on January 1st. So far the thing that has brought the most exposure to PLR One Stop is forum posting. And that’s not so much having my web address in my signature; it was more the announcement about what I’m doing and what I’m about.

Second place would be Facebook ads, however, this month I have two interviews scheduled and I think that will be the biggest draw yet. Next on my list is guest blogging but since I’m also holding down a demanding full time job, having the time to get everything done is hard. So I’m just doing the most I can with the time I have.

Joyce Reid from Gift Retailers Connection says:

I operate several businesses so answers would be different for each one.  For my ecommerce gift site, I only use organic SEO and a niche specific directory that sends people looking for gifts to local businesses.  It’s old enough and ranked well enough that that approach is effective.  But for my site for gift and gift basket business owners, I rely more on email.  I send out a once-a-month newsletter as well as weekly updates to remind people to visit the free forum.  The forum itself was established to promote the digital magazine, which is available, only by a paid subscription.

Samantha Angel from Advancing Steps says: 

The thing that works best for me is building relationships with other people in home based businesses. Over the course of building these relationships I have been provided with a lot of word of mouth referrals, which to me is the highest compliment. [Read more...]

Are You Picking The Low-Hanging Fruit?

david-150This is a guest post from one of my favorite people.  David Perdew is one of the most earnestly real marketing mentors you’ll ever meet. He is always willing to learn and grow and never presents himself as someone who has ‘made it’ – though from the perspective of most, he certainly has.  Enjoy this stop on his List Building Challenge blog tour!

I used to do a little merger and acquisition integration. And I was able to sit in on some pretty strange conference calls that involved a lot of lawyers and highly paid corporate executives who dealt in millions of dollars.

They were always looking for the elusive low-hanging fruit.

At one merger meeting, an exec was discussing the cost savings of putting single-ply toilet paper into the bathrooms of the acquired company instead of the two-ply paper.

That low-hanging fruit, he said, plus the savings from reducing the quality of the paper towels in the bathrooms, would save the company about $3 million per year.

There was silence on the phone.

Finally, one of the VPs spit out, “Good. Then they’ll be as miserable as we are.”

I laughed out loud at the absurdity.

Corporate America! Wow

When companies are sitting on millions (sometimes billions) in cash, I think it’s funny if not completely disingenuous to talk about picking up the low-hanging fruit in the marketplace.

Here’s the difference between small companies like us solopreneurs and big companies with thousands of stockholders.

  • Big corporations are focused on reducing expenses – code for reducing labor costs.
  • Small business folks like us are focused on producing revenue and growing companies – code for creating jobs.

Low-hanging fruit is a metaphor for easy pickings. But in the two worlds, they mean something completely different.

In the corporate world, low-hanging fruit makes bathroom trips more painful with lower quality toilet paper only to save money they really should pour into research and development. A balanced, happy work life doesn’t matter. Innovation doesn’t even matter much. Keeping the stock price up with higher and predictable earnings is all that matters.

For the little guy – small businesses under 100 employees, low-hanging fruit means getting the most done to yield the best return on investment with the simplest processes. Being efficient and cost effective is important because it’s usually coming out of your pocket, but even more important is growing that prospect pipeline.

Find the prospects that are looking for you!

That’s low-hanging fruit. Couldn’t get any lower.

Prospects want to buy what you have. But if they can’t find you, they can’t. They’re struggling to wade through the clutter of missed marketing messages coming at them from all directions.

That’s why it’s so important for you to find them by focusing on the right market with our list building efforts.

I ran a Facebook contest to get “Likes” and opt-ins last fall. But I didn’t target it properly. So, I spent about $1400 on Facebook advertising and got about 2700 “Likes” and added maybe 25 percent of those to our mailing list.

But another 25 percent of those were NOT my target market.

They didn’t engage.

They didn’t post.

They didn’t buy.

They didn’t do much of anything – except occasionally spam my Facebook page with offers or posts that totally went against the values that sprouted up around MyNAMS members.

Those 25 percent were getting in the way of the market I really wanted to communicate with.

Luckily, Facebook has a way of dumping folks that you don’t want.

We did that.

In about 30 minutes, we dropped about 700 people and focused our market.

The lesson, of course, was to target your list building efforts to find people with like values and dreams who share the same goals. Facebook makes that pretty easy to do these days.

The $1400 was money well-spent on a very valuable lesson.

Our targeting is getting much better

In March, we did our first customer survey. It was gold. With a single Polldaddy survey with just 7 questions and a 42 percent response, I got more insight into my customer base than I had dreamed of.

They told me who they were and what was important to them.

And even better, they told me what they liked about our membership site and how it could be better. They told me what training courses they wanted to see next and what they’d be willing to pay for.

That is low-hanging fruit.

Our community demographics opened my eyes to missed marketing opportunities:

  • Gender = 61 percent women
  • Age = 84 percent older than 45
  • Income = 39 percent over $60k per year and 36 percent under $40k per year

These numbers are very different from most online business training companies. Because I run the NAMS workshop (NAMS10 is coming up in August), I decided to visit a few other events this year to see if what we’re doing is that really that different.

How different were we really

I attended one event just a couple of months ago and I was blown away by how different we really are.

Out of 150 or so folks in the audience, I bet there were less than 10 women. And of that same number, probably less than 20 were older than 45.

I knew exactly who our target market was and who in the audience would resonate with our message because of the first three survey questions.

But the other survey questions helped us focus on what they wanted! This question was especially effective:

“What’s the number one reason you joined MyNAMS?”

Of the dozen or so choices I gave them (including “other”), only two were clear winners:

  • “Step-by-Step Training” that’s available in the membership dashboard got 42 percent
  • “The Complete Tutorial Library” picked up another 26 percent.

Sixty-eight percent of my membership joined because they wanted training.

Okay, so how can I leverage all that information?

This month, we’re doing the MyNAMS 30-Day List Building Challenge. We have a couple of hundred people engaged. (It’s not too late!) My goal for them is to add at least 1,000 new subscribers to their list – EVEN if they don’t have a list going into the challenge.

Our list is the foundation of our business. Period. End of story.

The right list, the prospects and potential customers who match your target market are the low-hanging fruit, the easy sell. They’re already looking for what you have.

We’ll stay focused on that market primarily during the challenge.

My goal, by the way, is to increase my list by 1000 percent. We’ll see. All I have to do is find the right orchard and pick up all the fruit on the ground…

The MyNAMS 30-Day List Building Challenge is an ongoing challenge. It’s live right now, but anyone can join at any time to start their own challenge. You’re invited to come in and succeed today. David Perdew is the founder and CEO of the Novice to Advanced Marketing System and MyNAMS.com and produces two intense workshops each year, including NAMS10 coming up Aug. 9-11. As part of the challenge, David is touring the blogosphere and posting marketing and list building insights on different blogs. You can find the complete schedule of all the blog posts – past and future – here.

Make Your Clients Stick To You With Coach Glue [Giveaway]

Sparkplugging is proud to partner with Coach Glue to equip you with client centered business resources.  They’re helping you build a business that attracts great clients and makes them want to stick around.

coach-glue-giveaway

When your business is new, you’re all about attracting clients.  As a business matures and your client base grows, you’ll naturally spend less time focused on winning new clients… that is – unless you’re slowly losing the clients you have.

Keeping good clients is as important as finding new ones & the sooner you increase your client stickiness, the better.

Coach Glue has launched with tools and resources to help you do just that.

coaching-program1-300x300Templates to Become an Instant Expert in Any Area of Business.

WHAT-YOU-ARE-WORTH-300x300Tools to Make Running Your Business a Breeze

There’s much more to come – with new templates being released monthly.

Why do we like Coach Glue?

Coach Glue Tools & Templates are affordable – especially so when you choose the monthly membership option.

The people behind Coach Glue are top notch.  Nicole Dean and Melissa Ingold are running uber-successful online businesses that demonstrate true client stickiness.  They’re not just financially successful, they’ve built in freedom and the ability to make choices about their time.  This make them uniquely suited to teach our Sparkplugging readers – work at home people who don’t want to be strapped to a desk all day to earn a living.

We’re Giving Away a One Year Membership to Coach Glue!

If you run a client centered business, whether you’re a coach or service provider – we want to hear from you this week.

If you’ll take a few minutes to tell us about you and your ideal client, we’ll give you a little exposure here on Sparkplugging and on Friday, June 7th one person’s name will be drawn from all entries to win.

Our winner will receive all of the current resources at Coach Glue and everything that they publish over the next 12 months.  (That’s a huge value!)

Our Winner is Romona Burns – Kudos Romona!

View All Of The Entries


Courtney, Courtney Chowning

About My Business:

I provide technical skills specializing in WordPress modifications and custom coding, including plugins, as well as help Christian’s to find their place online either through blogging or an online based business.

My Ideal Client:

My ideal tech client is creative and comes to me for a unique project that would make WordPress do something it doesn’t normally do. The client’s project is something that helps me become better at what I do. The client project would include some sort of online ministry. I would be able to combine my love for WordPress and ministry together.

Why I Want To Win A Coach Glue Membership:

My biggest problem is keeping the clients I have. This sounds like it would help me get started in solving that problem. I’m always looking for resources to help grow my business and I know Nicole and Melissa always deliver top notch products.


Celene Harrelson, The Happypreneur

About My Business:

I coach and mentor new online solopreneurs on the nuts and bolts of building an online business. I help them get the back end set up as quickly and simply as possible so they can get out of their dashboards and out front where the money is. I do this through one on one coaching, group coaching, workshops and information products.

My Ideal Client:

My ideal client is someone with the strong desire to be their own boss and work from home on their computer because it’s important to them to be able fit their business around their family and life instead of the other way around. My clients are approximately 70% women – 30% men age 35-64, married with children. Often times they are scattered and undecided on one specific niche when they come to me and I help them to hone in and focus on one in order to accomplish their goals.

Why I Want To Win A Coach Glue Membership:

To learn from Nicole and Melissa! I love helping others learn the simple mechanics of building a business online. My style is to do things as simply and non-techie as possible and that’s what I teach my clients. There’s no better feeling than seeing that light bulb go off while coaching someone who has been stuck and feeling like they are never going to get it, then suddenly they do! I want to help others to shorten their learning curve so they don’t have to struggle as long as I did. I have empathy for those who have gotten stuck and don’t know how to get unstuck. That was me. The more knowledge I can acquire to be a better coach to more clients, the more people I can help. Quite frankly the more people I can help the more money I can make.


Judy, Cosmic Hugs

About My Business:

Cosmic Hugs client center is people that have a desire for life coaching and becoming healthy.

My Ideal Client:

The ideal client for Cosmic Hugs would be one that would want to sigh up for an annual subscription for a raw/spiritual transformation.

Why I Want To Win A Coach Glue Membership:

The business is just starting so I am still putting together my packages and do not know where to look for new clients I know they are there I just don’t currently know how to find them.


Samantha Pointer, Get It Together!

About My Business:

At Get It Together, we provide home and office organization. We specialize in teaching busy professionals who are at their “wits end” how to utilize technology to organize their lives.

My Ideal Client:

My ideal client is a busy professional or executive who has little to no technology know how but wants to learn how to use the technology they own to be more productive.

Why I Want To Win A Coach Glue Membership:

I have just started down this niche of focusing on busy professionals and I need to know how to attract them and get these new prospects in the door and keep them there.


Alicia, New VA Advice

About My Business:

At New VA Advice, my goal is to help new and would-be virtual assistants get past the overwhelm of starting up their business online, help them find tools and resources they can trust and mentor them along the way to building a successful virtual assistant business that works around their lives.

My Ideal Client:

My ideal client is a married female ages 25-65. The group is split between women who want to stay home with small children and women who are retired and looking for a flexible work-at-home career. They are new to the online business world and often overwhelmed at all of the information to be found on the virtual assistant industry. They are looking for someone to point them in the right direction and help them get started on their path.

Why I Want To Win A Coach Glue Membership:

First, I love everything that Melissa and Nicole do! I’ve purchased some Coach Glue resources already that I will be using to add to products and programs that I’m creating for my niche. To have access to them and all of the resources for a whole year would be invaluable! Having this info at my fingertips to incorporate into my programs would take New VA Advice to the next level!


Sheila, Sheer Elegance Virtual Assistant

About My Business:

I serve my clients by assisting them with the admin support of the business so that they are able to concentrate on the parts of their business that will increase their income. I work with them to create and build their business reputation. I do this through Admin support, social media management and internet marketing support when needed.

My Ideal Client:

My ideal client is the person that has the passion of owning their own business and the tenacity to do what it takes to get their business up and running. The desire to work from home would be very strong.

Why I Want To Win A Coach Glue Membership:

I know that this will help me in setting up my coaching business. I want to add a coaching side to my business where I can work with those that are starting a business, already have a business that may be in the early stages or just need support as they grow their business. I am looking to work with new virtual assistants, internet marketing clients and solopreneurs. I feel that the material in Coach Glue is excellent material and for a newbie like me in the field this would be an excellent start.


Romona Burns, A WP Website

About My Business:

I have decided to create this course as a part of Tiffany Dows 90 day product creation challenge. The site will not actually launch till the first week in September, if all goes right. Clients will go through a 4-6 week course to help them build a quality WordPress website. Along with training materials they will also receive one-on-one help from me.

My Ideal Client:

My ideal client will have a small business already. They will have a DIY type of personality.

Why I Want To Win A Coach Glue Membership:

The templates will fit into the membership nicely, to help my clients with the things that go along with creating their website, like the “How To Use Aweber” Template. I would use the coaching information for me, so I can be a better coach to my clients.


Mary, Mary Blackburn, Naturally Simple Health Coach

About My Business:

Naturally Simple Health is a health and wellness coaching service that uses a holistic approach with an emphasis on Gluten-Free clients. As I work with my clients, we look at how all aspects of their life, not just weight or eating habits, affects their health as a whole. My approach is not to dwell on calories, or create lists of restrictions, but instead to work with my clients to create a happy, healthy life in a way that is flexible, fun and rewarding.

My Ideal Client:

My ideal client is someone with a strong desire for a healthier life. Whether that be physically healthier or emotionally healthier or both. They may have just been diagnosed with Celiac Disease, or told that they are on a fast track to type 2 diabetes. Whatever their reason, they have to want to change.

Why I Want To Win A Coach Glue Membership:

I would like to win the Coach Glue Membership because I am learning the health aspect from my schooling, but because I have studied under Nicole and Melissa through some of their other products, I know for a fact that I will learn how to be a better coach from a business aspect from them.


Anita, The Short Attention Span Writer

About My Business:

I help service providers create, or improve, their internet profiles. I specialize in helping them identify their ideal clients so their About Me pages and LinkedIn profiles will attract the right audiences. My offerings range from DIY products (ebooks, recordings) to consulting calls to full custom-writing.

My Ideal Client:

She is an established wellness coach/expert, seeking to grow her business via the internet. (She may want to start offering videos or coaching services on-line, or merely wants to gather more local clients or speaking gigs.)

She is hesitant to limit herself to a specific market (such as diabetic seniors or teenagers with skin problems); I encourage her with the concept that “specific is more profitable than general.”

Why I Want To Win A Coach Glue Membership:

I am not a “coach,” and I limit my services to the “profile writing” arena. However, I love providing helpful resources to clients and colleagues when appropriate. With this membership, I will have first-hand access to all of Nicole’s and Melissa’s materials so I can confidently recommend or give them to my clients.

 

 

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