When I was at BlogWorld, I moderated a really excellent panel with Dave Taylor of AskDaveTaylor.com along with Steve Hall of AdRants,  David Peralty of Xfep and Lynn Truong of Wise Bread on how to sell advertising directly to advertisers on your blog. At one point I had a somewhat embarrassing ‘ah-ha’ moment in which [...]

I’ve been having a lot of people ask me lately what it is like to hire and manage a team of 18, 13, 15 writers. To put it bluntly, it is a Big. Challenge. Not only does every blog require a unique strategy to build, but each blogger takes a unique strategy to motivate & [...]

In case you missed it, Technorati released their State of the Blogosphere report last week. It’s always a highly anticipated report that truly carries a lot of weight in our industry. Technorati’s statistics are the most frequently cited in reference to the blogosphere. Marketers, agencies, business owners and the mainstream media rely on these statistics [...]

Many of today’s bloggers (luckily) weren’t around last year when Google completely shook up the blogosphere with their crack down on paid links. Whether you agree or not with Google’s stance on the issue, Google felt like companies were too easily able to game their search engine rankings within the search engines by buying links [...]

On Sunday at BlogWorld, I am moderating a panel on How to Sell Direct Advertising on Your Blog. My panelists are a fantastic group that even I am excited about learning from:
Steve Hall - AdRants
David Peralty - Xfep
Dave Taylor - AskDaveTaylor
Lynn Truong - Wise Bread
Our session will address the step-by-step process of making a direct [...]

For those of you that have followed my blog for a long time, you know that my transition from a one-woman show to a blog network last year has been quite a journey. I jumped in with both feet, realized I was wholly unprepared for what it takes to run a blog network, somehow kept [...]

I am super excited - elated, even - to announce that not only will I be at the BlogWorld Expo in Vegas later this month, but ELEVEN of my Sparkplugging staff are joining me! Epson is sponsoring our trip as they launch two new products this fall (more on that later!).
The good news for you [...]