Survey Says: Email Marketing is Alive

email marketing is aliveYet another Spark Bits Weekly where I ask a panel of homepreneurs a blazing question about running and growing their businesses from home.

Today’s Q:

What can you share about your experience with email marketing? What has worked and hasn’t worked for your business? 

Tracy Roberts & Susanne Myers from Piggy Makes Bank say:

email marketing tipsemail marketing tipsWe both have a lot of experience in email marketing in various niches. It’s one of our favorite marketing methods and is, hands-down, the most profitable one.

What’s worked really well for us is to use a combination of great, usable content (shared freely) and marketing products that we know will work well for our readers.

We are very careful about what we promote to our lists. We are both pretty protective of our readers and only share things we’ve personally found helpful and think are a good fit or our audience.

As far as email marketing and our own eProducts go, our most successful products have come directly from reader input based on an email we sent and a question we asked.

Invite your readers to regularly to share what else they want to hear about and what problems they come across. Then share solutions with them.

For example, at PiggyMakesBank.com we often hear about a reader needing to raise a little extra cash to pay some unexpected bills, fund a business expense etc. We’ve both been there and have developed a great system for running successful fire sales. We’re currently turning our experience into an info product to share with our market.

Our best tip is to stay in touch with your readers regularly and make it a two-way conversation. Listen to what they have to say, pay attention to both what they want and what they need and then deliver – because as we always say, “An RSS feed is not enough.”

Tishia Lee from Tishia Saves Time says:

email marketing tipsEmail marketing hasn’t been one of my strong suits. I’ve been pretty hit or miss with it over the years. Thankfully, I’ve gotten a lot better about it the last several months. Before I started getting serious about it, it was normal for me to go months without mailing my list! But now that I have taken email marketing a lot more serious and realize the potential it has, I’m starting to mail on a regular basis and learn more about building a profitable mailing list.

So, even though my email marketing experience is fairly short and limited, I do know what is and isn’t working for me. What doesn’t work is not mailing your list on a regular basis. Back when I went months without mailing them, it impacted me in a few negative ways once I did decide to send out a mailing.  One, people forgot who I was (or didn’t remember signing up for my list). Two, because of what I just mentioned in number one, I had several people unsubscribe from my list. And three, I lost out on a lot of potential with my list – potential to build a better relationship with them and of course the potential to earn a profit.

And what I’m learning that works is making offers. I’ve never been great at selling and because it felt pushy to me. I think that’s why I wasn’t doing anything with email marketing in the past. But, I’ve been pleasantly surprised to see that over the last four to five months since I have started selling to my list, I’m earning a consistent affiliate income for one of the people I’m an affiliate for. While it’s not a large amount, it’s been consistent and definitely motivating me to do more with email marketing!

Brenda Trott from Done4UMedia Marketing says

email marketing tipsEmail marketing is said to be going away via text messaging. I don’t see this anywhere near true. While many of my followers open my emails via a mobile device, they still open my emails, and I’m not sure they would stay on my list if I sent them as many text messages as I do emails!

I know they open them because of my fancy pants software that says so, but more importantly, because they write back. I make sure that every email adds value to their life and their businesses, but I also share me.

What I mean is that when appropriate, I share tidbits of my own life. They know when I’m excited and they know when I’m down.  When I shared the news about my mother’s illness, more people than ever let me know they were praying for her.

Email marketing is a super important element to EVERY small business. To work well, it should add value and a touch of personality.

Alicia Jay from New VA Advice says:

email marketing tipsI wasn’t really sure about the whole email marketing thing when I started my business, but I always do some research. I found some really smart people telling me to jump on email marketing right from the get-go, even if I only had four people on my list and one of them was my mom.

When smart people talk who have been there and done that in their online businesses, I listen. When I started, I wasn’t really sure what I was supposed to write to my audience. It definitely got easier over time and now it’s one of the things I most enjoy about my business.

Here are the biggest things that work for me when it comes to email marketing:

  • Talk directly to your audience as individuals. I use the word “you” often and picture that one ideal client when I’m writing. This has resulted in more people opening my emails and often replying back, even when I don’t ask them to.
  • Be yourself. It works best for me when I think of it as writing a letter to a friend. I’m not afraid to let my personality come out and share some personal things about myself. This has really helped people relate to me and build the whole know, like, trust factor.
  • It’s okay to sell and market your products and services in your emails, but be sure to provide your audience with great, free information as well. Most people expect that you’re going to try to sell them something at some point if they sign up for your list. But if you also provide them with great content that really helps them, they will see you as an expert, appreciate the help you offer and be more apt to buy when you do sell in an email.
  • Find a schedule for sending out your emails that works for you and stick to it. I don’t necessarily believe that you have to do what everyone else tells you and email every single day. But you do need to make a decision, let your audience know when they should expect to hear from you and then stick to that as much as possible. This will help them to trust you and they will look forward to your emails.
  • If you’re not sure what they want, ask them. When I get to the point where I’m kicking around a new product idea, I stop myself and do this really important step. I write up a quick email message asking my audience if it’s something they really want and exactly how I can help them with the problem. I usually make it super easy for them to answer me by including a short survey. This way, it takes them just a couple of seconds to respond and now I know that there is a need, ensuring that there will be buyers when I’m ready to sell.

Stephanie Watson from Barry Publishing says:

email marketing tipsI’ll admit that when it comes to email marketing at this point, I’m a dismal failure. I have lists, very small ones that I don’t spend time building, and that while they all have autoresponder series going to them for about 12 weeks, once that’s done, other than blog updates they get nothing from me. It’s sad because I know better.

I work for clients who have amazing lists and amazing results so I know exactly what to do to improve, but for me right now it’s not a priority even though it should be. I’ve spend the last two years redefining my business and that means redefining my email list marketing strategy too, and at this point I haven’t fully developed that. My poor excuse is that my clients come first, and anything that needs to be done for myself has to wait.

In the past I was much better at doing it before I became a service provider. Email marketing still works better than social media marketing, or really any type of marketing that exists. If you can build a targeted email list, even a small one, you can and will increase your income, exponentially. Even as small as my list is, if I remember to send them information about a new product or service I have tried, at least two or three will purchase from my recommendation.

Keep Building Your List

Who is on your list is more important than the size of your list. Keep building targeted subscribers. Grab their email addresses as often as you can from any page you can. Sign up customers automatically for your list, ask people to sign up for your newsletter, have a sign up form on lead pages even for those who do not buy. When you have their attention, get their information. You’re actually more likely to sell them something from email than you are the first time they visit your website anyway.

Segment Your List

It’s important try to keep, at the very least, buyers and potential buyers on separate lists. You have your newsletter, you have leads, and you have customers. Leads and customers need to be on separate lists and your newsletter should be directed to everyone but if set up right can move people to the right lists based on their behavior. Email autoresponder services like Aweber offer a lot of functionality when it comes to audience segmentation, learn to use it (or find an expert) so that you can market to each person better.

Communicate Regularly With All Lists

A huge mistake people make is having a fear of sending their lists information. I have taken on clients who haven’t emailed their lists in months because “every time I send something someone unsubscribes” but the point of the list is to build a relationship and encourage some kind of buying behavior. You actually want people to unsub if they’re not interested. This is how you qualify your buyers and keep a clean list. But, one of the main reasons people unsubscribe from lists like this is they simply forgot they signed up and think its spam when you finally do send them something. Try to some something once a week to your list subscribers so they remember you.

I need to take my own advice that I give clients, because I know it works. Email marketing is more important than ever and should most definitely be part of your online marketing arsenal. I honestly don’t think you can build a substantial passive income without a healthy email list and email marketing campaign.

Samantha Pointer-Foxx from Get It Together says:

email marketing tipsI have been doing email marketing in some form or another for about 6 years. I currently use Aweber to talk with my clients and potential clients. I like that I can set up autoresponders and basically keep in touch with my list quite often. I am still learning daily what works and what doesn’t when it comes to email marketing. One thing that does not work is not being consistent with touching base with your audience through email. Also learning that if they signed up to your list they are telling you that they want to hear from you. I struggled with that one for a while. I didn’t want to annoy people, but I’m not. They are waiting to hear what I say!

Helena Bowers from Your Message Amplified says:

email marketing tipsEmail marketing is my all-time favorite marketing method. I’ve been doing it since before there were autoresponders, and you had to run all your mails through your own Internet account. In all the years I’ve been doing internet marketing, the one thing I’ve never been without is a mailing list.

For my personality, I’ve found that the more formal newsletter style works best. I’m not a very spontaneous person, and I don’t really like to share a whole lot of details about my personal life, so having a format and set mailing days works well for me. Although I will admit, I’m building a new list right now and am adopting a more informal approach with this one just to see how it differs from creating a full-blown newsletter each week.

A couple of things I’ve learned along the way…

  1. Have a reliable mailing list provider. Sure you could use one of the do-it-yourself ones, but it’s safer and easier to have a provider that only focuses on email, has relationships with ISPs and knows how to get your emails accepted. I’ve always used Aweber for that very reason. They know what they’re doing, and do it well.
  2. Be consistent. Whether you adopt a formal or informal approach, you need to have some sort of schedule so that your people know when they will hear from you. You really do need to keep a top-of-mind awareness in your subscribers’ minds. There’s so much noise out there now, that if they don’t hear from you on a regular basis they will forget who you are and why they wanted to hear from you in the first place.
  3. Be yourself! People sign up for your list because they want what you’re offering and they want it from you.

One last thing…. Treat the people on your list like the treasures they are. Always remember they are a group of individuals, not one nameless, faceless list. Out of all the places they could get their information online, they chose YOU to keep them updated. That can be a heady feeling, but don’t let your ego get in the way. Honor and respect their choice, and work at building a relationship with each one.

Email marketing was the first thing I learned online, after learning to build web pages. And with all shiny new stuff out there to play with, it’s still the one “old-school” marketing tool I will never give up.

My insights

email marketing tipsThe big rumor around the web these days is that email marketing is dead. You’ll find people from both schools of thought, those who think it is because email tends to be cluttered and spammy and those who swear their success by it. I, for one, believe it happens to be alive and well. Why? Because I look forward to emails from certain brands and personalities. And, truth be told, many times I make purchases based on a marketing message I read in an email. Recently, I’ve decided to place a little more emphasis on learning more about email marketing. So, I asked the Sparkplugging advisory board to share their experience with this cost effective ‘mad’ tool with a return on investment of 4,300% and which propels 66% of consumers to make purchases online – statistics (along with other good ones) I read on the Hubspot blog.

Allow me to focus my insights on the list building aspect of email marketing, since I’ve been testing out some things. Based on my research, I began putting up some (annoying) popups on my most viewed pages (in an effort to grow my list). The word is that popups tend to do fairly well. I tested a a variety of plugins but most notably Optin Monster (paid) and SumoMe List Builder (free).

Here’s what I got. OptinMonster resulted in an increase of sign ups of 5.1% BUT only less than 1% confirmed their subscription. I tested out total of 5 different email addresses to explore this further. Out of the 5 email addresses I submitted in the sign up box, 4 ‘please confirm’ emails went straight to the junk folder. I take it that there is a high possibility that most people were not getting the confirmation emails, even though I gave them instructions to check their spam folders right after they signed up. If it’s a tech issue, then let’s just say it doesn’t work well for less than tech savvy people like me.

Sumome List Builder did nothing for me in the 6 days I had it live on my site. What I like about it is that it’s free, simple to use, and clean, although, not aesthetically inviting. I got no sign ups which according to JeffBulla’s Blog, it gets conversions of upwords of 4% to 5%. I might have to look into this further.

In general, the consensus amongst the Sparkplugging Advisory Board is that email marketing is not so dead after all. The problem is that many of us don’t take full advantage of it and don’t execute it properly. I am guilty of not being as consistent as I should, especially when it comes to promoting products.

As of now, I am having some success with it, although nowhere near my goal or significant enough to make note of. I’m sure a huge piece is establishing a consistent schedule and message that combines both relationship building and promotions.

I think, however, that nonstop daily promotional emails work for certain business models and target groups. Overall, I don’t see that for Sparkplugging. I like the idea of selling less but selling hard (when I do sell) – a philosophy I stole from Derek Halpern’s Social Triggers. I have a long way to go since I am still planning and organizing some things on the site but since things change so quickly in the internet marketing space, I might also change that thought. We’ll see how it goes.

Pinterest Tips for Business

Pinterest Tips for BusinessPinterest is reported to have over 70 million users and has surpassed email as one of the top sharing platforms online according to Share This.  It’s no wonder why so may businesses are riding the wave of Pinterest. With these stats, I became curious as to what made this channel so darn powerful. So, after getting past the learning curve, I went on a hunt to figure some things out. If you still don’t get what Pinterest is all about take a look at this cute and short video  (less than 2 minutes) to gain some understanding on how it works.

For businesses, Pinterest is a great tool because you can share content by way of appealing images, graphics, pictures etc. that can ultimately increase your sales. Since many people absorb better through visuals, the growth of Pinterest is  expected to continue to stay on the rise.

So, in light of this predicted growth, I set out to research the most recent and popular articles online related to Pinterest in an effort to gain some understanding. Learning some Pinterest tips for business will improve my overall interaction level on this platform through the use of methods and tools in order to bring more visitors to my websites. Here’s what I found:

Copyblogger's Pinterest WorksDoes Pinterest convert? According to Copyblogger’s Pinterest Works article, heck yeah and they have proof to show it. Copyblogger is considered one of the pioneers of blogging so when they have something to say, I usually listen. I enjoyed this article because I was a skeptic myself on the power of Pinterest for business. Delineated in it is some social proof of how this amazing tool drives thousands of referral traffic to a couple of online publishers. It also offers a simple step-by-step process on how you can use Pinterest to drive more traffic to your website. Copplyblogger debunks the the Pinterest naysayers.

Smart Strategies for PinterestNeed more proof? Here it is. This blogger shrugged Pinterest off because she thought her “marketing” and “tech” themes weren’t visually enticing enough to use Pinterest. Therefore, she embarked on a research bend and now Pinterst is her second top referral source for social traffic. She offers 40+ strategies to drive more traffic.

Optimize your imagesHow do you optimize your images for more traffic? This is one of my favorites because Cynthia Sanchez offers a video on how to do this exactly through the use keyword rich descriptions to help your pins be found. She also offers a podcast that may be helpful.

 

Hashtags for PinterestHow are Hashtags used? Hashtags are profusely used in in many social marketing platforms. Hashtags use on Pinterest, as per this article, is used differently than on twitter. If you want to learn to use of Hashtags for Pinterest for better search results, this resource offers 7 tips.

Must follow Pinterest BoardsIf what you’ve heard is that Pinterst is mostly a social media platform for recipes, arts & crafts and shoes well, here is a list of 15 bloggers using Pinterest for their blogging efforts. From SEO to Internet Marketing and social media pinboards, take a look at how these bloggers use Pinterest. It will give you a some ideas on how to combine blogging and Pinterest in creative ways.

Tools for PinterestWant to know what the best tools are to heighten the efficiency of Pinterest for your business? Here are 9 tools shared in this article by Business 2 Community that can help you make the best of your Pinterest pinboards. From Pinterest analytics to creating an online store on Pinterest you’ll be able to find at least one item on the list that you’ll be able to put to use right away.
Tricks for Pinterest

Besides tools, learn some Pinterest tricks that all bloggers should consider – 7 to be exact. In this article, Hello Society dishes out some cool tricks that can catapult your blogging and put you on the  Pinterest map. Up until know, I have just been posting my social friendly images attached to my blog content all over social media but with this article, I learned to not only have an exclusive blogging content pinboard but also exclusive images for Pinterst. This entices people to keep coming back for more so you can continue to optimize this avenue further in your marketing. There are also examples of blog content boards that just got my creative juices flowing all over the place.

Pinterest PlacesIn November of 2013, Pinterest introduced Place Pins which as per Pinterest, combines the imgery of a travel magazine with an online map. Social Media Examiner shows you 6 ways in which you can promote your business with this new feature. It also has a tutorial on how to create a Place Board.

 

 

 

Do Homepreneurs Need a Game Plan in Social Media?

Welcome to Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.socialpost.png

Today’s Q is:

In the ever-changing landscape of social media, what strategies and networks do you find are working best for growing your home-based business?

Stephanie L. Watson from Barry Publishing says:

Social Media for HomepreneursI have found that the very best social media strategy for growing my business is to use all the social media of which I am a part to share information, blog posts, articles, and products that are based on my website or blog.

In other words, everything I post on social media should “technically” go back to my website. I don’t always accomplish that, because face it; social media is a huge distraction. But, it’s the goal and the best way to use social media to promote my business.  (Where did 2 hours go?)

IMO, the entire point of social media marketing is to help me get traffic to my products and services — not get likes, followers, and friends on social media — although that is nice too. I just have to be very careful and limit my time on social media so that I am not too distracted.

Reba Collins from PLR One Stop says:

Social Media for HomepreneursSocial media is tough for me. Since I still work a fulltime job, there’s just not much time left to spend cultivating relationships on social media sites. I have a Facebook page, Twitter account, and Pinterest but I only give my time to Facebook and even then, it’s limited. Because of my time constraints, I use social media to advertise in order to build my list instead of depending on it for organic growth. Currently I only use Facebook ads and I pay close attention to how they perform. Each week I try to tweak my ad a little to get better and better conversion rates. I’m still not where I want to be with the conversion but it’s much better than it was when I first started.  Practice and testing makes perfect!

Brenda Trott from Done4UMedia Marketing says:

Social Media for HomepreneursOne of the on-going conversations I have with my clients is that if they want to be FOUND on-line, they need to BE on-line. Sometimes, though, we forget to take our own advice! That happened to me when someone noticed that I offer all of these done-4-u services to get others found on-line, but I didn’t do it for myself.

They challenged me to do it for myself for 30 days. I only lasted 15, but the results were fantastic. Here is how you can do it too:

  1. Write one blog post on your own website every day.
  2. Create one additional piece of content a day…a mini podcast, an article for an article directory, a video, or a guest blog post.
  3. Syndicate what you’ve created. I use Onlywire to syndicate my material and also selectively share content to groups I belong to on LinkedIn and other networking sites where my clients hang out.

Once you get the hang of it, it takes less than an hour to create your content and syndicate it.

Jessica Lee from Psychic Readings Guide says:

Social Media for HomepreneursWithout a doubt, the best social network for me has been Facebook.  Not only am I able to bring traffic to my site when I post articles to my Facebook page, I have also built some wonderful relationships with clients and other people in my niche.

I can’t necessarily say that I have a strategy other than being myself.  I make sure to take the time to read each and every comment that is left on my page and interact with the people who follow the page. The experience has been overwhelmingly positive and, even with over 6,000 followers, I feel as though it is an intimate enough setting to get to know people.  I love to post questions on my page and it’s come to the point that, when I post a question, I’ll think to myself, “I wonder what _____” will say about this.  I love it!  It’s like an extended family.

Last year, before I started getting a lot of traffic to my site, I gained many new clients through Facebook.  People got to feel that they knew me and could trust me.  It’s been a great experience and I’ve been pleasantly surprised with the depth of some of the connections I’ve made.  This year, I’ve started connecting with other “soulpreneurs” on Facebook and that is really enjoyable as well!

I set up a Twitter account last month and plan to set up Google+ next month.  To be honest though, I’m glad that I’ve spent an entire year focusing solely on Facebook because it’s given me a good, firm foundation in social networking with a fantastic tribe of people that I’ve come to really enjoy.

One thing that I would tell people is not to worry so much about your number of followers.  Focus on building relationships with people and, when others see that you are genuine, your social following will grow organically. [Read more...]

The Truth About Your Blog Stats

If you’re new to Google Analytics or confused about how to use it effectively to help grow your business then chances are know your blog statsyou (and your pocket perhaps) may benefit greatly from understanding fully what the numbers really mean and how to use the tools to help you gather intelligent info about what is making or breaking your website.

When I first took a look at my numbers utilizing the Google Analytics tool, I was completely perplexed.  Yet, the information offered some mystery that I knew I had to further evaluate.

Statistics…What???

I don’t know how but by some miraculous reason I managed to ace my Statistics 101 class in college.  However, the numbers I was looking at behind my website just seemed like a whole different animal. And if you are anything like me, I couldn’t scream help fast enough before my eyes started rolling back into my head and I was overwhelmed with trying to make sense of the seemingly important data that was flashing right before my eyes.

Thankfully, I have a great mentor who not only offered some guidance but also has a Blog Statistics Workshop replay that helps break down the numbers into edible pieces. This allowed me to understand what it all meant in order to work efficiently on getting more traffic.

It is true for many of us who run businesses online that our Google Analytics tool is the go to place for reference in order to see what our website traffic looks like.

But when you get there, wouldn’t you want to know what the numbers really mean? Why they’re so important? And what that information tells you about the health of your site?

In Know Your Blog Stats,  Kelly discusses the significance of  this information and what it tells you about your readers.  If you think you already have what you need, take a look at this article I read in Inc magazine where it describes how you may actually know less than they think about your website’s analytics.  

Billions Are Connected

There are billions of Internet users across all continents around the world. I think it comes to no surprise that the number keeps growing by the day. This means that as time goes on, there will be more businesses competing with each other online and more people available who can potentially be your customers.

Many people have come to rely on the Internet as a referential point in making a decision about something.

Think about it. How many times a day do you “Google” something, look something up for a review or attempt to make a decision about a fancy restaurant you’ve never been to without first searching for it online?

Because of the prospective of reaching an extraordinary amount of people online, businesses have vested interest in developing solid marketing strategies that are competitive in nature and produce the desired results

How do businesses produce results?

By learning about what is working in their business and doing more of it while identifying what is not working in order to trash it or tweak it as deemed necessary.

What can you do to figure out if your blogging is working? [Read more...]

How Do You Promote Your Home-based Business?

Introducing Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.

Today’s Q is:Depositphotos_22521519_xs

 “At this stage in your home-based business, what is working for you in terms of promotion and getting more exposure for your business?”

Stephanie L. Watson from Barry Publishing says:

1) Promote to My Current Clients
The clients I already have want to be included in sales, or specials. It’s hard to be a current client and then see a better deal come along that you can’t take part in. I have an ongoing special this entire year that only current clients get. They are able to double their contracted current orders any time they want to, and they get 10 percent off. They really love this and over half of my clients take advantage of this every single month.

2) Blog Often
I still fail at this sometimes due to all the writing I do for everyone else. But, when I do it consistently, and by that I mean at least 20 blog posts a month, I always attract new clients. Always. I tell people they should be their own best client. When I take my own advice, it works.

3) Get Out of My Own Way
I tend to make excuses for myself. I’m “scared” of interviews online. I’m “scared” to see my own name in print on my own articles. I’m “scared” of being criticized. But, you know what, you have to get out of your own way if you really want to succeed  – and this is the year that I will really accomplish that.

Brenda Trott from Done4UMedia Marketing says:

At this point, I’ve gotten my “biggest bang” from public speaking. Even smaller networking groups have given me a lot of credibility. There is something magical about being in front of a group teaching them something. You are automatically the expert and everyone wants to work with you. It was much easier to get in as a speaker once they knew about the book I’d written.

Jessica Lee from Psychic Readings Guide says: 

I’ve really been focusing on building a solid foundation.  So for me, driving traffic to my website and interacting on my Facebook page have been key.  I find that the more people get a chance to connect with me, the more they get a sense of who I am. This gives them the trust they need to take that next step and reach out to me. This year, I also plan to reach out and try some guest blogging.

Courtney Chowning from CourtneyChowning.com says:

What works best for me is to consistently email my list!  I have a pretty responsive list and with almost every email send I get a great click through rate and personal response.  I do some social media promotions as well but they don’t come close to what I get by sending out an email once a week.

Tracy Roberts from Moms In A Blog says: 

Guest posting & cross promotion has been working well for me and my clients. I’ve been reaching out to other bloggers and community leaders with creative ideas for cross promotions.

For example, we’ve started sharing “Sites of Note” where we curate a post or two from a site we admire and then feature them in our weekly newsletter.  We promote it to our lists and on social media and the Sites of Note share us with their audiences too.  We get fresh content and new connections.  Our Sites of Note gets exposure and the followers of both sites get to learn about new people, places and things. Win/Win/Win.

Karin Magar, an Independent Presenter from Younique Products says:

In relation to direct sales, I would say that Facebook is playing a huge role in getting more exposure for my business.  I am utilizing Facebook’s “group” settings to create online virtual parties for my direct sales business.  By having a Facebook friend as a hostess for the virtual party, they can invite their “friends” to the party, which creates a much broader reach for new customers in my target market.  I do have to post frequently to keep the party going.  But, posting on Facebook has never been more fun!

Reba Collins from PLR One Stop says:

My business is brand new and really just opened its virtual doors on January 1st. So far the thing that has brought the most exposure to PLR One Stop is forum posting. And that’s not so much having my web address in my signature; it was more the announcement about what I’m doing and what I’m about.

Second place would be Facebook ads, however, this month I have two interviews scheduled and I think that will be the biggest draw yet. Next on my list is guest blogging but since I’m also holding down a demanding full time job, having the time to get everything done is hard. So I’m just doing the most I can with the time I have.

Joyce Reid from Gift Retailers Connection says:

I operate several businesses so answers would be different for each one.  For my ecommerce gift site, I only use organic SEO and a niche specific directory that sends people looking for gifts to local businesses.  It’s old enough and ranked well enough that that approach is effective.  But for my site for gift and gift basket business owners, I rely more on email.  I send out a once-a-month newsletter as well as weekly updates to remind people to visit the free forum.  The forum itself was established to promote the digital magazine, which is available, only by a paid subscription.

Samantha Angel from Advancing Steps says: 

The thing that works best for me is building relationships with other people in home based businesses. Over the course of building these relationships I have been provided with a lot of word of mouth referrals, which to me is the highest compliment. [Read more...]

How It’s Done: The Un-Sales Video

Lynn Terry is a brilliant example of doing things right so take a quick break and watch this video:

This is the product she’s talking about and I do highly recommend it!

social-marketing-results

Buy Social Marketing Results here.

Bonus Offer From Kelly:  When you buy Lynn’s course through my link, forward me the receipt (email kelly@kellymccausey.com) and I’ll gift you your choice of Smart Curation Skills or Topics on Target.  I believe either one of these targeted resources will be a great compliment to her teaching!  (Tell me which course you’d like when you send your receipt.)

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