Pinterest Tips for Business

Pinterest Tips for BusinessPinterest is reported to have over 70 million users and has surpassed email as one of the top sharing platforms online according to Share This.  It’s no wonder why so may businesses are riding the wave of Pinterest. With these stats, I became curious as to what made this channel so darn powerful. So, after getting past the learning curve, I went on a hunt to figure some things out. If you still don’t get what Pinterest is all about take a look at this cute and short video  (less than 2 minutes) to gain some understanding on how it works.

For businesses, Pinterest is a great tool because you can share content by way of appealing images, graphics, pictures etc. that can ultimately increase your sales. Since many people absorb better through visuals, the growth of Pinterest is  expected to continue to stay on the rise.

So, in light of this predicted growth, I set out to research the most recent and popular articles online related to Pinterest in an effort to gain some understanding. Learning some Pinterest tips for business will improve my overall interaction level on this platform through the use of methods and tools in order to bring more visitors to my websites. Here’s what I found:

Copyblogger's Pinterest WorksDoes Pinterest convert? According to Copyblogger’s Pinterest Works article, heck yeah and they have proof to show it. Copyblogger is considered one of the pioneers of blogging so when they have something to say, I usually listen. I enjoyed this article because I was a skeptic myself on the power of Pinterest for business. Delineated in it is some social proof of how this amazing tool drives thousands of referral traffic to a couple of online publishers. It also offers a simple step-by-step process on how you can use Pinterest to drive more traffic to your website. Copplyblogger debunks the the Pinterest naysayers.

Smart Strategies for PinterestNeed more proof? Here it is. This blogger shrugged Pinterest off because she thought her “marketing” and “tech” themes weren’t visually enticing enough to use Pinterest. Therefore, she embarked on a research bend and now Pinterst is her second top referral source for social traffic. She offers 40+ strategies to drive more traffic.

Optimize your imagesHow do you optimize your images for more traffic? This is one of my favorites because Cynthia Sanchez offers a video on how to do this exactly through the use keyword rich descriptions to help your pins be found. She also offers a podcast that may be helpful.

 

Hashtags for PinterestHow are Hashtags used? Hashtags are profusely used in in many social marketing platforms. Hashtags use on Pinterest, as per this article, is used differently than on twitter. If you want to learn to use of Hashtags for Pinterest for better search results, this resource offers 7 tips.

Must follow Pinterest BoardsIf what you’ve heard is that Pinterst is mostly a social media platform for recipes, arts & crafts and shoes well, here is a list of 15 bloggers using Pinterest for their blogging efforts. From SEO to Internet Marketing and social media pinboards, take a look at how these bloggers use Pinterest. It will give you a some ideas on how to combine blogging and Pinterest in creative ways.

Tools for PinterestWant to know what the best tools are to heighten the efficiency of Pinterest for your business? Here are 9 tools shared in this article by Business 2 Community that can help you make the best of your Pinterest pinboards. From Pinterest analytics to creating an online store on Pinterest you’ll be able to find at least one item on the list that you’ll be able to put to use right away.
Tricks for Pinterest

Besides tools, learn some Pinterest tricks that all bloggers should consider – 7 to be exact. In this article, Hello Society dishes out some cool tricks that can catapult your blogging and put you on the  Pinterest map. Up until know, I have just been posting my social friendly images attached to my blog content all over social media but with this article, I learned to not only have an exclusive blogging content pinboard but also exclusive images for Pinterst. This entices people to keep coming back for more so you can continue to optimize this avenue further in your marketing. There are also examples of blog content boards that just got my creative juices flowing all over the place.

Pinterest PlacesIn November of 2013, Pinterest introduced Place Pins which as per Pinterest, combines the imgery of a travel magazine with an online map. Social Media Examiner shows you 6 ways in which you can promote your business with this new feature. It also has a tutorial on how to create a Place Board.

 

 

 

Do Homepreneurs Need a Game Plan in Social Media?

Welcome to Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.socialpost.png

Today’s Q is:

In the ever-changing landscape of social media, what strategies and networks do you find are working best for growing your home-based business?

Stephanie L. Watson from Barry Publishing says:

Social Media for HomepreneursI have found that the very best social media strategy for growing my business is to use all the social media of which I am a part to share information, blog posts, articles, and products that are based on my website or blog.

In other words, everything I post on social media should “technically” go back to my website. I don’t always accomplish that, because face it; social media is a huge distraction. But, it’s the goal and the best way to use social media to promote my business.  (Where did 2 hours go?)

IMO, the entire point of social media marketing is to help me get traffic to my products and services — not get likes, followers, and friends on social media — although that is nice too. I just have to be very careful and limit my time on social media so that I am not too distracted.

Reba Collins from PLR One Stop says:

Social Media for HomepreneursSocial media is tough for me. Since I still work a fulltime job, there’s just not much time left to spend cultivating relationships on social media sites. I have a Facebook page, Twitter account, and Pinterest but I only give my time to Facebook and even then, it’s limited. Because of my time constraints, I use social media to advertise in order to build my list instead of depending on it for organic growth. Currently I only use Facebook ads and I pay close attention to how they perform. Each week I try to tweak my ad a little to get better and better conversion rates. I’m still not where I want to be with the conversion but it’s much better than it was when I first started.  Practice and testing makes perfect!

Brenda Trott from Done4UMedia Marketing says:

Social Media for HomepreneursOne of the on-going conversations I have with my clients is that if they want to be FOUND on-line, they need to BE on-line. Sometimes, though, we forget to take our own advice! That happened to me when someone noticed that I offer all of these done-4-u services to get others found on-line, but I didn’t do it for myself.

They challenged me to do it for myself for 30 days. I only lasted 15, but the results were fantastic. Here is how you can do it too:

  1. Write one blog post on your own website every day.
  2. Create one additional piece of content a day…a mini podcast, an article for an article directory, a video, or a guest blog post.
  3. Syndicate what you’ve created. I use Onlywire to syndicate my material and also selectively share content to groups I belong to on LinkedIn and other networking sites where my clients hang out.

Once you get the hang of it, it takes less than an hour to create your content and syndicate it.

Jessica Lee from Psychic Readings Guide says:

Social Media for HomepreneursWithout a doubt, the best social network for me has been Facebook.  Not only am I able to bring traffic to my site when I post articles to my Facebook page, I have also built some wonderful relationships with clients and other people in my niche.

I can’t necessarily say that I have a strategy other than being myself.  I make sure to take the time to read each and every comment that is left on my page and interact with the people who follow the page. The experience has been overwhelmingly positive and, even with over 6,000 followers, I feel as though it is an intimate enough setting to get to know people.  I love to post questions on my page and it’s come to the point that, when I post a question, I’ll think to myself, “I wonder what _____” will say about this.  I love it!  It’s like an extended family.

Last year, before I started getting a lot of traffic to my site, I gained many new clients through Facebook.  People got to feel that they knew me and could trust me.  It’s been a great experience and I’ve been pleasantly surprised with the depth of some of the connections I’ve made.  This year, I’ve started connecting with other “soulpreneurs” on Facebook and that is really enjoyable as well!

I set up a Twitter account last month and plan to set up Google+ next month.  To be honest though, I’m glad that I’ve spent an entire year focusing solely on Facebook because it’s given me a good, firm foundation in social networking with a fantastic tribe of people that I’ve come to really enjoy.

One thing that I would tell people is not to worry so much about your number of followers.  Focus on building relationships with people and, when others see that you are genuine, your social following will grow organically. [Read more...]

The Truth About Your Blog Stats

If you’re new to Google Analytics or confused about how to use it effectively to help grow your business then chances are know your blog statsyou (and your pocket perhaps) may benefit greatly from understanding fully what the numbers really mean and how to use the tools to help you gather intelligent info about what is making or breaking your website.

When I first took a look at my numbers utilizing the Google Analytics tool, I was completely perplexed.  Yet, the information offered some mystery that I knew I had to further evaluate.

Statistics…What???

I don’t know how but by some miraculous reason I managed to ace my Statistics 101 class in college.  However, the numbers I was looking at behind my website just seemed like a whole different animal. And if you are anything like me, I couldn’t scream help fast enough before my eyes started rolling back into my head and I was overwhelmed with trying to make sense of the seemingly important data that was flashing right before my eyes.

Thankfully, I have a great mentor who not only offered some guidance but also has a Blog Statistics Workshop replay that helps break down the numbers into edible pieces. This allowed me to understand what it all meant in order to work efficiently on getting more traffic.

It is true for many of us who run businesses online that our Google Analytics tool is the go to place for reference in order to see what our website traffic looks like.

But when you get there, wouldn’t you want to know what the numbers really mean? Why they’re so important? And what that information tells you about the health of your site?

In Know Your Blog Stats,  Kelly discusses the significance of  this information and what it tells you about your readers.  If you think you already have what you need, take a look at this article I read in Inc magazine where it describes how you may actually know less than they think about your website’s analytics.  

Billions Are Connected

There are billions of Internet users across all continents around the world. I think it comes to no surprise that the number keeps growing by the day. This means that as time goes on, there will be more businesses competing with each other online and more people available who can potentially be your customers.

Many people have come to rely on the Internet as a referential point in making a decision about something.

Think about it. How many times a day do you “Google” something, look something up for a review or attempt to make a decision about a fancy restaurant you’ve never been to without first searching for it online?

Because of the prospective of reaching an extraordinary amount of people online, businesses have vested interest in developing solid marketing strategies that are competitive in nature and produce the desired results

How do businesses produce results?

By learning about what is working in their business and doing more of it while identifying what is not working in order to trash it or tweak it as deemed necessary.

What can you do to figure out if your blogging is working? [Read more...]

How Do You Promote Your Home-based Business?

Introducing Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.

Today’s Q is:Depositphotos_22521519_xs

 “At this stage in your home-based business, what is working for you in terms of promotion and getting more exposure for your business?”

Stephanie L. Watson from Barry Publishing says:

1) Promote to My Current Clients
The clients I already have want to be included in sales, or specials. It’s hard to be a current client and then see a better deal come along that you can’t take part in. I have an ongoing special this entire year that only current clients get. They are able to double their contracted current orders any time they want to, and they get 10 percent off. They really love this and over half of my clients take advantage of this every single month.

2) Blog Often
I still fail at this sometimes due to all the writing I do for everyone else. But, when I do it consistently, and by that I mean at least 20 blog posts a month, I always attract new clients. Always. I tell people they should be their own best client. When I take my own advice, it works.

3) Get Out of My Own Way
I tend to make excuses for myself. I’m “scared” of interviews online. I’m “scared” to see my own name in print on my own articles. I’m “scared” of being criticized. But, you know what, you have to get out of your own way if you really want to succeed  – and this is the year that I will really accomplish that.

Brenda Trott from Done4UMedia Marketing says:

At this point, I’ve gotten my “biggest bang” from public speaking. Even smaller networking groups have given me a lot of credibility. There is something magical about being in front of a group teaching them something. You are automatically the expert and everyone wants to work with you. It was much easier to get in as a speaker once they knew about the book I’d written.

Jessica Lee from Psychic Readings Guide says: 

I’ve really been focusing on building a solid foundation.  So for me, driving traffic to my website and interacting on my Facebook page have been key.  I find that the more people get a chance to connect with me, the more they get a sense of who I am. This gives them the trust they need to take that next step and reach out to me. This year, I also plan to reach out and try some guest blogging.

Courtney Chowning from CourtneyChowning.com says:

What works best for me is to consistently email my list!  I have a pretty responsive list and with almost every email send I get a great click through rate and personal response.  I do some social media promotions as well but they don’t come close to what I get by sending out an email once a week.

Tracy Roberts from Moms In A Blog says: 

Guest posting & cross promotion has been working well for me and my clients. I’ve been reaching out to other bloggers and community leaders with creative ideas for cross promotions.

For example, we’ve started sharing “Sites of Note” where we curate a post or two from a site we admire and then feature them in our weekly newsletter.  We promote it to our lists and on social media and the Sites of Note share us with their audiences too.  We get fresh content and new connections.  Our Sites of Note gets exposure and the followers of both sites get to learn about new people, places and things. Win/Win/Win.

Karin Magar, an Independent Presenter from Younique Products says:

In relation to direct sales, I would say that Facebook is playing a huge role in getting more exposure for my business.  I am utilizing Facebook’s “group” settings to create online virtual parties for my direct sales business.  By having a Facebook friend as a hostess for the virtual party, they can invite their “friends” to the party, which creates a much broader reach for new customers in my target market.  I do have to post frequently to keep the party going.  But, posting on Facebook has never been more fun!

Reba Collins from PLR One Stop says:

My business is brand new and really just opened its virtual doors on January 1st. So far the thing that has brought the most exposure to PLR One Stop is forum posting. And that’s not so much having my web address in my signature; it was more the announcement about what I’m doing and what I’m about.

Second place would be Facebook ads, however, this month I have two interviews scheduled and I think that will be the biggest draw yet. Next on my list is guest blogging but since I’m also holding down a demanding full time job, having the time to get everything done is hard. So I’m just doing the most I can with the time I have.

Joyce Reid from Gift Retailers Connection says:

I operate several businesses so answers would be different for each one.  For my ecommerce gift site, I only use organic SEO and a niche specific directory that sends people looking for gifts to local businesses.  It’s old enough and ranked well enough that that approach is effective.  But for my site for gift and gift basket business owners, I rely more on email.  I send out a once-a-month newsletter as well as weekly updates to remind people to visit the free forum.  The forum itself was established to promote the digital magazine, which is available, only by a paid subscription.

Samantha Angel from Advancing Steps says: 

The thing that works best for me is building relationships with other people in home based businesses. Over the course of building these relationships I have been provided with a lot of word of mouth referrals, which to me is the highest compliment. [Read more...]

How It’s Done: The Un-Sales Video

Lynn Terry is a brilliant example of doing things right so take a quick break and watch this video:

This is the product she’s talking about and I do highly recommend it!

social-marketing-results

Buy Social Marketing Results here.

Bonus Offer From Kelly:  When you buy Lynn’s course through my link, forward me the receipt (email kelly@kellymccausey.com) and I’ll gift you your choice of Smart Curation Skills or Topics on Target.  I believe either one of these targeted resources will be a great compliment to her teaching!  (Tell me which course you’d like when you send your receipt.)

Expand Your Reach by Participating in Audio Interviews

bookcoverThis is a guest post from D’vorah Lansky, M. Ed.  Sparkplugging is proud to be a stop on her Virtual Book Tour.

I’d like to thank Kelly for graciously hosting me, as a guest blogger, in celebration of the launch of my newest book, 21 Ways to Launch a Successful Virtual Book Tour.

In this blog post, I’d like to share with you one of “21 Ways” to launch a successful virtual book tour.

This tip comes from “Way #17: Participate in Audio Interviews”

An author interview provides compelling content and helps you promote your book and brand.

Participating in audio interviews—or talking about your book over the air waves—is both a powerful way to create content and to provide a way for your audience to hear your voice and connect with you. In addition to your live audio interviews, the recordings can be made available for people to listen to.

Interview practice session

Mic380The best way to “get your feet wet” is to have someone you know interview you and record that session. Even though you can consider this to be a “practice” interview, treat it as if there are a hundred people on the line. This experience will prove to be invaluable because you can critique your own performance and it will provide you with an interview recording you can use as part of your virtual book tour.

Arrange for some of your tour hosts to interview you

In addition to your practice interview session, you may want to have some of your virtual book tour hosts interview you. Such opportunities will provide you with additional multimedia content and raise your level of credibility.

pencil_draw_checkmark_yellow_clipboard_400_clrPrepare for your interviews

To prepare for your interviews, compose a list of the top ten questions your audience would most like to know about you, your book, or your topic. These items will serve as the foundation of your audio interviews.

Sample interview questions

In addition to the list of questions you’ve composed, here are some additional ideas:

For Fiction Books

  • Who are the characters in the book?
  • Why did you choose those particular characters?
  • What is the premise of the story?

For Nonfiction Books

  • How did you get interested in this topic?
  • What would you like readers to walk away with after reading your book?
  • Why did you decide to write a book on this topic?

Get ready to participate in an audio interview

While it’s on your mind, consider registering for a free conference calling service such as FreeConferenceCalling.com. Then open up your calendar and jot down a few possible recording dates. Next, reach out to a friend of colleague and schedule a time, where the two of you can meet via your conference call line, and record a practice interview.

This one activity can skyrocket your presence online and open up doors of opportunity for online speaking engagements. Imagine becoming a highly sought after speaker, for audiences who are hungry for the exact information you share in your book?

What excites you most about participating in audio interviews and/or what questions do you have on this topic. Scroll down to share your thoughts or questions in the comments section below.

This post is being written in honor of a virtual book tour celebrating the publication of my third print book. You can enjoy the festivities by joining us on the tour to 21 blogs, in honor of 21 Ways to Launch a Successful Virtual Book Tour. Scroll down to access the virtual book tour schedule as well as a link to the book on Amazon. Thank you and enjoy!

Dvorah-LanskyD’vorah Lansky, M.Ed., is the author of 21 Ways to Launch a Successful Virtual Book Tour. Visit her book blog and check out the full schedule for the virtual book tour, celebrating the launch of this exciting new book: www.VirtualBookTour21Ways.com

D’vorah offers virtual book tour workshops and courses for authors, entrepreneurs, and virtual professionals. She has taught hundreds of people, across the globe, how to conduct successful virtual book tours. You can purchase her newest book on Amazon at: www.VirtualBookTour21Ways.com/amazon

 

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