Survey Says: Email Marketing is Alive

email marketing is aliveYet another Spark Bits Weekly where I ask a panel of homepreneurs a blazing question about running and growing their businesses from home.

Today’s Q:

What can you share about your experience with email marketing? What has worked and hasn’t worked for your business? 

Tracy Roberts & Susanne Myers from Piggy Makes Bank say:

email marketing tipsemail marketing tipsWe both have a lot of experience in email marketing in various niches. It’s one of our favorite marketing methods and is, hands-down, the most profitable one.

What’s worked really well for us is to use a combination of great, usable content (shared freely) and marketing products that we know will work well for our readers.

We are very careful about what we promote to our lists. We are both pretty protective of our readers and only share things we’ve personally found helpful and think are a good fit or our audience.

As far as email marketing and our own eProducts go, our most successful products have come directly from reader input based on an email we sent and a question we asked.

Invite your readers to regularly to share what else they want to hear about and what problems they come across. Then share solutions with them.

For example, at PiggyMakesBank.com we often hear about a reader needing to raise a little extra cash to pay some unexpected bills, fund a business expense etc. We’ve both been there and have developed a great system for running successful fire sales. We’re currently turning our experience into an info product to share with our market.

Our best tip is to stay in touch with your readers regularly and make it a two-way conversation. Listen to what they have to say, pay attention to both what they want and what they need and then deliver – because as we always say, “An RSS feed is not enough.”

Tishia Lee from Tishia Saves Time says:

email marketing tipsEmail marketing hasn’t been one of my strong suits. I’ve been pretty hit or miss with it over the years. Thankfully, I’ve gotten a lot better about it the last several months. Before I started getting serious about it, it was normal for me to go months without mailing my list! But now that I have taken email marketing a lot more serious and realize the potential it has, I’m starting to mail on a regular basis and learn more about building a profitable mailing list.

So, even though my email marketing experience is fairly short and limited, I do know what is and isn’t working for me. What doesn’t work is not mailing your list on a regular basis. Back when I went months without mailing them, it impacted me in a few negative ways once I did decide to send out a mailing.  One, people forgot who I was (or didn’t remember signing up for my list). Two, because of what I just mentioned in number one, I had several people unsubscribe from my list. And three, I lost out on a lot of potential with my list – potential to build a better relationship with them and of course the potential to earn a profit.

And what I’m learning that works is making offers. I’ve never been great at selling and because it felt pushy to me. I think that’s why I wasn’t doing anything with email marketing in the past. But, I’ve been pleasantly surprised to see that over the last four to five months since I have started selling to my list, I’m earning a consistent affiliate income for one of the people I’m an affiliate for. While it’s not a large amount, it’s been consistent and definitely motivating me to do more with email marketing!

Brenda Trott from Done4UMedia Marketing says

email marketing tipsEmail marketing is said to be going away via text messaging. I don’t see this anywhere near true. While many of my followers open my emails via a mobile device, they still open my emails, and I’m not sure they would stay on my list if I sent them as many text messages as I do emails!

I know they open them because of my fancy pants software that says so, but more importantly, because they write back. I make sure that every email adds value to their life and their businesses, but I also share me.

What I mean is that when appropriate, I share tidbits of my own life. They know when I’m excited and they know when I’m down.  When I shared the news about my mother’s illness, more people than ever let me know they were praying for her.

Email marketing is a super important element to EVERY small business. To work well, it should add value and a touch of personality.

Alicia Jay from New VA Advice says:

email marketing tipsI wasn’t really sure about the whole email marketing thing when I started my business, but I always do some research. I found some really smart people telling me to jump on email marketing right from the get-go, even if I only had four people on my list and one of them was my mom.

When smart people talk who have been there and done that in their online businesses, I listen. When I started, I wasn’t really sure what I was supposed to write to my audience. It definitely got easier over time and now it’s one of the things I most enjoy about my business.

Here are the biggest things that work for me when it comes to email marketing:

  • Talk directly to your audience as individuals. I use the word “you” often and picture that one ideal client when I’m writing. This has resulted in more people opening my emails and often replying back, even when I don’t ask them to.
  • Be yourself. It works best for me when I think of it as writing a letter to a friend. I’m not afraid to let my personality come out and share some personal things about myself. This has really helped people relate to me and build the whole know, like, trust factor.
  • It’s okay to sell and market your products and services in your emails, but be sure to provide your audience with great, free information as well. Most people expect that you’re going to try to sell them something at some point if they sign up for your list. But if you also provide them with great content that really helps them, they will see you as an expert, appreciate the help you offer and be more apt to buy when you do sell in an email.
  • Find a schedule for sending out your emails that works for you and stick to it. I don’t necessarily believe that you have to do what everyone else tells you and email every single day. But you do need to make a decision, let your audience know when they should expect to hear from you and then stick to that as much as possible. This will help them to trust you and they will look forward to your emails.
  • If you’re not sure what they want, ask them. When I get to the point where I’m kicking around a new product idea, I stop myself and do this really important step. I write up a quick email message asking my audience if it’s something they really want and exactly how I can help them with the problem. I usually make it super easy for them to answer me by including a short survey. This way, it takes them just a couple of seconds to respond and now I know that there is a need, ensuring that there will be buyers when I’m ready to sell.

Stephanie Watson from Barry Publishing says:

email marketing tipsI’ll admit that when it comes to email marketing at this point, I’m a dismal failure. I have lists, very small ones that I don’t spend time building, and that while they all have autoresponder series going to them for about 12 weeks, once that’s done, other than blog updates they get nothing from me. It’s sad because I know better.

I work for clients who have amazing lists and amazing results so I know exactly what to do to improve, but for me right now it’s not a priority even though it should be. I’ve spend the last two years redefining my business and that means redefining my email list marketing strategy too, and at this point I haven’t fully developed that. My poor excuse is that my clients come first, and anything that needs to be done for myself has to wait.

In the past I was much better at doing it before I became a service provider. Email marketing still works better than social media marketing, or really any type of marketing that exists. If you can build a targeted email list, even a small one, you can and will increase your income, exponentially. Even as small as my list is, if I remember to send them information about a new product or service I have tried, at least two or three will purchase from my recommendation.

Keep Building Your List

Who is on your list is more important than the size of your list. Keep building targeted subscribers. Grab their email addresses as often as you can from any page you can. Sign up customers automatically for your list, ask people to sign up for your newsletter, have a sign up form on lead pages even for those who do not buy. When you have their attention, get their information. You’re actually more likely to sell them something from email than you are the first time they visit your website anyway.

Segment Your List

It’s important try to keep, at the very least, buyers and potential buyers on separate lists. You have your newsletter, you have leads, and you have customers. Leads and customers need to be on separate lists and your newsletter should be directed to everyone but if set up right can move people to the right lists based on their behavior. Email autoresponder services like Aweber offer a lot of functionality when it comes to audience segmentation, learn to use it (or find an expert) so that you can market to each person better.

Communicate Regularly With All Lists

A huge mistake people make is having a fear of sending their lists information. I have taken on clients who haven’t emailed their lists in months because “every time I send something someone unsubscribes” but the point of the list is to build a relationship and encourage some kind of buying behavior. You actually want people to unsub if they’re not interested. This is how you qualify your buyers and keep a clean list. But, one of the main reasons people unsubscribe from lists like this is they simply forgot they signed up and think its spam when you finally do send them something. Try to some something once a week to your list subscribers so they remember you.

I need to take my own advice that I give clients, because I know it works. Email marketing is more important than ever and should most definitely be part of your online marketing arsenal. I honestly don’t think you can build a substantial passive income without a healthy email list and email marketing campaign.

Samantha Pointer-Foxx from Get It Together says:

email marketing tipsI have been doing email marketing in some form or another for about 6 years. I currently use Aweber to talk with my clients and potential clients. I like that I can set up autoresponders and basically keep in touch with my list quite often. I am still learning daily what works and what doesn’t when it comes to email marketing. One thing that does not work is not being consistent with touching base with your audience through email. Also learning that if they signed up to your list they are telling you that they want to hear from you. I struggled with that one for a while. I didn’t want to annoy people, but I’m not. They are waiting to hear what I say!

Helena Bowers from Your Message Amplified says:

email marketing tipsEmail marketing is my all-time favorite marketing method. I’ve been doing it since before there were autoresponders, and you had to run all your mails through your own Internet account. In all the years I’ve been doing internet marketing, the one thing I’ve never been without is a mailing list.

For my personality, I’ve found that the more formal newsletter style works best. I’m not a very spontaneous person, and I don’t really like to share a whole lot of details about my personal life, so having a format and set mailing days works well for me. Although I will admit, I’m building a new list right now and am adopting a more informal approach with this one just to see how it differs from creating a full-blown newsletter each week.

A couple of things I’ve learned along the way…

  1. Have a reliable mailing list provider. Sure you could use one of the do-it-yourself ones, but it’s safer and easier to have a provider that only focuses on email, has relationships with ISPs and knows how to get your emails accepted. I’ve always used Aweber for that very reason. They know what they’re doing, and do it well.
  2. Be consistent. Whether you adopt a formal or informal approach, you need to have some sort of schedule so that your people know when they will hear from you. You really do need to keep a top-of-mind awareness in your subscribers’ minds. There’s so much noise out there now, that if they don’t hear from you on a regular basis they will forget who you are and why they wanted to hear from you in the first place.
  3. Be yourself! People sign up for your list because they want what you’re offering and they want it from you.

One last thing…. Treat the people on your list like the treasures they are. Always remember they are a group of individuals, not one nameless, faceless list. Out of all the places they could get their information online, they chose YOU to keep them updated. That can be a heady feeling, but don’t let your ego get in the way. Honor and respect their choice, and work at building a relationship with each one.

Email marketing was the first thing I learned online, after learning to build web pages. And with all shiny new stuff out there to play with, it’s still the one “old-school” marketing tool I will never give up.

My insights

email marketing tipsThe big rumor around the web these days is that email marketing is dead. You’ll find people from both schools of thought, those who think it is because email tends to be cluttered and spammy and those who swear their success by it. I, for one, believe it happens to be alive and well. Why? Because I look forward to emails from certain brands and personalities. And, truth be told, many times I make purchases based on a marketing message I read in an email. Recently, I’ve decided to place a little more emphasis on learning more about email marketing. So, I asked the Sparkplugging advisory board to share their experience with this cost effective ‘mad’ tool with a return on investment of 4,300% and which propels 66% of consumers to make purchases online – statistics (along with other good ones) I read on the Hubspot blog.

Allow me to focus my insights on the list building aspect of email marketing, since I’ve been testing out some things. Based on my research, I began putting up some (annoying) popups on my most viewed pages (in an effort to grow my list). The word is that popups tend to do fairly well. I tested a a variety of plugins but most notably Optin Monster (paid) and SumoMe List Builder (free).

Here’s what I got. OptinMonster resulted in an increase of sign ups of 5.1% BUT only less than 1% confirmed their subscription. I tested out total of 5 different email addresses to explore this further. Out of the 5 email addresses I submitted in the sign up box, 4 ‘please confirm’ emails went straight to the junk folder. I take it that there is a high possibility that most people were not getting the confirmation emails, even though I gave them instructions to check their spam folders right after they signed up. If it’s a tech issue, then let’s just say it doesn’t work well for less than tech savvy people like me.

Sumome List Builder did nothing for me in the 6 days I had it live on my site. What I like about it is that it’s free, simple to use, and clean, although, not aesthetically inviting. I got no sign ups which according to JeffBulla’s Blog, it gets conversions of upwords of 4% to 5%. I might have to look into this further.

In general, the consensus amongst the Sparkplugging Advisory Board is that email marketing is not so dead after all. The problem is that many of us don’t take full advantage of it and don’t execute it properly. I am guilty of not being as consistent as I should, especially when it comes to promoting products.

As of now, I am having some success with it, although nowhere near my goal or significant enough to make note of. I’m sure a huge piece is establishing a consistent schedule and message that combines both relationship building and promotions.

I think, however, that nonstop daily promotional emails work for certain business models and target groups. Overall, I don’t see that for Sparkplugging. I like the idea of selling less but selling hard (when I do sell) – a philosophy I stole from Derek Halpern’s Social Triggers. I have a long way to go since I am still planning and organizing some things on the site but since things change so quickly in the internet marketing space, I might also change that thought. We’ll see how it goes.

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The Truth About Your Blog Stats

If you’re new to Google Analytics or confused about how to use it effectively to help grow your business then chances are know your blog statsyou (and your pocket perhaps) may benefit greatly from understanding fully what the numbers really mean and how to use the tools to help you gather intelligent info about what is making or breaking your website.

When I first took a look at my numbers utilizing the Google Analytics tool, I was completely perplexed.  Yet, the information offered some mystery that I knew I had to further evaluate.

Statistics…What???

I don’t know how but by some miraculous reason I managed to ace my Statistics 101 class in college.  However, the numbers I was looking at behind my website just seemed like a whole different animal. And if you are anything like me, I couldn’t scream help fast enough before my eyes started rolling back into my head and I was overwhelmed with trying to make sense of the seemingly important data that was flashing right before my eyes.

Thankfully, I have a great mentor who not only offered some guidance but also has a Blog Statistics Workshop replay that helps break down the numbers into edible pieces. This allowed me to understand what it all meant in order to work efficiently on getting more traffic.

It is true for many of us who run businesses online that our Google Analytics tool is the go to place for reference in order to see what our website traffic looks like.

But when you get there, wouldn’t you want to know what the numbers really mean? Why they’re so important? And what that information tells you about the health of your site?

In Know Your Blog Stats,  Kelly discusses the significance of  this information and what it tells you about your readers.  If you think you already have what you need, take a look at this article I read in Inc magazine where it describes how you may actually know less than they think about your website’s analytics.  

Billions Are Connected

There are billions of Internet users across all continents around the world. I think it comes to no surprise that the number keeps growing by the day. This means that as time goes on, there will be more businesses competing with each other online and more people available who can potentially be your customers.

Many people have come to rely on the Internet as a referential point in making a decision about something.

Think about it. How many times a day do you “Google” something, look something up for a review or attempt to make a decision about a fancy restaurant you’ve never been to without first searching for it online?

Because of the prospective of reaching an extraordinary amount of people online, businesses have vested interest in developing solid marketing strategies that are competitive in nature and produce the desired results

How do businesses produce results?

By learning about what is working in their business and doing more of it while identifying what is not working in order to trash it or tweak it as deemed necessary.

What can you do to figure out if your blogging is working? [Read more…]

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How Do You Promote Your Home-based Business?

Introducing Spark Bits Weekly where I ask a panel of homeprenuers a blazing question about running and growing their business from home.

Today’s Q is:Depositphotos_22521519_xs

 “At this stage in your home-based business, what is working for you in terms of promotion and getting more exposure for your business?”

Stephanie L. Watson from Barry Publishing says:

1) Promote to My Current Clients
The clients I already have want to be included in sales, or specials. It’s hard to be a current client and then see a better deal come along that you can’t take part in. I have an ongoing special this entire year that only current clients get. They are able to double their contracted current orders any time they want to, and they get 10 percent off. They really love this and over half of my clients take advantage of this every single month.

2) Blog Often
I still fail at this sometimes due to all the writing I do for everyone else. But, when I do it consistently, and by that I mean at least 20 blog posts a month, I always attract new clients. Always. I tell people they should be their own best client. When I take my own advice, it works.

3) Get Out of My Own Way
I tend to make excuses for myself. I’m “scared” of interviews online. I’m “scared” to see my own name in print on my own articles. I’m “scared” of being criticized. But, you know what, you have to get out of your own way if you really want to succeed  — and this is the year that I will really accomplish that.

Brenda Trott from Done4UMedia Marketing says:

At this point, I’ve gotten my “biggest bang” from public speaking. Even smaller networking groups have given me a lot of credibility. There is something magical about being in front of a group teaching them something. You are automatically the expert and everyone wants to work with you. It was much easier to get in as a speaker once they knew about the book I’d written.

Jessica Lee from Psychic Readings Guide says: 

I’ve really been focusing on building a solid foundation.  So for me, driving traffic to my website and interacting on my Facebook page have been key.  I find that the more people get a chance to connect with me, the more they get a sense of who I am. This gives them the trust they need to take that next step and reach out to me. This year, I also plan to reach out and try some guest blogging.

Courtney Chowning from CourtneyChowning.com says:

What works best for me is to consistently email my list!  I have a pretty responsive list and with almost every email send I get a great click through rate and personal response.  I do some social media promotions as well but they don’t come close to what I get by sending out an email once a week.

Tracy Roberts from Moms In A Blog says: 

Guest posting & cross promotion has been working well for me and my clients. I’ve been reaching out to other bloggers and community leaders with creative ideas for cross promotions.

For example, we’ve started sharing “Sites of Note” where we curate a post or two from a site we admire and then feature them in our weekly newsletter.  We promote it to our lists and on social media and the Sites of Note share us with their audiences too.  We get fresh content and new connections.  Our Sites of Note gets exposure and the followers of both sites get to learn about new people, places and things. Win/Win/Win.

Karin Magar, an Independent Presenter from Younique Products says:

In relation to direct sales, I would say that Facebook is playing a huge role in getting more exposure for my business.  I am utilizing Facebook’s “group” settings to create online virtual parties for my direct sales business.  By having a Facebook friend as a hostess for the virtual party, they can invite their “friends” to the party, which creates a much broader reach for new customers in my target market.  I do have to post frequently to keep the party going.  But, posting on Facebook has never been more fun!

Reba Collins from PLR One Stop says:

My business is brand new and really just opened its virtual doors on January 1st. So far the thing that has brought the most exposure to PLR One Stop is forum posting. And that’s not so much having my web address in my signature; it was more the announcement about what I’m doing and what I’m about.

Second place would be Facebook ads, however, this month I have two interviews scheduled and I think that will be the biggest draw yet. Next on my list is guest blogging but since I’m also holding down a demanding full time job, having the time to get everything done is hard. So I’m just doing the most I can with the time I have.

Joyce Reid from Gift Retailers Connection says:

I operate several businesses so answers would be different for each one.  For my ecommerce gift site, I only use organic SEO and a niche specific directory that sends people looking for gifts to local businesses.  It’s old enough and ranked well enough that that approach is effective.  But for my site for gift and gift basket business owners, I rely more on email.  I send out a once-a-month newsletter as well as weekly updates to remind people to visit the free forum.  The forum itself was established to promote the digital magazine, which is available, only by a paid subscription.

Samantha Angel from Advancing Steps says: 

The thing that works best for me is building relationships with other people in home based businesses. Over the course of building these relationships I have been provided with a lot of word of mouth referrals, which to me is the highest compliment. [Read more…]

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5 Ways Calendars Can Help Market Your Business

When we think Calendars, we often think our personal calendars, using it to manage our promotional calendar or share with our virtual assistants or project partners. But it doesn’t always have to be that ‘dry’. Many marketers online use PDF’s, videos and audios to get their message out, hope they turn viral which eventually brings traffic back to their web sites and their name in front of others. This method works and works well. Guess what? Content can be in other formats too like calendars.Calendar

Here are a few example ideas I came up with that you can use a shared Google Calendar to help promote your web site or business.

  • If you are a speaker, publish a speaking schedule. You are probably already doing that through Google Calendar already. Maybe you are publishing the calendar to your website. If you are, people can also subscribe to the calendar via Google Calendars or iCal. Promote and publish those links too.
  • Is your site or blog all about soccer? Create a calendar around the different soccer matches either around the world or the locality that your readers are most interested in. Let them know how they can subscribe to that calendar.
  • Maybe your visitors are mostly business people or marketers. How about creating a calendar that shows when quarterly taxes are due, a reminder when to start their holiday marketing planning and when to start promoting? Enter the dates and weeks of holidays and observances they can use for promotions.
  • Similarly, if your visitors are moms, how about a calendar with suggestions of places to visit, things to do, seasonal reminders or shopping and menu plans.
  • If you are a coach. Create a calendar around a program let’s say, a 60 day organizing program that users can subscribe to and they be reminded or things they need to do each day or each week to help them move along.

Use your imagination. Think of the calendar as a free reminder tool for your visitors. Remember that you can enter a link in Google Calendar entries. This can encourage subscribed users to click through to visit your site, an offer or simply lead people to read old but timely posts.

Don’t think it would work? This is the third year I am creating a calendar for bloggers of the many blogging opportunities throughout the year. It is very popular and I get people asking when it will be updated each year. Great tool to keep you in front of your audience at all times through the year as well. You can get a PDF copy of this calendar as an example for your own project. This year, I will be creating both PDF and a online ‘live’ version using Google Calendar.

Image courtesy of yalcin Eren

Lynette enjoys discovering new ways to use technology or new technologies to use in a business and in turn help her clients apply them. You can find also Lynette at her blog, Twitter and Facebook

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Maybe Free Is Not The Problem But The Delivery

When Kelly posted about “How much free stuff can we take” recently, I knew it would draw a lot of discussion. I find myself nodding my head in approval to many points brought up. But on the other hand – I tend to see it a shade differently.

FreeMaybe many of us are tired of free PDF’s that are just gathering cyberdust on our hard drives not because the information isn’t good, not because it is free but because it’s no longer as ‘sexy’ anymore. Maybe we have all ‘grown up’ in the manner we consume and share information online. I’m not saying that PDF’s aren’t good or effective and that we must rush to multi-media delivery. Not at all. What I am saying is, maybe the days of black and white text only PDF’s is going if not already gone. That we need to work harder to present our information with professional design and layouts whether they are in written format or multimedia.

I’m not sure. But I know this.

One of the biggest reasons I love my work is because I see lots of potential in utilizing technology for marketing purposes. It is true that everyone of us reading and contributing to this blog already are doing so to a certain extent. After all, for most of us, our business wouldn’t exist without technology – the Internet. But what I’m talking about is leveraging technology beyond the obvious.

It is my believe, that if you can deliver your freebie in the form of a tool – yes, I am talking about software, games, quizzes, plugins, themes, even Stock photo that people can actually use, interact and experience, free is still very much welcomed and works very, very well.

Image by Jeffrey Collingwood

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Making Local Search Work Harder For Your Small Business

outofthecrowd

Most Sparkplugging readers are…well, small.  Call it consultant, micro-business, or whatever you like.  Freelancers are small businesses that can benefit from a very small amount of business.  Today I’d like to show you how to snag some highly targeted web traffic that will get you some great business – and it’s something you should be able to accomplish by yourself within a few hours.

My last post was on getting yourself added to the Google Local Business Directory.  Today I want to focus on how to expand that local presence.

What you’ll need:

  • A website.
  • Access to your website’s code, or at least the back end visual editor.  If you don’t make any changes to your website, you’ll need the person who makes those changes.
  • Internet Access

Most freelancers work in competitive niches like writing, real estate, or consulting of some sort.  For this example I want to use the real estate industry to show how you can find buyers. [Read more…]

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How to Show Up in the Google Local Business Directory

Someone once said, “all search is local.”  In most cases, whenever someone goes online to look for something, they are looking for a local service or product from a company that they (hopefully)  recognize.  To that end, Google has created the Local Business Directory.  You’ve probably seen in action.  Do a search for a service and add a geotag – the name of a city or a zip code – and you’ll see a little map show up with some listings next to it.

google-map-serp

Google has recently made some changes to the interface of their local business directory that will allow you to take full advantage of local search.  Let’s take a look at how you can make it work for you. [Read more…]

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