Sparkplugging Podcast Episode #101: Meet The Round Table

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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The brand new Sparkplugging Podcast is here at last!

Our approach to podcasting is similar to the way television series are presented in ‘seasons’ and like many cable television programs, we’ve adopted a 12 episode season.

In this quick first episode you’re going to meet our first Round Table of Experts and learn what we’ll be discussing in this first season of the podcast.

You’re going to feel like you’re hanging out with friends, because that’s what we are!

round-table

Want to ask the Round Table a question?  Ask here.

Need to start building your list?  We recommend Aweber!

Sparkplugging Podcast Episode #102: Who Doesn’t Need A Mailing List?

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

What is List Building and are there ANY businesses that don’t need to think about it?

A thoughtful warning from Lain:  Promising to email often, then leaving your list to fall silent for a long while is not a great way to build trust with your subscribers.

A tip for offline businesses from Nicole:

Having a mailing list helps you turn your slow seasons into busy seasons. via @nicoledean

A tip for information site owners from Susanne: It’s about bringing people back to your site to consume your content. (Traffic!)

A spying tip from Kelly: Subscribe to the lists of Smart Marketers (like those on this Round Table) and watch how they interact with their subscribers, it’s a great education.

A final tip from David: Focus on building and fostering a relationship and avoid the junk!

Want to ask the Round Table a List Building question?  Ask here.

Need to start building your list?  We recommend Aweber!

I Heart AWeber.com

Subscribe via iTunes

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Sparkplugging Podcast Episode #103: What About Optin Gifts?

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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In this third episode we venture on with our Season One List Building topic. You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

  • What is an Optin Gift and what sort of gifts work best?
  • You have to match your optin gift to your audience, both by topic and by media format.
  • Immediate downloads are more appealing than e-courses these days.
  • Checklists and tools are well received.
  • How often should your Optin Gift be changed out or refreshed?
  • Having a clear call to action is important and it is smart to test out different ones to see what your people respond to best.

Need to start building your list? We recommend Aweber!

I Heart AWeber.com

Subscribe via iTunes

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Make Beautiful Option Gift Images with Box Shot King:

See Kelly demonstrate BoxShot King here.

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Sparkplugging Podcast Episode #104: Capturing Your Visitors In A Little Hug

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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In this fourth episode we move on with our Season One List Building topic and tackle the question, What is a Squeeze Page?

You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

A squeeze page is a web page set up with one simple offer designed to capture an email address.

As time goes by you’re going to develop a lot of different squeeze pages to better connect with your audience and capture their email addresses.  You’re going to get some great ideas from this episode.

So, what makes a great Squeeze Page?

  • Having an incredible offer.
  • A clear call to action.
  • A good headline.
  • Demonstrated credibility.
  • Good graphics.

Virtual events, offered via a quality squeeze page, is a great list builder.

Need to start building your list? We recommend Aweber!

I Heart AWeber.com

Subscribe via iTunes

Like us on Facebook

Make Beautiful Squeeze Page Images with Box Shot King:

See Kelly demonstrate BoxShot King here.

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Sparkplugging Podcast Episode #105: Favorite WordPress Optin Plugins

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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In this fifth episode we jump forward with our Season One List Building topic and ask each other, what are our favorite WordPress Optin Plugins?

You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

WordPress Plugins Mentioned In This Episode:

What’s new with our Round Table?

Need to start building your list? We recommend Aweber!

I Heart AWeber.com

Subscribe via iTunes

Like us on Facebook

Make Beautiful Optin Images with Box Shot King:

See Kelly demonstrate BoxShot King here.

boxshotCTA1

Sparkplugging Podcast Episode #106: What To Send Your List

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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In this sixth episode we tackle a tough question, ‘What do you send your list?’

You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

This is a juicy list marketing discussion!

  • How personal/personable should you be with your list?
  • How do you deal with safety issues regarding your family & home?
  • How are you delivering value?
  • How do you get your list to respond to you?

Need to start building your list? We recommend Aweber!

I Heart AWeber.com

Subscribe via iTunes

Like us on Facebook

Make Beautiful Optin Images with Box Shot King:

See Kelly demonstrate BoxShot King here.

boxshotCTA1

Sparkplugging Podcast Episode #107: Making Affiliate Offers To Your List

Free access to Season One of the Sparkplugging Podcast has expired.  You can purchase the full set of Recordings and Transcripts here.

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It’s the seventh episode of our Sparkplugging Podcast and we’re moving on with our List Building topic.

You’ll be hearing from me, Kelly McCausey, and my Round Table of Super Friends:

round-table

Affiliate Marketing is a great way to test out topics and products with your list to see what sort of things they’ll be interested in buying.

Nicole points out that when you make an affiliate offer, your list gets a chance to ‘vote’ with their checkbook.  It’s the most valuable feedback you can get.

Susanne encourages you to protect your list and make offers that tie in with the sort of content they’re used to getting from you.

I loved how Nicole points out that she shares things with her list that she believes they’ll enjoy whether there’s an affiliate program or not.  It’s all about delivering value first.

I asked the Round Table good questions like, ‘How often should you remind your list about an offer?’

When you’re done listening to this, you’re going to be inspired to give affiliate marketing a fresh effort in your business.

Meet the Round Table in Atlanta this August!

The NAMS Workshop is coming up August 9, 10 & 11 in Atlanta and as David mentioned in this episode, you can break up your Ticket purchase into four payments.  Check it out here.

MyNAMS

I Heart AWeber.comNeed to start building your list? We recommend Aweber!

Subscribe via iTunes

Like us on Facebook

Make Beautiful Optin Images with Box Shot King:

See Kelly demonstrate BoxShot King here.

boxshotCTA1

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