You would never guess when it comes to learning new tips for WordPress that one Chick behind the scenes trumps them all!
Meet The WordPress Chick
Her name is Kim Doyle from The WordPress Chick and she has created a very exciting and profitable business using WordPress and authored a book called WordPress & The Genesis Framework For Beginners.
Kim has been responsible for teaching and training many other everyday people starting online as well as offline business owners how to create thriving and profitable businesses on the WordPress platform.
One of the funniest things I did not know about Kim, is that she can talk in a cartoon voice and has wowed her webinar audience with it a time or two. I would have loved to have been on one of those webinars.
She definitely has an awesome personality.
How I Met Kim Doyal
I met Kim online about four years ago when I was looking for a video tutorial on how to customize a StudioPress theme I was using at the time on my site.
Turns out she had just made a step-by-step video tutorial on that particular theme. I email her a question, we talked on Skype once and I have been a fan of her site ever since.
Kim Shares Some Secrets
I decided to ask Kim a few questions to let you see how she has used WordPress to build a business and a brand.
Using WordPress In Business
Kim, out of all of the business models that you have tried since you have been online, what made teaching WordPress tips through TheWPChick the business model that you chose?
I wish I could tell you that teaching WP tips through The WPChick was a well thought out strategy, but it really was an accidental, or should I say, organic process.
When I first started The WPChick I didn’t really know what I was doing but I loved WP and I knew in my gut there was something in the name.
I honestly had NO idea how I was going to build a business or monetize the site.
The decision to start teaching WP came about when I started doing more client work and was getting into customizing themes (which by the way was never what I intended to do.
I thought I was just going to get into information marketing) when I stumbled across StudioPress (pre-Genesis, post- Revolution themes).
I had a ton of fun customizing them and utilizing the widgetized home pages so I started creating some tutorials on what I was doing (the videos were pretty bad, but ignorance is bliss, right?).
It was when I looked at my Google Analytics and realized that a couple of my StudioPress video posts were getting more traffic than just about anything else that I realized I was onto something.
I always loved training and speaking and felt like I’d stumbled across the ideal business, but the truth is that it was a lot of hard work, consistent effort and trusting that I had something of value to offer.
I always say my audience is the ‘everyday user’, people? who use WordPress for their businesses but don’t want to get into code.
They want their sites to look good, run well, be optimized and have some bells and whistles.
It was also when I started teaching my Genesis for Beginners class that I realized I had a ton of fun teaching and it was also the best return of my time/investment.
The second question I have for you Kim is, what is the number one tip you have for anyone who is considering the WordPress platform for building their business?
The biggest tip I have for anyone who is considering the WordPress platform for building their business is to pay attention to YOUR business first.
This applies to two different groups of people: People who want to build a business around WordPress (developing client sites, themes, plugins, doing training, etc.) and business owners who use WordPress for their business.
I’ve seen lots of people in the first group (web developers, etc.) who are so busy working on client projects that they forget to maintain their own brand and build an audience.
I spend the first part of my day, everyday, working on my business.
I create blog posts, email broadcasts, videos, podcast episodes, etc. in the morning because that’s when I’m at my “creative best.”
Working on other projects (client sites) requires a completely different energy so it’s easier to manage that later in the day.
It’s also too easy to get caught up working on other projects and your own content gets put on the back burner.
Creating valuable content and sharing your skills and expertise is what makes people feel like they know you.
The other piece of this is that
The second group of people, those who use WP for their business, need to make sure that even if they’re not the ones entering the blog posts or maintaining the site that they have a fundamental understanding of what their site should be doing for them.
Ask for your analytics, ask how the SEO is set up, how is the opt-in converting, etc.
As wonderful as WordPress is no business can run on a set it and forget it system.
A Personal Testimonial
I can honestly say from my own experience that after listening to Kim’s podcasts, watching her step-by-step video training and reading her newsletter from TheWPChick, I have been able to take what she teaches and apply it to helping my own local business customers who have asked me to build them a website on the WordPress platform.
One of those website’s was for my husband’s boss and it was very exciting and profitable for them and me.
The Important Take Away To Know
Anyone can learn to create a very exciting and profitable business using the WordPress platform.
To find out how to implement the newest strategies and tips on WordPress and to learn more about Kim Doyal (aka, The WordPress Chick), you can visit her at TheWPChick.com.