Clarity…The Key to Promoting Your Business.
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There are many keys to developing, marketing and growing a business.
For me, the key to strategy in promoting a business is clarity. Yeah, I know…you’ve heard enough about clarity. Yet, for me, it’s the foundational stones to creating, promoting and growing your business.
What’s always worked in my business is first to have as much clarity as you can around three points: who you are, what you do, and who you do it for. I’ve seen all my own success stem from clearly defining myself in these first three questions.
It’s taken some time, but I’ve learned not to slouch on these questions. Who I am is very important because I’m, personally, the foundation around my business so I need to know, clearly, what I bring to the table. What I do is far more than what I provide. It’s a look at what problem(s) can I solve for people. And who I do it for considers who are the people who have the problems that I can help them with.
Next I ask myself (and my clients) how: how do you do what you do. I can’t even begin to express how much my business changed when I took a long look at not just what it is I do, but how I do it. My eyes opened to things about my business that I never had considered. And I’ve watched this in many of my clients over the years.
Finally, I ask one final question: where can I find the people whose problems I have the solution too? Since I need to know where to promote my business I have to know where the people I can help are looking for help.
My goal is to get as much clarity around each of these questions as possible. And since I know I’m constantly learning, changing and growing I forget about getting it perfect and just get it clear.
From the clarity I gain through answering these five questions, I now have a light-weight strategy for promoting my business. A little polish on the message and a few decisions around how to reach my target audience, and I’m off to the races.
The key, is to keep everything clear. If I find something that isn’t clear, I stop and track back where it may have become unclear. Then I take the time to clarify that bit of cloudiness.
What have you done to find clarity in your business?
Sparkplugging Founder Wendy Piersall is dang passionate about helping people start & grow a business while maintaining life balance (somehow). 
Kelly McCausey is an internet marketer, blog publisher, podcaster
and web business coach. Host of 
Bill Parlaman is owner of 
Hi Dawud…you make some excellent points. Gaining clarity around the questions you’ve mentioned is critical, but I’ve found there’s an additional question that is even more important…
WHY do you do what you do?
It’s the answer to this question that will make the emotional connection to your market and which will define why they’ll choose you over any number of other professionals offering the same or similar services.
Although it seems a simple enough question, it’s one that many initially have a hard time answering. Not because they don’t, on some level, know why they do what they do, but they’ve never really stopped to think about it, let alone articulate it to others.
It can help to ask yourself…what personal life event prompted or inspired you to go into the particular biz you chose? What impact do you want the work you do to have for others, for society, for the world?
Thanks for an informative, and thought-provoking post, Dawud.
Clarity so important, not just for business but for life.
I use an exercise when something is not working for me, to ask what don’t i like or want about the situation and then from that develop a clearer picture asking what i do want.
Have written several post on the topic
We did two things to find clarity:
1. We worked on our 30 second pitch
2. We described our business in less than one hundred words.
In these two activites we answered Dawud’s five questions and Lisa’s question in a consise and susinct manner. We chose to do this to attract our users interest and attention.