David & Victoria Beckham Launch New Fragrance

As if the Beckhams didn’t already have an empire, right?  Recently the dynamic couple and UK imports, David & Victoria Beckham launched the Beckham Signature Fragrance Collection.  This is certainly not their first foray into the fragrance space but this go ’round we’ll be seeing much more marketing in the U.S. I suspect.

This week’s People magazine even has an ad complete with sample insert.  Both scents are strong, hers being a musky floral (I’m not perfume expert so please smell for yourself) and his has more of a watery scent.  I’d say they did a good job choosing formulas that represent their strong presence and mass appeal.

The Beckhams are a great example of a celebrity power couple that have leveraged their notoriety to create and promote product lines.  A phenomenon in the UK, the Beckhams were welcomed into the Hollywood circle of A-listers after moving to the US.  While high-profile here, from what I understand, their popularity in the US doesn’t even come closing to scratching the surface compared to that of their’s in the UK.

David Beckham is best known as being one of the best soccer (or football depending where you’re reading this) players in the entire world.  He currently plays for the Los Angeles Galaxy MLS team.  His underwear ads don’t hurt his popularity ratings either.  Victoria Beckham, well known as Posh Spice as part of the late 1990’s girl pop band The Spice Girls and known for her high fashion married David and they now have a beautiful family together.

This power couple is a great example of embracing what made them celebrities in the first place and creating a larger brand as a result.  We can all learn from them in that once you’ve created a brand and want to expand…don’t change your focus, just change the product.