Do I Need a Publicist?

This is a guest post by Alice Seba, the Internet Marketing Sweetie.

Starting a press release or publicity campaign can seem overwhelming. Especially added to the other tasks you do every day in the running of your business. Will you ever get your business mentioned in a national magazine? What about that coveted spot on Oprah?

It’s honestly not that difficult to generate publicity for your business. So, the short answer is – No, you don’t need a publicist. But does a publicist make the whole endeavor simpler?

Some of us don’t want to be famous. You may choose instead to generate lots of low-key publicity that helps build your business. Your goal could be to get reporters asking you for interviews, quoted in articles, etc. Those things bring in new subscribers and customers steadily.

If you position yourself as an expert in your market, you can receive plenty of worthwhile publicity. Being seen as an expert doesn’t always come from sending out press releases constantly either. It can come from having plenty of high quality content out there, being visible in search engines and networking with others who will refer media to you.

One online business owner I know recently was interviewed by MSNBC. How did the reporter find her? Through her blog, which is updated frequently and contains informative content.

Does a publicist make this happen? No – you do!

Keep in mind that fame doesn’t come cheap. Talk to an author that has just come home from a big book tour. Ask her what a difference it made in book sales. It’s a huge investment of time and expense and doesn’t always give back a great return.

The low-key approach to getting noticed by media works – and you won’t burn yourself out or go broke paying a publicist!

If you’re ready to write your first press release and get it out to the media, sign up for the free press release course…and get started the right way. Click here to sign up.