Do I Need a Publicist?
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This is a guest post by Alice Seba, the Internet Marketing Sweetie.
Starting a press release or publicity campaign can seem overwhelming. Especially added to the other tasks you do every day in the running of your business. Will you ever get your business mentioned in a national magazine? What about that coveted spot on Oprah?
It’s honestly not that difficult to generate publicity for your business. So, the short answer is – No, you don’t need a publicist. But does a publicist make the whole endeavor simpler?
Some of us don’t want to be famous. You may choose instead to generate lots of low-key publicity that helps build your business. Your goal could be to get reporters asking you for interviews, quoted in articles, etc. Those things bring in new subscribers and customers steadily.
If you position yourself as an expert in your market, you can receive plenty of worthwhile publicity. Being seen as an expert doesn’t always come from sending out press releases constantly either. It can come from having plenty of high quality content out there, being visible in search engines and networking with others who will refer media to you.
One online business owner I know recently was interviewed by MSNBC. How did the reporter find her? Through her blog, which is updated frequently and contains informative content.
Does a publicist make this happen? No – you do!
Keep in mind that fame doesn’t come cheap. Talk to an author that has just come home from a big book tour. Ask her what a difference it made in book sales. It’s a huge investment of time and expense and doesn’t always give back a great return.
The low-key approach to getting noticed by media works – and you won’t burn yourself out or go broke paying a publicist!
If you’re ready to write your first press release and get it out to the media, sign up for the free press release course…and get started the right way. Click here to sign up.
If you liked this article, you might also enjoy:
- Press Release or Article: Which One Should I Write?
- Press Release Marketing: Getting Your Website Known
- Live from BlogHer :: Media Training for Bloggers
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.
Alice – Thanks for this information!