Comments on: Don’t Train a Duck, but Do Use Cartoons to Build Your Brand

By: Joel Chua

Joel Chua — Sat, 02 May 2009 16:02:38 +0000

I’m curious whether a highly-rendered colored cartoon would be more effective or less effective than it’s black&white counterpart?

By: About Wendy Piersall, Sparkplugging, and Twitter-Uppers | Word Sell, Inc.

About Wendy Piersall, Sparkplugging, and Twitter-Uppers | Word Sell, Inc. — Wed, 11 Jun 2008 11:05:00 +0000

[...] relating to work-at-home business, and I was excited to cover a couple new areas, on the topics of business cartoons and business [...]

By: drawing cartoons

drawing cartoons — Wed, 04 Jun 2008 00:20:53 +0000

[...] to draw a one panel cartoon for nothing but advertising. Yeah, time to learn something new. . .http://www.sparkplugging.com/sparkplug-ceo/dont-train-a-duck-but-do-use-cartoons-to-build-your-brand…Cagle&39s Web Log!Supportive cartoons are lousy cartoons. Now that you have visited China, and have [...]

By: The 5 Rules of Business Humor | Sparkplug CEO

The 5 Rules of Business Humor | Sparkplug CEO — Thu, 29 May 2008 17:03:05 +0000

[...] you mix cartooning (or any other form of humor) with business. As I mentioned in my earlier post, cartoons transform brands.Â Unfortunately, that transformation can be for the worse if you take the wrong approach. [...]

By: Brad Shorr

Brad Shorr — Wed, 21 May 2008 19:21:54 +0000

Truckertom, Glad you agree! My favorite truck mud flaps? Yosemite Sam, of course.

Mother Earth, We have to stop meeting like this. You make a great point about comic relief. A well placed joke during a sales call can turn a tense moment into a relaxed conversation.

Dorothy, Cartoons reproduce well on t-shirts. Let me know if I can help. There’s a funny commercial running (can anybody remember the product?) where the grandmother is babysitting and the kids have utterly destroyed the family room. I can relate.

Aruni, I love the name of your site! Trying to stay organized with a baby in the picture? Hmm … there might be a few jokes in there somewhere.

Ina, Super testimonial for cartooning. There’s no way you’re going to forget that poor duck. And it’s so smart to repeat the logo every chance you get. Great example of how to do branding.

By: Ina @ Open Season

Ina @ Open Season — Wed, 21 May 2008 15:11:49 +0000

I couldn’t agree more! Cartoons are funny and for adults, remind us of times gone by. They are familiar, and so we naturally remember them. I know I do.

Speaking of not training a duck, our blog’s title is Open Season, so it just made sense to me to associate it with a duck dodging bullets at the start of hunting season. It’s funny and gets remembered. Ever our podcast series has a cartoon duck with a target on is body for our cover art and “logo.” We just launched, but those who’ve seen it think it’s really funny and that’s the effect we’re going for. Funny gets remembered!

Great post, great advice and I hope more will take it! You’d be surprised, but cartoons really DO make a difference!

-Ina

Ina @ Open Seasons last blog post..How Secure Is Job Security?

By: Aruni

Aruni — Wed, 21 May 2008 15:11:35 +0000

I love cartoons! Well the funny ones at least. Got me thinking of how I can implement cartoons in my conversion process for myc company http://www.babblesoft.com. Hmmm.

Arunis last blog post..What They Donâ€™t Tell You About SEO – Part 3

By: Dorothy Stahlnecker

Dorothy Stahlnecker — Wed, 21 May 2008 00:47:01 +0000

Great points and humor today is more important then ever.

We’re considering t-shirts for grammology and perhaps we should be thinking cartoon..

Dorothy from grammology
remember to call your gram
http://www.grammology.com

Dorothy Stahlneckers last blog post..Helping each other with links and posts from other blogs

By: Mother Earth

Mother Earth — Tue, 20 May 2008 23:23:12 +0000

Nice to see you here Brad! What a perfect fit for the comic relief ( no pun intended ) so often needed in struggling to balance work at home and family! Mother Earths last blog post..Menopause and Calcium

By: truckertom

truckertom — Tue, 20 May 2008 22:33:45 +0000

cartoons do have quite the effect on people – they are easy to remember and can build a great point

By: Brad Shorr

Brad Shorr — Tue, 20 May 2008 18:30:28 +0000

Rob, Wow – great results on your cartoon landing page. 75% is incredible … what is normal? Sarah, not a dumb question, but dumb of me to omit the information (we’ll add it). But people can reach me through the contact page of my site or email at bshorr[at]wordsellinc[dot]com.

Brad Shorrs last blog post..Bloggers Are Good People

By: Sarah Lewis

Sarah Lewis — Tue, 20 May 2008 17:20:03 +0000

No doubt this is a dumb question, but if I wanted to hire Brad to do some cartoons, how would I do that? The linked website seems to be more about coaching, consulting, and writing.

(Yes, I know I could probably just contact Brad through his site, but after reading this post, I’m guessing others will want to know, too.)

Sarah Lewiss last blog post..How to Get a Custom Blog or Website Design on a Small Budget

By: Use Cartoons to Build Your Brand

Use Cartoons to Build Your Brand — Tue, 20 May 2008 17:13:53 +0000

[...] Read more Don’t Train a Duck, but Do Use Cartoons to Build Your Brand | Sparkplug CEO [...]

By: Wendy Piersall

Wendy Piersall — Tue, 20 May 2008 17:02:22 +0000

@ RobTothDotCom:

Rob, thanks for coming over from Twitter to recomment on this great post! I totally agree that cartoons can be huge, in fact, I’ve been trying to incorporate them for almost a year. Just doing that LOLCats contest I did two weeks ago was a huge success for buzz and traffic (and fun!!).

By: RobTothDotCom

RobTothDotCom — Tue, 20 May 2008 16:51:02 +0000

Good points made especially about being able to stand out by using a cartoon. There IS a lot of noise in the marketplace but most of it comes from me-too and unoriginal publishers. With a bit of creative use of cartoons, it’s easy to stand out.

For one of my projects, I knew every aspect of the cartoon I wanted but needed an artist to bring it to life. It was certainly more costly to hire a cartoonist vs having an ecover generated but the result is what I have at http://www.BuyNowReport.com . I’m SURE that the custom drawing contributed to the page’s current high optin conversion rate (which has peaked at 74.4%).