From the Interns: Cory’s Favorite Sparkplugging Posts

When Kelly asked us to create a list of our favorite posts from Sparkplugging, I realized I’d have to do some digging.  I’ve been a reader since December 2007 and I’ve gained a lot of helpful inspiration from Sparkplugging.  Here’s my pick of three favorite Sparkplugging posts.

The Rebranding of eMoms post.  Wendy did a fantastic job doing the research on her rebrand.  I know that she went through a lot of struggles while deciding what new direction to take her network.  I like this post because she links to the other areas where she outsourced to Twitter and her existing readers to get ideas on where her customers would like her to go – if more businesses would do this, fewer would fail when they try to change directions.

I miss Derek Semmler.  His post on helping guys buy gifts for wives was not only funny, but spot on.  Many writers try to overcomplicate or over research a how to article, but Derek wisely kept it simple just by reminding us of two things: Ask, and Listen.

One of the best ways to generate a lot of traffic to your website and increase your SERP rankings is to engage in linkbait.  Wendy’s post calling for a crowdsourcing project is a fantastic example of this.  It resulted in 52 comments and dozens of links back to Sparkplugging, as well as mentions on several dozen more blogs around the Internet.  Great job Wendy!

Follow Cory on Twitter: @aGoodHusband

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3. From the Interns: Cindy’s Favorite Sparkplugging Posts