Gene Simmons is a Marketing Machine

Image details: 2007 American Music Awards – Show served by picapp.com

Is anyone else out there a fan of Gene Simmons Family Jewels? I tell myself that I don’t like reality television, but that’s not completely true. I am somewhat chagrined to admit that I started watching reruns of this show during late nights up with the new baby, and now I actually record it on the DVR so I won’t miss episodes.

There are several interesting aspects to the show, I think, but the most fascinating to me is Gene Simmons as a businessman. The guy is nuts-o. And brilliant.

It seems that nearly any topic of conversation can be turned into a business idea by this man. So far I’ve seen him invest in bull semen, open a nail salon for men, do a special Vegas show with Royal Crown Revue, and sponsor Indy racing as a project of his Simmons Abramson Marketing business. Apparently he also owns a record label, a book imprint, and a pop culture magazine called Gene Simmons’ Tongue.

And that says nothing about the 2,500+ product licenses for KISS products ranging from baby bottles to caskets.

Gene Simmons was born in Israel, and he is excessively proud of the fact that he has been able to live the American dream by becoming a self-made man. Honestly, I think he goes a little overboard, but it obviously makes him happy. When I watch him start up some new business, it really does inspire me. I figure that if this guy can juggle that many businesses at once, there’s no way I won’t be successful with my current venture.