How Blogs Get Your Business Found!
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So my last post I explained the importance of using a business blog as a marketing tool for your business.
I explained their are really four reasons why you must use a business blog in your business.
So today I’ll cover the first one which is getting found online.
The cold hard truth is it does not matter what you’re selling, how pretty your website is or how great of a person you are, if your prospects can’t find you online your business is dead in the water!
There are over one hundred eighty million websites on the Internet so how are you going to cut through all the clutter?
Well lucky for you there are blogs.
Now when I talk about blogs I am referring to self hosted WordPress blogs because this is where my expertise falls.
Sure there are tons of other blogging platforms out there like Blogger, Wordpress.com and Type Pad for example.
But for my money I’ll go with a self hosted WordPress blog every day of the week
You see Google absolutely loves WordPress blogs.
I have seen self hosted Wordpress Blogs get found, crawled and indexed in under five minutes!
You see getting found means getting found by the search engines and getting found by your prospects.
Google loves websites that update their content on a consitent and regular basis.
The more you update your wordpress blog the more often Google vistist your site with it’s bots and indexes your content.
Just think about it, every time you write a new blog post you’re adding another web page to the internet and just another way for your prospects to find you.
Image you write just three new blog posts a week.
In a month you’ll have an additional twelve pages published to the Internet where you prospects and customers can find you!
Now if most of your competitors only have an old outdated five page HTML website you’ll effectively eliminate your competition from the Google Map!
How cool is that?
WordPress also has a great selection of website extensions called plugins.
I won’t get into a huge discussion in this post on plugins but what plugins do is basically add incredible functionality to your blog without hiring a programmer.
And here’s the best part, the majority of the best plugins are totally FREE!
There are several plugins you can upload to your blog which increase the SEO of your blog specifically the “All In One SEO Plugin.”
Again, it doesnt matter how pretty your website is or what you have to sell, if your prospects can’t find your website you’re in big trouble bubba!
So there you have it, the first reason you MUST use a business blog for your business!
So in my next lesson I’ll share with you the second reason why you MUST use a blog as a marketing tool for your business.
Talk to you soon!
Bill
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Bravo Bill! Thank you for laying it all out there in easy to understand terms.
That makes sense, just what exactly is the difference of the two wordpress blogs? i mean I know that one is self-hosted, but doesn’t Google get to that too?
Thank you much for this info. I knew that blogging was popular with google, but never really thought about doing it for my business.. I’ll be getting on that now.
Great article! I’ve been blogging personally for years and have only just begun to blog for my business. Brilliant!
Thanks guys for all the great comments! It really does mean a lot to know you guys are getting a lot from my posts! I hope to keep giving you guys awesome useful information you can start using in your business today!
Oh and Marcy, I write a post on the difference between self hosted blogs and free blogs in the very near future, ok?
There’s no doubt about it. Having a blog is by far the best and cheapest way to get your name out there. I just wish that I started blogging years ago before it became so popular. Great points in this article!
Laid out beautifully Bill. No question Wordpress is flavor of the month in Google’s eyes. Also worth mentioning that with the massive global community that supports Wordpress and produces plugins it makes the development and effective running of a WP blog minimal.