How Business Blogging Is Like Dating!

I’m getting a ton of great feed back on my previous post on “Getting Your Business Found With Business Blogs” so today I’m going to continue with this topic.

So how is Business Blogging like dating?

Let’s start at the beginning.

So you and I established the first reason you’ll want to use a business blog as a marketing tool is to get your business found.

So what’s next…what happens once your business gets found?

Let’s get back to the dating analogy.

So, let’s say you’re SINGLE and you’re at a bar or restaurant enjoying a night out.( Had to put the “single” thing in there but each to their own, right?)

Suddenly, across the room you notice a person who really captures your attention and you’re thinking, “Boy, I’d really like to get to know this person.”

So now you’ve “found” the person…what’s your next move?

Well if you’re like most websites online you’ll walk right up to them and ask he/she to Marry you!

You see, this is exactly what most websites do and it’s absolutely the wrong thing to do by far.

Your prospect finds your business online and when they land on your website you ask them to buy from you right away!

Here’s the thing…nothing gets sold until you first build trust…especially online where everyone is afraid of getting ripped off or scammed!

This is why traditional style websites don’t work and why you’re not making as much money as you should be.

It’s almost impossible to build trust and rapport with your prospects using a traditional style 5 page HTML website.

But with a business blog it’s very easy to do!

In no time at all you can have hundreds if not thousands of web pages published online all acting like little sales people working for your business, positioning you as a leader and expert in your market or niche.

How cool is that?

With a business blog you’re able to write about your business.

You share stories, tips and tricks on how to use your products or services so your prospects get the most out of them.

You also become the expert in your prospects eyes and an authority in your market or niche.

You see selling stuff online is very similar to dating…you find the person and then you build trust and rapport on a few dates.  You get the know the person and find out if they are interesting or if what they have to say is meaningful to you.

I’m thinking when you met your significant other you didn’t walk up to this person and ask them to marry you right?

Probably not….so why are you trying to do this with your website?

Look writing at least two to three blog post a week, each only 300-500 words will do wonders for your business.

Not only will it help your website get found but it will build trust and rapport with your prospects.

Blogging makes you the recognized expert in your industry or niche ESPECIALLY if no one else is doing it!

And in this day and age where folks just love to belly ache about the economy yet do nothing to improve their situation you’ll get the opportunity to be the bright ray of sunshine in YOUR prospects life!

So I’ve laid out the second reason why you MUST use business blogs in your business.

In my next post I’ll talk about what to do with your prospects once they find your website and you start building relationships with them.

You got them there and they are listing…what do you do next?

Check back to find out!

Now get busy, Bill Parlaman

P.S. So let’s hear what you have to say about the second reason why you MUST use business blogs in your business?    I would love to hear from you!

Just post your comments below and I’ll do my best to answer each one!