How Much Free Stuff Can We Take?
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Today I’ve been besieged by free offers.
Free samples. Free teleseminars. Free newsletters. Free eBooks. Free Videos. Free Previews. Free Tips. Free Consultations. Free! Free! Free!
Frankly, it’s all been too much.
I’m sure there’s something good in all of these offers, but I don’t have time to sort through all of them.
Yes, our economy is tough and money is tight. But has the free line been moved too far?
I don’t have a message in all this. I’m just asking questions – of myself and of our community. Do we offer too much for free?
Does the word ‘Free’ have the impact that it used to?
Would love your thoughts.
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Jim Pearson has spent more than 25 years helping small and mid-size businesses find solutions to their business problems. He specializes in sales, marketing and rapid revenue growth and has helped hundreds of companies make more money.
Gene Culver has more than 15 years of diverse business experience across the music industry, telecom network marketing and business coaching. His specialty is helping individuals with marketing, their internet presence and lead generation.
I think that free has is taking a toll on the community at large. I have just unsubscribed from so many lists because of all the “free” stuff that was really not much or something that I have seen so many times before.
Sure as a business person one thing that will draw people in is something free. However I am finding that so many of the offers are very repetitive because of the PLR that people pick up and instead of tweaking they just put it our there.
Free is good but quality is better
I agree that FREE is being overdone.
The problem I find with most free offers is they just aren’t worth the money.
Free doesn’t catch my interest a lot of the time. It can, but I have way too many free reports, etc. clogging up my hard drive.
“Free” on its own just isn’t compelling enough anymore. It still costs time and I have a major shortage of that.
There is no such thing as a free lunch. I think all these FREE offers aren’t doing what they are intended to, but rather make people skeptical and it dilutes the credibility.
Conversely, I like offers of FREE shipping or BOGO, but just plain old free usually comes with an undesirable cost.
I take “Free” with a grain of salt. I also get inundated with emails and tweets and facebook offering me things for “free”, and I delete all of them. In my opinion, there’s always a catch.
Except for the free product samples you can send for on Walmart.com. Those really are free!
To me free doesn’t mean free, there will be a clause attached somewhere.
Hi Kelly,
I believe that there are things that should be free and others that should be payed for.
Things that will save us time, money, and headaches should definitely be paid for. I love free things and I love giving away free stuff too.
There are things though that are worth paying for and it’s all about figuring that out. If I trust someone that has given me something for free I will believe their sales letter and buy what they are recommending.
I definitely don’t remain subscribed to a newsletter if it’s not offering quality information. I may optin at first through something free but what keeps me subscribed is whether I believe that person cares and is truly sending me good and useful information. My time is valuable so I’m very selective about the lists I’m subscribed to.
All the best,
Eren