Comments on: How to Conduct a Website Self-Evaluation http://www.sparkplugging.com/sparkplug-ceo/how-to-conduct-a-website-self-evaluation/ Be a Chief Extraordinary Officer in Business & in Life Thu, 28 Apr 2011 17:12:58 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Josh http://www.sparkplugging.com/sparkplug-ceo/how-to-conduct-a-website-self-evaluation/comment-page-1/#comment-285869 Josh Thu, 18 Jun 2009 20:17:09 +0000 http://www.sparkplugging.com/sparkplug-ceo/?p=2462#comment-285869 Nathan, it really is eye opening to see how others view your site and definitely worth the effort. A white paper is typically a technical writing that covers some research you have done. They can drive a lot of traffic because they are far more in depth then the typical information you find on the web (and usually contain information that is unique to your research). Many people require registration to get access to the free white paper and therefore leverage them to get subscribers or build email lists. Hope this helps, Josh Nathan, it really is eye opening to see how others view your site and definitely worth the effort.

A white paper is typically a technical writing that covers some research you have done. They can drive a lot of traffic because they are far more in depth then the typical information you find on the web (and usually contain information that is unique to your research). Many people require registration to get access to the free white paper and therefore leverage them to get subscribers or build email lists.

Hope this helps,

Josh

]]> By: Nathan http://www.sparkplugging.com/sparkplug-ceo/how-to-conduct-a-website-self-evaluation/comment-page-1/#comment-285452 Nathan Wed, 17 Jun 2009 15:09:49 +0000 http://www.sparkplugging.com/sparkplug-ceo/?p=2462#comment-285452 What are downloadable whitepapers? Using the techniques here it's easy to get at least a PR 3 from Google. but beyond that it seems to take quite a lot of work keeping your site PR high even if your search rankings are good. (and we do try the simple calls to action) Josh, good idea on having people that aren't familiar review the site, even though my company does try to get feedback. Most of it is not related to the site, so we don't really get anything useful from it. What are downloadable whitepapers?

Using the techniques here it’s easy to get at least a PR 3 from Google. but beyond that it seems to take quite a lot of work keeping your site PR high even if your search rankings are good. (and we do try the simple calls to action)

Josh, good idea on having people that aren’t familiar review the site, even though my company does try to get feedback. Most of it is not related to the site, so we don’t really get anything useful from it.

]]> By: Josh http://www.sparkplugging.com/sparkplug-ceo/how-to-conduct-a-website-self-evaluation/comment-page-1/#comment-285435 Josh Wed, 17 Jun 2009 13:04:09 +0000 http://www.sparkplugging.com/sparkplug-ceo/?p=2462#comment-285435 Great overview Nick. Thanks for the link to the sitepoint article it helped clarify a few things for me. I'd also suggest trying usertesting.com to help out with usability. They are inexpensive and I find that I often have difficulty pinpointing usability issues on my own sites because I already know how to use them. Thanks, Josh Great overview Nick. Thanks for the link to the sitepoint article it helped clarify a few things for me. I’d also suggest trying usertesting.com to help out with usability. They are inexpensive and I find that I often have difficulty pinpointing usability issues on my own sites because I already know how to use them.

Thanks,

Josh

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