Comments on: How to Plan a Successful Advertising Campaign

By: Linda

Linda — Fri, 27 Feb 2009 15:53:36 +0000

I think the best adversting you can do online is to pay a SEO expert and get your optimized to sit on first page Google. It may take a while and a few pounds to do this, but in the long term it will reap the rewards. Pay per click can be expensive and is a short term solution until your site achieves a natural high Google listing.

By: Theda K.

Theda K. — Thu, 17 May 2007 07:57:31 +0000

Great article! I will be figuring out my target audience (very similar to yours, actually), and following some of your other steps. Thanks for the tips!

By: Friedbeef

Friedbeef — Wed, 16 May 2007 14:15:28 +0000

I like making my sitemeter live – makes the site more transparent

By: Doshy Link Attack! Digg, Personal Branding, Link Building, AdWords and Blog Contests

Mon, 14 May 2007 00:44:54 +0000

[...] EMom Wendy Piersall has a nice short post on how to plan a successful advertising campaign for your blog. In her article, Wendy offers some tips on defining your target market and brainstorming for ad ideas. Ways to boost your site traffic numbers include using social networking, social bookmarking sites, contests, SEO and viral marketing campaigns. Advertising gets less attention because there is usually a smaller ROI (Return on Investment). But even the smallest of websites can find ways to advertise effectively and on a super-tiny budget. [...]

By: Working at Home on the Internet

Working at Home on the Internet — Sun, 13 May 2007 17:01:28 +0000

[...] How to Plan a Successful Advertising Campaign by Wendy Piersall… Wendy gives us 5 Tips on how to spend your advertising dollars wisely and reach the right customers by planning effictively. [...]

By: Dennis

Dennis — Fri, 11 May 2007 23:35:28 +0000

Awesome information! Thanks =P

By: Nick Schmidt

Nick Schmidt — Fri, 11 May 2007 16:31:26 +0000

Yes, it would be nice to start making money.. grrr

By: Wildwood, NJ

Wildwood, NJ — Fri, 11 May 2007 13:13:34 +0000

Love your site. I’m 56, male (thats to help you! Ha Ha!. I have two issues that prompted me to respond. Sorry, but probably is OFF the track of this entire article, BUT, you did say it!

You mentioned you need “Impressive Traffic Numbers”. What is the difference between selling to an advertiser for 1,000 clicks in one week, or selling for 1,000 clicks for one year? I agree you make more if you can sell for one week, but fact is if the return is good, you don’t need impressive Traffic Numbers to sell an ad.

You also said your “advertsing gets less attention therefore creates a smaller return on investment.”. Your return on investment is determined by the price you pay for the clicks. OK, so you have less clicks per impressions. If the price is less also the advertiser still gets a good value.

Heres how I look at it. I have x amount of ad space. Is it filled to max? No, then sell it at a discount. If yes, then is it time to increase the price?

Sorry to get off track. I LOVE your BLOG! BTW, I’m sjerguy. I changed my name! Ha Ha!!!!

By: Lowell C.

Lowell C. — Fri, 11 May 2007 05:15:13 +0000

I like this article. It is like business planning but blog specific. I appreciate the tips. They got my head turning.

By: Team Blog Rater

Team Blog Rater — Fri, 11 May 2007 05:00:15 +0000

Great post. I have an ad campaign going out here in about two weeks. And your post is right on.

By: Dan Schawbel

Dan Schawbel — Fri, 11 May 2007 02:05:48 +0000

With advertising it’s all about knowing your target market and positioning your brand as superior and unique in that niche

By: Shoestring Smarts | Free Advertising and How to Get the Most Out of It

Shoestring Smarts | Free Advertising and How to Get the Most Out of It — Fri, 11 May 2007 00:01:37 +0000

[...] How to Plan a Successful Advertising Campaign [...]

By: Lists

Lists — Thu, 10 May 2007 23:04:17 +0000

Now if you would just give us a 5 point plan to doing the research – that would be great