Ever since I first saw that John Chow had a crush on Darren Rowse, I have become a regular reader of John’s blog. I have to admit, I have been sucked in by this rather charismatic guy who writes about how much money he’s making with his blog (he’s got my butt whooped!) and his Dot Com Mogul lifestyle.
Then earlier this week I got a ReviewMe request from John to review his blog. Since he has no shortage of people reviewing his blog for free (in a sheerly brilliant linkbait strategy, I might add), I totally wondered why the heck this guy would this want me to review his blog. Was he just looking for more backlinks and to spend his huge ReviewMe paycheck?
Digging deeper to write this post, I had to take a hard look at John’s really
questionable “evil” tactics for growing his blog and readership. Just the other day he put up a post filled with total hacks to game companies into giving you free traffic and links. And in the past he’s been banned from Technorati and Digg. In the last few weeks alone, John suggests:
- Seeding comments to kickstart blog conversations
- Manually uploading all backlinks to your blog to Technorati’s pinging service to increase your rank
- Opening multiple accounts to use PPC ‘coupons’ for up to $1000 in free PPC traffic to your blog
OK, enough of the drama.
I have to admit, though I’m not sure that I would employ all of John’s promotional tactics, John has been both shrewd and sheerly brilliant with his innovative marketing. He has totally pushed the envelope and with nearly $8K in earnings in February alone from his blog, he’s doing something right.
And I’m totally guilty of being ‘evil’ myself in this post, because I’ve taken his tactics way out of context to get you to go read for yourself why and how he is so
annoyingly inspirationally successful with JohnChow.com.
Being the kind of person that loves a good mentor, I don’t just read John’s blog for the tips and ideas – ones I quite literally have not found anywhere else. I read his blog to understand how he thinks, how he runs his businesses, and the beliefs he holds about family, wealth, community, and balance.
Here’s some insights into the real man behind the “evil” grin:
- His daughters Sally and Ashley have their own blogs
- In between John’s posts on fine dining and fast cars, he actually slipped in a post about work – life balance (to his mostly young, male audience that probably doesn’t read a lot about balance in the first place!)
- He has asked his readers to help feed the hungry this Easter
- He openly states that in order to be a true “Dot Com Mogul”, you must help other Dot Com Mogul Wannabes
Sorry to start out my post in such an “evil” fashion, John. But I wouldn’t be a very good student if I didn’t put into practice what you’ve taught me.
PS – Thanks for the ReviewMe opportunity!