http://www.sparkplugging.com/sparkplug-ceo/its-not-all-about-sales-marketing/ Be a Chief Extraordinary Officer in Business & in Life Wed, 04 Nov 2009 06:52:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.sparkplugging.com/sparkplug-ceo/its-not-all-about-sales-marketing/comment-page-1/#comment-290417 Linda Stacy Thu, 09 Jul 2009 16:27:59 +0000 http://www.sparkplugging.com/sparkplug-ceo/?p=2573#comment-290417 When asking for advice on how to choose a direct sales company, people are often told, "sell a product you are passionate about." This is a perfect example of why that isn't always the best advice. Yes, it's easier to sell something you are enthusiastic about, but it's just as important to sell what your target market is passionate about, and willing to spend money on. When asking for advice on how to choose a direct sales company, people are often told, “sell a product you are passionate about.” This is a perfect example of why that isn’t always the best advice. Yes, it’s easier to sell something you are enthusiastic about, but it’s just as important to sell what your target market is passionate about, and willing to spend money on.

]]> http://www.sparkplugging.com/sparkplug-ceo/its-not-all-about-sales-marketing/comment-page-1/#comment-289484 Ann Mon, 06 Jul 2009 13:53:16 +0000 http://www.sparkplugging.com/sparkplug-ceo/?p=2573#comment-289484 I learned this the hard way too, but I'm not sure how you discover (other than investing a lot of time and/or money) whether your product has "legs" or not. I learned this the hard way too, but I’m not sure how you discover (other than investing a lot of time and/or money) whether your product has “legs” or not.

]]>